1. Pakistan as a TouristPakistan as a Tourist
DestinationDestination
and Tourism Industry inand Tourism Industry in
PakistanPakistan

2. Tourism in PakistanTourism in Pakistan
 Foreign Tourist Arrivals (2010)Foreign Tourist Arrivals (2010) 0.907 Million0.907 Million
 Percentage Growth per yearPercentage Growth per year 2.8%2.8%
 Earnings from tourism (2010)Earnings from tourism (2010) US$ 305.9 MillionUS$ 305.9 Million
 Tourist Receipts as percentage of GDP 0.3%Tourist Receipts as percentage of GDP 0.3%
 Domestic Tourist (2010)Domestic Tourist (2010) 47.500 Million47.500 Million
 Hospitality Industry employeesHospitality Industry employees 600,000 person600,000 person
 Number of HotelsNumber of Hotels 17921792
 Number of RoomsNumber of Rooms 41,901 rooms41,901 rooms
Source: Ministry of Tourism (Defunct)Source: Ministry of Tourism (Defunct)
Government of PakistanGovernment of Pakistan

3. Foreign Tourist Arrivals and TourismForeign Tourist Arrivals and Tourism
Receipts 2001 to 2010Receipts 2001 to 2010
YEARYEAR Tourists (million)Tourists (million) ReceiptsReceipts
(US$ million)(US$ million)
20012001 0.49970.4997 92.2092.20
20022002 0.49810.4981 105.4105.4
20032003 0.50090.5009 135.6135.6
20042004 0.64800.6480 185.6185.6
20052005 0.79830.7983 185.3185.3
20062006 0.89840.8984 260.1260.1
20072007 0.83950.8395 276.1276.1
20082008 0.82280.8228 243.5243.5
20092009 0.85490.8549 240.6240.6
20102010 0.90680.9068 305.9305.9

4. Top-10 Tourist Generating CountriesTop-10 Tourist Generating Countries
to Pakistanto Pakistan

5. MARKET WISE FOREIGN TOURISTMARKET WISE FOREIGN TOURIST
ARRIVALS IN PAKISTAN - 2010ARRIVALS IN PAKISTAN - 2010

6. FOREIGN TOURIST ARRIVALS INFOREIGN TOURIST ARRIVALS IN
PAKISTAN BY PURPOSE (2010)PAKISTAN BY PURPOSE (2010)
PercentagePercentage
 Holiday / RecreationHoliday / Recreation 11.9%11.9%
 Visiting friends and relativesVisiting friends and relatives 35.6%35.6%
 BusinessBusiness 28.4%28.4%
 OthersOthers 24.1%24.1%
__________
TotalTotal 100%100%

7. Pakistan’s Tourism PotentialPakistan’s Tourism Potential
 Nature & AdventureNature & Adventure
 Culture, Architecture & HeritageCulture, Architecture & Heritage
 Religious TourismReligious Tourism
 Shopping ParadiseShopping Paradise
 Domestic TourismDomestic Tourism
 MICEMICE

