India Tech - Factsheet 2019

India Tech
Annual Factsheet - 2019

Contents
Year at a Glance
Funding Details
- YoY Funding Trends
- Top Funding Rounds
Markets in Spotlight
Top Investors
Investor Trends
City-wise Standings
College-wise Standings
Latest Entrants to Unicorn Club
Key Acquisitions
Noteworthy IPOs
1
2
3
4-5
6-7
8
9
10
11-15
16-18
19
Introduction
As the year 2019 draws to a close, we take a look at how the startup ecosystem fared
this year.
In the pages that follow, you will find information that paints a vivid picture of the rapidly
evolving business ecosystem around us. We have provided both absolute as well as
relative figures to aid a quick comparison.
We hope that you find this information to be useful. Feel free to draw your own
inferences. In any case, you can always write to us at pr@tracxn.com for any queries.
Kindly note that only tech companies have been considered for preparing the report.

India Tech
Annual Factsheet 2019
Year at a Glance
Before jumping into the details, let's look at a summary of events that transpired in the
startup world in 2019 - right from new companies getting incorporated to funding related
activities, to more companies joining the unicorn and soonicorn club.
The figures below give an overall picture of how startups fared in 2019.
1185 $ 14.5Bn 459
Funding Rounds Total Investments Series A+ Rounds
4 128 817
IPOs Acquisitions Active Investors
Overall Figures In 2019
# Companies Founded 60,345 1,894
# Companies Funded 6,114 887*
Unicorns 24 9
Soonicorns 155 60
Unicorns: Companies with $1 Bn+ valuation
Soonicorns : These are companies which hold the potential to become a unicorn in the near future
*This figure includes all companies that raised funding in 2019 irrespective of the founding year
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved. 1

India Tech - Factsheet 2019
Funding Data
The decade has seen an impressive 25x growth from a tiny USD 550 Mn in 2010 to USD 14
Bn in 2019 in terms of the total funding raised by the startups.
The graphs below provide current as well as historic data on the funding raised & no. of
funding rounds segregated by stages in the last 10 yrs.

Top Funding Rounds
Below are the biggest funding rounds of the year. Information includes the amount raised by
the company in that round, the stage of funding, and the main investors who participated.
Kindly note that the funding amount only includes equity rounds and doesn't consider debt
funding.
2019 - TOP FUNDING ROUNDS
OYO Rooms - $ 1.5Bn - Series F
(Sequoia Capital, Lightspeed Venture
Partners, SoftBank Investment Advisers)
Paytm - $ 1.0Bn - Series G
(SoftBank Investment Advisers, Ant
Financial, Discovery Capital, Grab, GO -
JEK)
Udaan - $ 585Mn - Series D
(Altimeter Capital, Hillhouse Capital
Group, GGV Capital, DST Global,
Lightspeed Venture Partners, Tencent,
Citi, Bessemer Venture Partners) Delhivery - $ 413Mn - Series F
(Fosun, The Carlyle Group, SoftBank
Investment Advisers)
Ola - $ 300Mn - Series J
(Hyundai Motor Company, Kia Motors)
Mission: Electric - $ 250Mn - Series B
(SoftBank Group)
LensKart - $ 230Mn - Series G
(SoftBank Group)

Markets in Spotlight
Here we have plotted a list of the most popular Business Models(BMs) of 2019 that gives us
an idea about the prevailing trends in the startup ecosystem.
The final list has been sorted by the total funding these BMs attracted in 2019, and also lists
the top companies, along with the total funding raised by them till date.
Top Markets
Number of
Companies
Funding Raised
in 2019
1. Hotel Aggregators
Top Companies: OYO Rooms [$3.2B], Treebo Hotels [$57M],
FabHotels [$43M]
13 $1.69 Bn
2. E Commerce Logistics
Top Companies: Delhivery [$781M], Ecom Express [$251M],
Elastic Run [$55M]
15 $641 Mn
3. Online Horizontal B2B Marketplace
Top Companies: Udaan [$870 M], Shotang [$6M], Wydr [$3M]
58 $586 Mn
4. Cab Ride-Hailing
Top Companies: Ola [$3.3B], Meru [$145M], BookMyCab [$1M]
82 $481 Mn
5. Online Comparison Platforms for Insurance
Top Companies: Policybazaar [$666M], Coverfox [59M],
Turtlemint [$34M]
42 $340 Mn
6. Second Hand Car Listings
Top Companies: CarDekho [$470M], CarTrade [$253M],
Carnation [$44M]
33 $229 Mn

Top Markets
Number of
Companies
Funding Raised
in 2019
7. Online Self-paced Test Preparation Courses
Top Companies: Byju's Classes [$971M], Toppr [$55M],
Extramarks [$43M]
154 $199 Mn
8. Internet-First Restaurant Chains
Top Companies: Rebel Foods [$244M]
1 $173 Mn
9. Long Haul Trucking Marketplace
Top Companies: BlackBuck [$291M], 4Tigo [$12M], FreightTiger
[$12M]
125 $168 Mn
10. Direct Lender Working Capital Loans
Top Companies: Lendingkart [$188M], Capital Float [$124M],
OfBusiness [$91M]
13 $168 Mn
11. Online Horizontal Marketplace
Top Companies: Flipkart [$7.1B], Snapdeal [$1.8B], Paytm Mall
[$816M]
176 $164 Mn
12. Customer Service Software
Top Companies: Freshworks [$400M], [24]7.ai [$22M]
7 $150 Mn
13. Backup and Disaster Recovery
Top Companies: Druv [$330M]
12 $130 Mn
14. Consumer and SME Loans
Top Companies: InCred Finance [$212M], Shiksha Finance
[$11M]
2 $119 Mn
15. Ad-Supported Video On Demand
Top Companies: MX Player [$111M], TVFPlay [$27M]
12 $116 Mn

Top Investors
It's usually the case that a few investors are always more active than the rest of the group in
the market. Let's find out who made the highest number of investments in 2019, some of
the stages that they participated in, and their most notable investments.
OYO Rooms BlackBuck Grofers Unacademy Curefit
Grofers Freshworks CRED Spinny Bounce
BlackBuck Bounce Ninjacart Purplle Agrostar
Ola NoBroker InCred Finance Rapido BigBasket
Unacademy Byju's Classes Ftcash HungerBox Ecom Express
BharatPe Waycool Foods Indifi

Top Investors contd....
While on the previous page, we looked at the Top VCs and PEs, here's a look at the most
active Accelerators/Incubators, as well as Corporates and Banks that made the highest
number of investments in 2019, along with some of their notable investments.
BharatPe Razorpay Hevo UrbanPiper Ambee
HomeCapital Khatabook Log9materials Niramai LeucineTech
Blowhorn Drip Capital Doubtnut Vyapar Unifize
BlackBuck Udaan Curefit Ola Meesho
Rebel Foods Policybazaar Healthians Mission: Electric
iVend Retail MX Player Niramai Revv

Investor Trends
*Investors here refers to Institutional investors.
*International investors means investors that are based abroad and do not have a setup in India.

City-wise Trends
More often than not, owing to various factors, some cities tend to become a hub of startups.
India is no different with majority of startups getting founded in a handful of cities.
The tables below display the number of startups founded during the last 10 years, in the top
10 cities of India (ranked on the basis of number of startups founded in 2019) and the total
funding that startups based out of these cities raised in the last 10 years.
Total Number of Startups Founded in 3 Yr. Periods
Rank City 2014-16 Mkt. Share 2017-19 Mkt. Share
1 Delhi NCR 7678 31% 2562 33%
2 Bangalore 5679 23% 1587 21%
3 Mumbai 3892 16% 1027 13%
4 Hyderabad 2000 8% 603 8%
5 Chennai 1389 6% 499 6%
6 Pune 1631 7% 517 7%
7 Kolkata 691 3% 264 3%
8 Ahmedabad 815 3% 295 4%
9 Jaipur 674 3% 246 3%
10 Indore 319 1% 129 2%
Total Equity Funding Raised by Startups (in Mn $)
Rank City 2014-16 Mkt. Share 2017-19 Mkt. Share
1 Bangalore 7939 43% 16799 47%
2 Delhi NCR 6574 36% 12596 35%
3 Mumbai 2522 14% 3911 11%
4 Pune 240 1% 606 2%
5 Jaipur 522 3% 418 1%
6 Chennai 121 1% 416 1%
7 Hyderabad 396 2% 410 1%
8 Ahmedabad 61 0.3% 262 1%
9 Surat 25 0.1% 98 0.3%
10 Kolkata 35 0.2% 35 0.1%

