1. Social Media:
forms of electronic communication through which users create
online communities to share information, ideas, personal
messages, and other content (as videos)
YouTube Source: http://www.youtube.com/watch?v=0eUeL3n7fDs

2. Is it right:
1. Things to think about
• Competitors
• Risks
• Time
2. Match the medium
with the message
3. Explore the aspects
of every medium

3. Blogs:
a discussion or informational site published on the web and
consisting of posts typically displayed in reverse chronological
order
Typical Audience
• B2B or B2C
• Web savvy, news hungry
• Ages vary
Pros
• Vehicle for the association
• Low cost
• Searchable
Cons
• Maintenance
• Messaging – all see same message

4. Twitter:
popular instant messaging system that lets a person send brief
text messages up to 140 characters in length to a list of
followers
Typical Audience
• B2B or B2C
• Web savvy, news hungry
• Age tends to be younger
• Reporters are on
Pros
• Vehicle for the association
• Low cost
• Searchable
Cons
• Maintenance
• Messaging – all see same message

5. Facebook:
a popular free social networking website that allows registered
users to create profiles, upload photos and video, send
messages and keep in touch with friends, family and colleagues
Typical Audience
• B2C
• Web savvy
• Age tends to be younger
• More women
Pros
• Vehicle for the association
• Low cost
• Create a community
• Feedback on ideas, programs, etc.
• Engage members
Cons
• Maintenance

6. LinkedIn:
a social networking website geared towards companies and
industry professionals looking to make new business contacts or
keep in touch with previous co-workers, affiliates, and clients
Typical Audience
• B2B
• Higher income, higher educated
• Ages vary
Pros
• Vehicle for the association
• Low cost
• Recruiting tool
Cons
• Maintenance

7. YouTube:
The largest video sharing site on the Web. YouTube lets anyone
upload short videos for private or public viewing.
Typical Audience
• B2B or B2C
• Web savvy
• Ages vary
Pros
• Vehicle for the association
• Easily accessed – most phones, cameras can do video
• Doesn’t have to be maintained – can do for campaign
or to accent outreach
• Often shared on other vehicles
Cons
• Some video skills needed

8. Other:
1. Pintrest
2. Flickr
3. Google +
4. Stumble Upon
5. Paper.li
6. SlideShare
7. …. and even more

9. Benchmark: