A presentation I created on a case study analysis I completed about Best Buy's struggle to survive in an e-Commerce world.

1. Best Buy Fights for Survival:
Company Strives for Relevancy
in an e-Commerce World
By:
Hannah Skowronski

2. Summary
 Number of online electronic stores are increasing
 Best Buy is struggling to compete and survive
 $10 million loss in 2012
 Change of administration positions in 2012
 New strategic approach in order to save the company

3. Strategic Approach
 Improving consumer relations
New tag line: “Making Technology Work for You”
 Renew Blue initiative
 Changing communications tactics
 Eliminating financial burdens and unnecessary expenses

4. Renew Blue Strategy

5. Improving Consumer Relations Tactics
 Low price policy
Eliminating showrooming
 Connect Stores
 Samsung Experience Shops
 “Buy online- ship from store”
 Super Bowl commercial 2013

6. Communication Approach
Measuring communication in terms of how it contributes
to the business
Move from outputs measurements to outcomes
Sharpen media monitoring
Resist knee-jerk reactions to measurement

7. Evaluation
 Agree with their tactics
Low price policy
Focus on consumer relations
 On-going
 Similar to Blockbuster situation
 Hard to predict technological advancements effects on
corporations

8. My suggestions
 Update media consistently
 Show customers why Best Buy is a best option
 Feedback from customers
 Constant improvements
 Keep up with technological advancements
 Make sure all employees are aware
Proper training

9. References
Rockland, D. (2013, January 28). Measurement lessons
from Best Buy. Retrieved February 18, 2015.
Swann, P. (2014). Best Buy Fights for Survival. In Cases in
public relations management: The rise of social media
and activism (Second ed., pp. 539-544). New York:
Routledge.