College-wise Trends
Every country has colleges that dominate the startup ecosystem due to their strong culture
of entrepreneurship, and network effect. Here's a quick look at how startups founded by
alumnis from different colleges fared.
In the tables below, we have shown the total funding raised by alumnis of top colleges
(ranked on the basis of last 3 years avg. funding) and the number of funding rounds.
Total Equity Funding Raised by Startups (in Mn $) in 3 Yr. Periods
Rank College 2014-16 Mkt. Share 2017-19 Mkt. Share
1 IIT Delhi 5798 38% 7947 27%
2 IIT Bombay 3004 20% 5072 17%
3 IIM Calcutta 1899 13% 4098 14%
4 IIT Kharagpur 488 3% 3341 11%
5 IIT Kanpur 956 6% 2308 8%
6 IIM Bangalore 1152 8% 1982 7%
7 IIM Ahmedabad 905 6% 1890 6%
8 BITS Pilani 319 2% 1757 6%
9 IIT Guwahati 151 1% 848 3%
10 IIT Madras 443 3% 595 2%
Number of Funding Rounds
Rank College 2014-16 Mkt. Share 2017-19 Mkt. Share
1 IIT Delhi 275 16% 277 14%
2 IIT Bombay 362 20% 322 17%
3 IIM Calcutta 175 10% 182 9%
4 IIT Kharagpur 186 11% 215 11%
5 IIT Kanpur 177 10% 180 9%
6 IIM Bangalore 153 9% 169 9%
7 IIM Ahmedabad 144 8% 198 10%
8 BITS Pilani 138 8% 155 8%
9 IIT Guwahati 57 3% 70 4%
10 IIT Madras 102 6% 158 8%

The Unicorn Club
Every startup aspires to eventually attain the Unicorn status, but from the thousands of
startups out there, only a handful manage to achieve it. The chart below represents the no.
of startups in India that entered the famed Unicorn club every year in the last 10 yrs.
Citywise Distribution
City Count
Delhi NCR 11
Bangalore 8
Mumbai 2
Pune 2
Chennai 1
Latest Entrants to the Unicorn Club
Given below are details of all the companies that entered the Unicorn Club in 2019.
BigBasket
Online retailer of grocery products
BigBasket is an online retailer of grocery products. It allows users to purchase products
across various categories including fruits, vegetables, staples, baked products, snacks,
beverages, personal care products, baby care products, etc. of multiple brands. It also offers
grocery products under its in-house brands.
Company Overview
Founded Year 2011
Location Bangalore
Funding $ 885Mn
Investors Trifecta Capital, Mirae Asset, CDC Group, Alibaba Group, The Abraaj
Group, IFC, Sands Capital, Bessemer Venture Partners, Sands Capital
Ventures, Helion Venture Partners, Ascent Capital, Brand Capital,
Paytm Mall, Zodius Capital, LionRock Capital, Srihari Kumar, Krishnan
Ganesh, The Times Group, Reebu Varghese, BAce, GrowthStory
Competitors Grofers and 1023 other

Latest Entrants to the Unicorn Club Contd....
Delhivery
Logistics services for Indian eCommerce companies
Delhivery provides logistics solutions for e-commerce companies. It provides tech-enabled
fulfilment services such as last-mile delivery, third-party and transit warehousing, reverse
logistics, payment collection, vendor-to-warehouse and vendor-to-customer shipping and
more.
Company Overview
Founded Year 2011
Location Delhi
Funding $ 780Mn
Investors CPP Investment Board, Fosun, The Carlyle Group, SoftBank
Investment Advisers, Tiger Global Management, Times Internet,
Multiples Equity, Nexus Venture Partners, Abhishek Goyal, Anjali
Bansal, Srivatsan Rajan, SoftBank Group
Competitors Ecom Express and 42 other
Lenskart
Internet first brand of eyewear
Lenskart is an internet first brand of prescription and fashion eyewear for men, women, and
kids. It sells its own brands such as Vincent Chase and John Jacobs, as well as marquee
brands such as RayBan, Oakley etc. The company started as an online retailer and later
expanded to open store through a franchise model.
Company Overview
Founded Year 2010
Location Delhi
Funding $ 472Mn
Investors Kedaara Capital Investment Managers, Epiq Capital Advisors,
Steadview Capital, TR Capital, Premji Invest, IFC, TPG, Kris
Gopalakrishnan, Schroder Adveq, Chiratae Ventures, Ratan Tata,
Unilazer Ventures, SR Parthasarathy, Ronnie Screwvala, Bijou Kurien,
Rajeev Chitrabhanu, Prem Gupta, Rahul Garg, Rajesh Ramaiah,
Competitors LensPick and 11 other