8. Tourism Industry Stake-holdersTourism Industry Stake-holders
 TouristsTourists
 Foreign Tourists, Domestic Tourists, Business Travellers, VFRsForeign Tourists, Domestic Tourists, Business Travellers, VFRs
 Federal Tourism MinistryFederal Tourism Ministry – Devolved to Provinces– Devolved to Provinces
 Federal Tourism OrganizationsFederal Tourism Organizations – Pakistan Tourism– Pakistan Tourism
Development Corporation (PTDC) and Department of TouristDevelopment Corporation (PTDC) and Department of Tourist
Services (DTS)Services (DTS)
 Provincial Tourism DepartmentsProvincial Tourism Departments – Gilgit-Baltistan, Azad– Gilgit-Baltistan, Azad
Kashmir, Khyber-Pakhtunkhwa, Punjab, Sindh and BalochistanKashmir, Khyber-Pakhtunkhwa, Punjab, Sindh and Balochistan
 Provinciial Tourism OrganizationsProvinciial Tourism Organizations – Tourism Development– Tourism Development
Corporation of Punjab (TDCP), Sindh Tourism DevelopmentCorporation of Punjab (TDCP), Sindh Tourism Development
Corporation (STDC), Tourism Corporation of Khyber-PakhtunkhwaCorporation (STDC), Tourism Corporation of Khyber-Pakhtunkhwa
(TCKP), Balochistan Tourism Directorate, AJK Tourism(TCKP), Balochistan Tourism Directorate, AJK Tourism
Directorate, Gilgit-Baltistan Tourism DirectorateDirectorate, Gilgit-Baltistan Tourism Directorate
 Airports, Airport Services, Immigration, Customs and SecurityAirports, Airport Services, Immigration, Customs and Security
Agencies, Pakistani Embassies, Local/District GovernmentsAgencies, Pakistani Embassies, Local/District Governments
 Allied Ministries: Interior, Foreign Affairs, Information &Allied Ministries: Interior, Foreign Affairs, Information &
Broadcasting, Communications, Railways, Defense, FinanceBroadcasting, Communications, Railways, Defense, Finance

9. Private SectorPrivate Sector
Outbound Travel Agents/Tour OperatorsOutbound Travel Agents/Tour Operators
Inbound Tour Operators, Guides/Escorts, Drivers, PortersInbound Tour Operators, Guides/Escorts, Drivers, Porters
Hotels, Restaurants, Handicraft & Souvinir ShopsHotels, Restaurants, Handicraft & Souvinir Shops
Travel & Tourism Associations, NGOs (Pakistan Hotels Association,Travel & Tourism Associations, NGOs (Pakistan Hotels Association,
Travel Agents Association of Pakistan, Pakistan Tour OperatorsTravel Agents Association of Pakistan, Pakistan Tour Operators
Association, Alpine Club of Pakistan, Adventure Foundation Pakistan,Association, Alpine Club of Pakistan, Adventure Foundation Pakistan,
Chiltan Adventure Association, Sustainable Tourism Foundation etc.)Chiltan Adventure Association, Sustainable Tourism Foundation etc.)
Airlines, Cruiseline, Railways, Inter-city Bus/Van Services, Rent-a-Car,Airlines, Cruiseline, Railways, Inter-city Bus/Van Services, Rent-a-Car,
Local Transport (City Buses, Vans, Taxi, Rickshaw, Horse & Carriage)Local Transport (City Buses, Vans, Taxi, Rickshaw, Horse & Carriage)
Tourist Attractions/Destinations/ProductsTourist Attractions/Destinations/Products
Recreation & Amusements Parks, Nature/National Parks, Hill Resorts,Recreation & Amusements Parks, Nature/National Parks, Hill Resorts,
Deserts, Mountains, Valleys, Museums, Zoo, Buildings (Architecture),Deserts, Mountains, Valleys, Museums, Zoo, Buildings (Architecture),
Culture, People, Traditions, Entertainment Industry & BusinessCulture, People, Traditions, Entertainment Industry & Business
Activities (Discos, Clubs, Musical Cencerts, Cinema, Indoor andActivities (Discos, Clubs, Musical Cencerts, Cinema, Indoor and
Outdoor games , Fairs, Festivals, Exhibitions, Meetings, Seminars)Outdoor games , Fairs, Festivals, Exhibitions, Meetings, Seminars)
Tourism Industry Stake-holdersTourism Industry Stake-holders

10. ConstraintsConstraints
 Security concernsSecurity concerns
 Negative country image abroadNegative country image abroad
 Underdeveloped civic, communication and tourismUnderdeveloped civic, communication and tourism
infrastructureinfrastructure
 Financial constraintsFinancial constraints
 Trust deficit between public and private sectorTrust deficit between public and private sector
tourism stake-holders.tourism stake-holders.

