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FOLK ROCK
TARGET AUDIENCE RESEARCH
What would you prefer to be the key
 element in a folk/folk rock video?

             Performance         Narrative     Concept


                           13%

              27%
                                               60%




 Where do you find out about new folk
           artists/bands?

Billboards   Magazines      TV         Radio       Friends/Family   Festivals

                                  0%

                           17%         8%
                                                     25%

              29%

                                             21%
Where do you go to watch folk music
             videos?
            MTV    YouTube         GoogleVideo       Other
                  0%              0%     0%




                                100%




  How common is seeing the band
     perform in a folk video?
 1 Always     2 Usually         3 Sometimes      4 Rarely    5 Never

                                  0%               0%

                          20%           27%




                          53%
What do you usually see on folk artists album covers?
           Details: Nature, animals, the artist/band

                  Art   Photograph   Both   Other

                               0%


                                                33%




          67%



                                                       0%
OPEN QUESTION
ANSWERS HAVE BEEN
TRANSCRIBED IN THE
FOLLOWING SLIDES
What words spring to mind when you
think of folk videos?
   Slow music, slow calm music, love, emotions, beards and tartan
    shirts, vests, the artist and nature, guitars, men with
    beards, performance, Irish campsite things, the instruments, very
    calm, focused, unique, guitar, nature, political, motivating, middle aged
    men, guitar playing and similar fashion sense to indie
What locations do you usually see artists
perform in a folk video?

   Big parks, forest, park, quiet location, theatre
    hall, fields, room, stage, chair, somewhere natural or on stage, empty
    rooms, on stage, dark spaces, usually very focused on the artist and the
    guitar, sometimes livelier – She & Him have very upbeat, colourful
    videos, on stage, or in ‘nature’ e.g. fields etc, outdoors, fields or suburb
    areas
What is your favourite part about album
covers?
   Songs list, photos, designs, contents so you can find your favourite song, the
    picture, colours, interesting pictures, unusual, the art, the
    artwork, pictures, pretty designs, usually quite vintage, old-looking, seeing
    who the band is and which album, the art involved, the title, artwork and
    lyrics

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Ta pie charts3

  • 2. What would you prefer to be the key element in a folk/folk rock video? Performance Narrative Concept 13% 27% 60% Where do you find out about new folk artists/bands? Billboards Magazines TV Radio Friends/Family Festivals 0% 17% 8% 25% 29% 21%
  • 3. Where do you go to watch folk music videos? MTV YouTube GoogleVideo Other 0% 0% 0% 100% How common is seeing the band perform in a folk video? 1 Always 2 Usually 3 Sometimes 4 Rarely 5 Never 0% 0% 20% 27% 53%
  • 4. What do you usually see on folk artists album covers? Details: Nature, animals, the artist/band Art Photograph Both Other 0% 33% 67% 0%
  • 5. OPEN QUESTION ANSWERS HAVE BEEN TRANSCRIBED IN THE FOLLOWING SLIDES
  • 6. What words spring to mind when you think of folk videos?  Slow music, slow calm music, love, emotions, beards and tartan shirts, vests, the artist and nature, guitars, men with beards, performance, Irish campsite things, the instruments, very calm, focused, unique, guitar, nature, political, motivating, middle aged men, guitar playing and similar fashion sense to indie
  • 7. What locations do you usually see artists perform in a folk video?  Big parks, forest, park, quiet location, theatre hall, fields, room, stage, chair, somewhere natural or on stage, empty rooms, on stage, dark spaces, usually very focused on the artist and the guitar, sometimes livelier – She & Him have very upbeat, colourful videos, on stage, or in ‘nature’ e.g. fields etc, outdoors, fields or suburb areas
  • 8. What is your favourite part about album covers?  Songs list, photos, designs, contents so you can find your favourite song, the picture, colours, interesting pictures, unusual, the art, the artwork, pictures, pretty designs, usually quite vintage, old-looking, seeing who the band is and which album, the art involved, the title, artwork and lyrics