Druva
Backup & data loss prevention solution for enterprises
Druva provides a full suite of endpoint data management solutions for the enterprises. Its
flagship product, inSync, empowers an enterprise’s mobile workforce with backup, IT-
managed file sharing, data loss prevention along with data de-deduplication and rich
analytics. Supports deployment in public cloud, private cloud, or on-premise.
Company Overview
Founded Year 2008
Location Sunnyvale, Pune
Funding $ 330Mn
Investors Viking Global Investors, Riverwood Capital, Tenaya Capital, Nexus
Venture Partners, Neuberger Berman, atreidescapital.com, Sequoia
Capital, EDBI, Blue Cloud Ventures, Hercules Capital, NTT Finance,
Indian Angel Network, Accord International, Anupam Mittal, Rehan
Yar Khan, Rajan Anandan, Sharad Sharma, Vertexperts, Dell
Technologies, SternFisher, Splice Capital, People Group, Founders
Circle Capital
Competitors Sanovi and 38 other
Mission: Electric
Developer electric mobility services & charging infrastructure
Ola Electric Mobility (Mission: Electric), a spun-off from Ola, focused on developing electric
vehicle infrastructure in India. The company aims to establish a full-fledged electromobility
ecosystem including charging/battery swapping stations and a variety of electric vehicles
(e-rickshaws, cabs, buses & shuttles for last-mile transportation).
Company Overview
Founded Year 2017
Location Bangalore
Funding $ 321Mn
Investors Hyundai Motor Company, Kia Motors, SoftBank Group, Ratan Tata,
Tiger Global Management, Matrix Partners India, Gaurav Deepak, Ola
Competitors EV Motors India and 21 other

Rivigo
Tech-enabled logistics with a truck fleet of its own
Rivigo provides line-haul solutions in FTL & PTL throughout the country and operates on
close to 200 routes across India while providing 24x7 service support at 40+ hubs
established across the country. The company also provides automated documentation for
expedited border clearance and vehicle tracking and monitoring features. Serves e-
commerce, pharma, automobiles, cold-chain, FMCG and white goods manufacturers.
Company Overview
Founded Year 2014
Location Gurgaon
Funding $ 257Mn
Investors SAIF Partners, KB Financial Group, Warburg Pincus, Kotak Mahindra
Bank, HDFC Bank, YES BANK, ICICI Bank, Trifecta Capital,
IndigoEdge, Singapore Post, Reetmohinder Singh, Rajat K Dhawan,
Ramesh Mangaleswaran, Rajat Gupta, Nakul Mandan, Kuldeep Jain,
Thomas Netzer, Meenakshi Ramesh
Competitors -
Icertis
Cloud-based contract management platform
Icertis offers cloud-based contract management platform. Features include smart contracts
initiation, contract authoring, negotiations & collaboration, contract visibility & search, risk &
compliance management, contract analytics, proposal management and enterprise
integration. Serves multiple industries including financial services, healthcare,
pharmaceutical, retail and manufacturing industries.
Company Overview
Founded Year 2009
Location Seattle, Pune
Funding $ 211Mn
Investors Greycroft Partners, B Capital Group, Cross Creek, Eight Roads
Ventures, Meritech Capital Partners, Ignition Partners, PSP Partners,
E.ventures, Vijay Vashee, 7 Global CapitalCompetitors Nextenders and 16 other