11. Marketing StrategyMarketing Strategy
 Explore Asian Markets (SAARC, ECO, ASEAN, Middle East etc).Explore Asian Markets (SAARC, ECO, ASEAN, Middle East etc).
 Strengthen traditional base – Adventure, Culture, Heritage andStrengthen traditional base – Adventure, Culture, Heritage and
Religious TourismReligious Tourism
 Develop & explore new products & markets – Ecotourism,Develop & explore new products & markets – Ecotourism,
MICE, discover your roots, sports tourism, transit tours etc.MICE, discover your roots, sports tourism, transit tours etc.
 Promote Domestic Tourism – family holidays, students andPromote Domestic Tourism – family holidays, students and
incentive toursincentive tours
 Promote Winter tourismPromote Winter tourism

12. DEVELOPMENT STRATEGYDEVELOPMENT STRATEGY
 Private sector plays a key role in the development of the touristPrivate sector plays a key role in the development of the tourist
industry including hotel accommodation, resorts, recreationindustry including hotel accommodation, resorts, recreation
activities, transport and tour operations.activities, transport and tour operations.
 Enhance coordination and communication among private andEnhance coordination and communication among private and
public sectors and develop public – private partnerships.public sectors and develop public – private partnerships.
 Major private sector investment will be in hotel & restaurantMajor private sector investment will be in hotel & restaurant
industry which is expected to grow at a rapid pace.industry which is expected to grow at a rapid pace.

13. PPP Opportunities in Pakistan’sPPP Opportunities in Pakistan’s
Tourism SectorTourism Sector
 Development of Hotels, Restaurants, Resorts, Theme Parks andDevelopment of Hotels, Restaurants, Resorts, Theme Parks and
recreation facilities.recreation facilities.
 Leasing-out of existing public sector tourism facilitiesLeasing-out of existing public sector tourism facilities
 Provision of foodservices and entertainment facilities at a touristProvision of foodservices and entertainment facilities at a tourist
attractionattraction
 Event SponsorshipEvent Sponsorship

14. INCENTIVES BEING PROVIDED BY THEINCENTIVES BEING PROVIDED BY THE
GOVERNMENT IN TOURISM SECTOR:GOVERNMENT IN TOURISM SECTOR:
 Group Tourist Visa on Arrival for 24 countriesGroup Tourist Visa on Arrival for 24 countries
 Tourism is categorized as an industry.Tourism is categorized as an industry.
 Plant, machinery and equipment (PME) not manufactured inPlant, machinery and equipment (PME) not manufactured in
Pakistan can be imported at only 5% customs duty.Pakistan can be imported at only 5% customs duty.
 Tax relief - first year allowance at 75% of PME.Tax relief - first year allowance at 75% of PME.
 Import of Special equipment for adventure and sports tourismImport of Special equipment for adventure and sports tourism
allowed at 10% customs duty.allowed at 10% customs duty.
 Chartered flights allowed on “point to point basis” from Karachi,Chartered flights allowed on “point to point basis” from Karachi,
Lahore, Islamabad and Peshawar.Lahore, Islamabad and Peshawar.
 Public-private sector joint ventures opportunity for a number ofPublic-private sector joint ventures opportunity for a number of
tourism development projects..tourism development projects..

15. Future StrategyFuture Strategy
 New market segments are to be explored. Marketing effortsNew market segments are to be explored. Marketing efforts
for tourism at cultural places are to be intensified.for tourism at cultural places are to be intensified.
 Quality and Standard of Pakistani tourism & hotelQuality and Standard of Pakistani tourism & hotel
management institutes is to be improved in collaborationmanagement institutes is to be improved in collaboration
with international organizations.with international organizations.
 Tourism & Hotel Management may be introduced at DegreeTourism & Hotel Management may be introduced at Degree
level in Pakistani Universities.level in Pakistani Universities.
 Provision of physical infrastructure at places of touristProvision of physical infrastructure at places of tourist
interest complemented by environmental improvementinterest complemented by environmental improvement
programmes.programmes.

16. PAKISTAN TOURISM DEVELOPMENT
CORPORATION
 Pakistan Tourism Development Corporation (PTDC) was incorporated on
March 30, 1970 under the repealed Companies Act 1913 (Now the
Companies Ordinance, 1984) as a Public Corporation Limited by shares.
Principal objective of the corporation is to promote and develop tourism in
Pakistan. The Corporation owns and controls following subsidiaries:

PTDC Motels North (Pvt.) Ltd.

