Powerpoint presentation to small businesses in Jonesboro, AR with fundamentals of starting on Pinterest presented by the Arkansas State University Small Business and Technology Development Center.

2. Pinterest
POWER for
Your Business
Why Pinterest Can be a Game Changer

3. Special THANK YOU!
A VERY SPECIAL THANK YOU TO:
Mr. Rayhan Abdulmughnee, Small Business Consultant Small Business
Centr in Vancouver, Canada for sharing his wisdom, expertise and his
powerpoint!
Small Business Centr Pinterest Board; http://pinterest.com/sbcentr/
Connect: Small Business Centr http://www.smallbusinesscentr.com/
Our LinkedIn Group Small Business Accelerator:
http://www.linkedin.com/groups?gid=4577943&trk=myg_ugrp_ovr

4. Pinterest AGENGA
So… What is PINTEREST?
PINTEREST Stats YOU Need to Know
Why PINTEREST can be a GAME Changer for Your
Small Business
Tips to make PINTEREST WORK
How PINTEREST is used by your COMPETITION
Tips and TOOLS to make Pinning BETTER

5. SO…WHAT IS PINTEREST?
It is a visual photo (and video) sharing social media
network…
THINK FLICKR but a lot MORE!
PINTERST IS TO IMAGES What Twitter is to TEXT

7. So Exactly WHAT is PINTEREST?
Pinterest says:
Pinterest is a Virtual Pinboard (think Refrigerator
magnets)
It let’s you organize and share all the BEAUTIFUL things
you find on the Web. PEOPLE USE pinboards to plan
their weddings, decorate their homes, organize favorite
recopies, share DIY ideas AND “Pithy Quotes”

8. PINTEREST “Just the Facts Ma'am”
Pinterest 2012 Stats and Figures…Plus How to Leverage Pinterest
We love to Pin Interesting information at the ASU SBTDC Boards

11. Why Small Businesses Should Take a
Look
Newest Toy on the market
Great Potential for promotion and marketing
No brainer for businesses with visually appealing
product or service
Can be VERY good for other B2Cs
Actually can work for B2Bs more to come
GREAT SEO
Lack of Competition so Early Adapters get more Traction

12. And?......
Martha Stewart Case Study:
May 3, 2012 Aug 9, 2012
Facebook Followers 384,000 421,000
Twitter Followers 2,506,961 2,577,710
PINTEREST Followers 37,708 83,101
That’s a 120% Follower GROWTH in 3 months
AND…PINTEREST drove more traffic than either
her Facebook or Twitter combined.

13. So Can it work?

14. Impressive Pinterest Stats:
From SocialTimes Who’s Using…and Pinterest

15. Tip 1 GET AN ACCOUNT
No More Invitation Only!

16. Sign up is EASY NOW

17. Tip 2 Complete the PROFILE
Business Name
No current Business Accounts must use personal
Use business name in First and Last Name Fields
Use Business Name as Username
Add Description of business in ABOUT section
THINK Keywords to help people find page also good
SEO
Provide Links to Website, FB and Twitter

19. 500 characters
Write a short description about
your company
Include your address and phone
number

21. Tip 3 – CREATE A BOARD
Plan…. Ahead of time
Quality Images
Creative Names for Boards with Keywords
Pin VARIETY of Different Content
Mix of Business and Personal
Don’t OVER Promote

24. Types of Boards
Philanthropy Board Contest Boards
Marketing Campaign Employee Board
Board Mission Board
Video Board User-Generated Board
Customer Success Board Blog Board
Product/service Board Testimonials Board
Behind the Scenes Board Inspirational Quotes
Brand Lifestyle Board Events Board

25. Tip 4 Build Relationships and
Followers
Repin other folks pins and boards
Cross link to your Existing Social Accounts
Use Facebook to Build Following
Get Pinterest Tab for your Facebook Fan Page
(Woobox) http://www.woobox.com/pinterest
Post Pinterest Links as Updates on your Page
Promote Specific Boards on Page (think board
campaign)

26. Tip 5 LINK EVERY PIN
Don’t forget to include links to every PIN
To your website
To other landing pages where images are stored
Post a video link should be to your YouTube Channel

27. Tip 6 Tools to Make Pinning Easier
Pinstamatic http://pinstamatic.com/
Shareasimage http://shareasimage.com/#home
Pinerly Campaigns http://www.pinerly.com/landing
http://storify.com/asbtdc_asu/small-business-tools-for-pinterest-marketing

28. PINTEREST LINGO
 Pin
 - Image or video you post to your board
 Boards
 - Collection of your Pins
 - Allows you to Organize your Interest
 Repin
 - Reposting an image
 - You can ADD your own message
 Like
 - Similar to Facebook Like
 - Does NOT show up as a pin on your boards
 - Allows you to remember particular items

29. Contest Information
Bonus: Promote your Business and Board with
Contests
Run Contests https://pinterest.com/about/terms/
Tips for Contests:
At Command Partners

30. More Reading
Part I Tips to Leverage Pinterest
Part II Pinterest Basics for Small Business
Part III Tools Every Small Business Needs
Articles from the Astate Small Business Blog
http://www.asbtdc-asu.com

31. Connect with Us
E-mail hlawrenc@astate.edu
Facebook http://www.facebook.com/asu.sbtdc
Facebook http://www.facebook.com/herb.lawrence
Twitter http://www.twitter.com/asbtdc_asu
LinkedIn http://www.linkedin.com/in/asusbtdc
Google Plus
https://plus.google.com/u/0/116773498364928584762/
posts
PINTEREST! http://pinterest.com/astatesbdc/
Oh… or call me (870) 972-3517

32. Thanks Again --
ASBTDC Online:
Facebook:
http://www.facebook.com/ASU.SBTDC
Twitter:
http://twitter.com/asbtdc_asu
Blog:
http://www.asbtdc-asu.com/
Connect with Herb on LinkedIn:
http://www.linkedin.com/in/asusbtdc
Thanks For Coming!