PTDC Motels South (Pvt.) Ltd.

Associated Hotels of Pakistan (AHP)

Pakistan Tours (Pvt.) Ltd (PTL)
 PTDC is owned by Government of Pakistan (99.75% share)
 12% shares of PTDC and its subsidiaries have been transferred to its
Employees under Benazir Employees Empowerment Scheme.

17. TOURIST INFORMATION CENTRES
 PTDC is providing tourist information, facilitation and publications to
tourists through its following 18 Tourist Information Centres:
S# LOCATION BUILDING STATUS
PUNJAB
1. BAHAWALPUR Rented
2. LAHORE CITY Rented
3. LAHORE AIRPORT Rented
4. RAWALPINDI CITY at Flashman’s Hotel
5. TAXILA at PTDC Motel
6. MULTAN Rented
KHYBER PAKHTUNKHWA
1. ABBOTTABAD Rented
2 PESHAWAR Rented
3. SAIDU SHARIF, SWAT at PTDC Motel
4. PESHAWAR AIRPORT Rented

18. GILGIT BALTISTAN
1. GILGIT at PTDC Motel
2. SKARDU at PTDC Motel
ISLAMABAD CAPITAL TERRITORY
1. ISLAMABAD Own Building
2. ISLAMABAD AIRPORT Rented
SINDH
1. KARACHI Rented
2. MOENJODARO Rented
3. THATTA Own Building
BALOCHISTAN
1. QUETTA Rented
TOURIST INFORMATION CENTRES

19. PTDC MOTELS NORTH (PVT) LTD.
 PTDC Motels North (Pvt.) Ltd. was incorporated in 1977 as wholly
owned subsidiary of PTDC under the repealed Companies Act 1913
(Now the Companies Ordinance, 1984) to operate motels, resorts
and restaurants constructed under PSDP grants. It is governed by
its Board of Directors with MD PTDC as its Chairman.
 PTDC Motels North (Pvt.) Ltd. is currently running 35 motels and 4
restaurants all over Pakistan. All restaurants and 10 motels have
been leased out to private parties.

20. PTDC MOTELS SOUTH (PVT) LTD.
 PTDC Motels South (Pvt.) Ltd. was incorporated in 1977 as wholly
owned subsidiary of PTDC under the repealed Companies Act 1913
(Now the Companies Ordinance, 1984) to operate PTDC motels /
resorts located in Sindh and Balochistan (Keenjhar Lake Resort,
Motels at Ziarat, Khuzdar and Moenjodaro).
 PTDC Motels South (Pvt.) Ltd. is governed by its Board of Directors
with MD PTDC as its Chairman. As per Board’s decision, the operation
of its units was transferred to PTDC Motels North (Pvt.) Ltd w.e.f. 01-
07-1990.
 Keenjhar Lake Resort was handed over to Govt. of Sindh Tourism
Development Corporation in August 1991.

21. List of PTDC Motels
Cont….
S# Location Facilities Area/Land Status
A. PUNJAB
1 PTDC Motel at Taxila (7 rooms) 2 K 12 M Operational
2 PTDC Motel at Wagha Pak-India
Border
(4 rooms) 1K 11M Operational
3 PTDC Motel at Bahawalpur (14 rooms) 21K Operational
4 PTDC RSF at Bahawalpur Restaurant 41K 15M Leased out
5 PTDC Motel at Katas (6 rooms) 20K 18M Leased out
B. SINDH
6 PTDC Motel at Moenjodaro (12 rooms) 6 K 18M Under Repair/ Renovation
C. KHYBER PAKHTUNKHWA
7 PTDC Motel at Saidu Sharif (23 rooms) 6 K 10M Operational
8 PTDC Motel at Kalam (38 rooms) 40K With Security Forces
9 PTDC Motel at Miandam (21 rooms) 10K 19M Operational
10 PTDC RSF at Chakdara Restaurant 6K Leased out
11 PTDC Motel at Panakot, Dir (4 rooms) 6K 11M Leased out
12 PTDC Motel at Bamburet (16 rooms) 8K 2M Operational
13 PTDC Motel at Bunni (4 rooms) 6K Operational
14 PTDC Motel at Birmoglasht (16 rooms) 32K Leased out
15 PTDC Motel at Chitral (30 rooms) 4K 15M Operational
16 PTDC Motel at Mastuj (12 rooms) 13K Operational
17 PTDC Motel at Chattar Plain (4 rooms) 9K 10M Leased out

22. Cont….
S# Location Facilities Area/Land Status
18 PTDC Motel at Besham (47 rooms) 16K 4M Operational
19 PTDC Motel at Barseen (4 rooms) 9K 7M Leased out
20 PTDC Motel at Balakot (5 rooms) 2K 21M Operational
21 PTDC Motel at Naran (60 rooms) 160K Operational
22 PTDC Motel at Torkham (4 rooms) 1K 13M Operational
23 PTDC Motel at Ayubia (24 rooms) 21K 9M Operational
C. BALOCHISTAN
24 PTDC Motel at Taftan, Pak-Iran
Border
(4 rooms) 20K Leased out
25 PTDC Motel at Ziarat (18 rooms) 11K 3M Leased out
26 PTDC Motel at Khuzdar (6 rooms) 3K 4M Leased out
27 PTDC Motel at Chamman (4 rooms) 8K 5M Leased out
D. GILGIT – BALTISTAN
28 PTDC Motel at Gilgit (44 rooms) 6K 10M Operational
29 PTDC Motel at Gupis (12 rooms) 16K 7M Operational
30 PTDC Motel at Hunza (28 rooms) 25K 12M Operational
31 PTDC Motel at Phandar (12 rooms) 17K 6M Operational
32 PTDC Motel at Rama Lake (12 rooms) 21K Operational
33 PTDC Motel at Sust, Pak-China
Border
(24 rooms) 8K Operational
34 PTDC Motel at Astak (4 rooms) 11K 8M Operational
35 PTDC Motel at Khaplu (12 rooms) 12K 15M Operational
36 PTDC Motel at Satpara (12 rooms) 30 K Non operational
37 PTDC Motel at Skardu (28 rooms) 31K 1M Operational
E. ISLAMABAD
38 PTDC Restaurant at Dam-e-Koh Restaurant 1K 10M Leased out
39 PTDC Restaurant at Jaltrang Restaurant 1K 2M Leased out

23. ASSOCIATED HOTELS OF PAKISTAN (AHP)
 Associated Hotels of Pakistan Ltd. (AHP) was formed in 1961 under the
repealed Companies Act 1913 (Now the Companies Ordinance, 1984) to
take over running business of 04 hotels of Associated Hotels of India (AHI),
namely Cecil’s (Murree), Dean’s (Peshawar), Faletti’s (Lahore) and
Flashman’s (Rawalpindi).
 PTDC owns 86.82% shares of AHP whereas 13.18% shares are with
Private Shareholders. AHP has its own Board of Directors with Managing
Director PTDC as its Chairman.
 03 hotels were privatized in 1998 and 2004 leaving only Flashman’s Hotel,
Rawalpindi.

24. 1. The Pakistan Tours (Pvt.) Limited was incorporated as PTDC’s
wholly owned subsidiary in 1977 under the repealed Companies
Act 1913 (Now the Companies Ordinance, 1984) . PTL has its
own Board of Directors with MD PTDC as its Chairman.
2. Pakistan Tours (Pvt.) Limited is organizing package tours and
treks renting tourist transport and operating a number of
domestic / international tourist bus services
PAKISTAN TOURS (PVT.) LTD.

25. PAKISTAN TOURS (PVT.) LTD.
i). Lahore – Delhi Bus Service:
Pakistan Tours (Pvt.) Ltd. is operating Lahore - Dehli Bus Service
on behalf of PTDC under a bilateral agreement between Pakistan
(Ministry of Communication) and India since February 1999. On
July 26, 2010, the bilateral agreement was extended upto February
17, 2014.
ii) Lahore – Amritsar Bus Service:
This service started in March 2006 under a bilateral agreement
between Pakistan and India.

26. iii) Nankana – Amritsar Bus Service:
PTL is operating this service since April 2006 under the bilateral
agreement between Pakistan and India.
iv) Sost – Taxkurgan (China) Bus Service:
This bus service is in operation since 1st
May 1986 under the bilateral
agreement between Pakistan and China. Many tour operators are
operating tours, connecting Central Asia, China and Pakistan via
Khunjerab Pass and vice versa, by utilizing this service.
PAKISTAN TOURS (PVT.) LTD.

27. PTDC LANDS / PROPERTIES
S# Name of Provinces / Areas
Federal Land
Acres/Kanals/Sq. Yards
List of offices building
Facilities Covered
area (Sq. Ft.)
Area Status
A. PUNJAB
1. PTDC Flashman’s Hotel, (Rawalpindi) 57 K Under
litigation
Hotel (60 rooms) 70500
2. PTDC land Haider Road adjacent
Flashmans Hotel, (Rawalpindi)
18 K 6 M Under
litigation
Land -
3. PTDC Bus Terminal at Nankana Sahib,
(Nankana Sahib) {under construction}
20 K 18 M Owned Bus Terminal/ 14
rooms
17340
B. SINDH
4. PTDC Land at Sukkur, (Sukkur)
{Encroached}
4 Acres Owned Land -
5. PTDC Motel at Hawks Bay, (Karachi)
{under construction}
8 Kanals Owned Motel (14 rooms) 30000
6. PTDC TFC at Karachi, (Karachi)
{under construction}
1.5 K Land on lease Office building 8585
7. Tourist Information Center (TIC), Thatta 4757 Sq.
yards
Owned Office building 1890
Contd.....

28. S# Name of Provinces / Areas
Federal Land Acres/Kanals/Sq.
Yards
List of offices building
Area Status Accommod-
-ation
Covered
area (Sq. Ft.)
C. KHYBER PAKHTUN KHWA
8 PTDC Motel at Baffar, (Swat)
{under construction}
25 K Owned Motel (17
rooms)
30150
9. PTDC Motel at Chail Mankial,
(Swat)
40 K Disputed Motel (18
rooms)
25100
10. PTDC land at Garam Chashma,
(Chitral)
10 K Owned Land -
Contd…
D. BALOCHISTAN
11. PTDC land at Gadani Beach, (Hub)
{Encroached}
172 Acres Owned Land -
12. PTDC TFC at Quetta, (Quetta)
{under construction}
12 K Mutation is
under process
Office
building
7417
E. GILGIT – BALTISTAN
13. PTDC land at Thalichi, (Chilas) 8 K Owned Land -
14. PTDC TFC at Gilgit, (Gilgit)
{under construction}
8 K 5 M Owned Office
building
9312
PTDC LANDS / PROPERTIES

29. S# Name of Provinces / Areas Federal Land
Acres/Kanals/Sq. Yards
List of offices building
Area Status Facilities Covered
area (Sq. Ft.)
F. ISLAMABAD
15. PTDC Land for Camping site
Islamabad, (Islamabad)
25 Acres Owned Land -
16. PTDC Land for Head Office
Islamabad, (Islamabad), {TFC
building under construction}
7544 sq. yards Owned Office building 4434
17. Tourist Information Center (TIC),
Agha Khan Road, Super Market,
Islamabad
83.3 Sqm Owned Office building 2250
G. AJK
18. PTDC land at Benjosa,
(Rawalakot)
9 K Owned Land -
19. PTDC land at Muzaffarabad,
(Muzaffarabad)
8 K Owned Land -
20. PTDC TFC Muzaffarabad,
(Muzaffarabad) {under
construction}
1 K Mutation
under process
Office building 5180
PTDC LANDS / PROPERTIES

30. Tourism DocumentaryTourism Documentary

31. Thank YouThank You