Dream11
Online platform for playing real time fantasy cricket and football
Dream11 is an online platform for playing real-time fantasy cricket and football leagues.
Started with cricket and then launched Football fantasy leagues as well in 2014. Users can
form leagues and invite friends to play and compete for scores.
Company Overview
Founded Year 2009
Location Mumbai
Funding $ 100Mn
Investors Tencent, Kalaari Capital, Multiples Equity, Think Investments,
Steadview Capital
Competitors HalaPlay and 10 other
Zoho
Online Business Apps Suite for SMBs
Zoho offers a suite of business, collaboration and productivity applications in a freemium
model. Offers a suite of 25+ apps for CRM, helpdesk, email hosting, project management,
accounting, app creator among others.
Company Overview
Founded Year 1996
Location Austin, Chennai
Funding
Investors Randvest Capital
Competitors iVend Retail and 398 other

Key Acquisitions
Let's check out the biggest acquisitions that took place during the year.
ShopClues
Acquired By: Giosis for $ 100Mn
ShopClues is a horizontal e-commerce managed marketplace featuring a range of products
like watches, electronics, sculpture items, apparels etc. Targets India's tier-2 and tier-3
cities, with a focus on lesser known and unbranded products. Forayed into the hyperlocal
space with the launch of ‘Neighbourhood Market’ in Aug 2015.
Company Overview
Founded Year 2011
Location Gurgaon
Funding $ 248Mn
Investors Nexus Venture Partners, Tiger Global Management, Matrix Partners,
GIC, Unilazer Ventures & 5 others
Competitors Flipkart and 524 other
MERU
Acquired By: Mahindra for $ 28Mn
Meru Cabs is a taxi aggregator and provides intracity taxi services in select Indian locations.
Offers mobile apps for Android and iOS devices, which enables users to search for a nearby
vehicle and book services on the platform. Users can also track the driver in real-time and
make online payments. Its 'Fare Exactometer' app feature enables riders to determine the
exact ride fare for their destination.
Company Overview
Founded Year 2007
Location Mumbai
Funding $ 144Mn
Investors Brand Capital, True North Co, The Times Group, India Value Fund
Advisors, TrueNorth
Competitors Ola and 144 other

Key Acquisitions Contd....
Yatra
Acquired By: Ebix for $ 337Mn
Yatra is an online travel services company that helps consumers book air tickets, hotel
rooms, holiday packages both for domestic and international destinations. In April 2012, it
was the second-largest online travel website in India, with 30 percent share of the 370
billion (US$6.0 billion) market for all online travel-related transactions. It also launched a
"holiday-cum-shopping card" with SBI, India's largest bank.
Company Overview
Founded Year 2006
Location Delhi
Funding $ 87Mn
Investors InnoVen Capital, Norwest Venture Partners, Vertex Ventures,
Chiratae Ventures, Intel Capital & 7 others
Competitors Ibibo Group and 189 other
HomeShop18
Acquired By: Skyblue Buildwell
HomeShop18 is the online & on-air retail marketing and distribution venture of Network18
Group that was launched as India’s first 24 hour Home Shopping TV channel. It is a venture
of the Network18 Group, India’s growing media and entertainment group that operates
India’s leading business news television channels like CNN-IBN, CNBC TV18 and CNBC
Awaaz .
Company Overview
Founded Year 2008
Location Delhi
Funding $ 65Mn
Investors GS Shop, Network18, SAIF Partners China, Providence Equity
Partners
Competitors Flipkart and 524 other

Key Acquisitions Contd....
Ineda Systems
Acquired By: Intel
Ineda Systems develops low power SOCs for use in both consumer and enterprise
applications. It has designed 'Dhanush' wearable processing unit, a wearable SOC that
addresses all the needs of the wearable device market. It features Hierarchical Computing
that allows applications and tasks to run at the right power optimized performance and
memory footprint and has an always-on sensor hub optimized for wearable devices.
Company Overview
Founded Year 2011
Location Hyderabad
Funding $ 60Mn
Investors Cisco Investments, Samsung, Qualcomm Ventures, Imagination
Technologies, Riverwood Capital & 6 others
Competitors Flidel, Giscle Systems, Project Manas, Mymo Wireless, SASNEE
Technologies

Noteworthy IPOs
Some tech companies made their debut on the stock market. Here are the details.
IndiaMART
IPO Date: Jul 2019 IPO Mcap: $ 407Mn
IndiaMART is an online B2B listing platform that matches buyers and suppliers. Offers
products that enable SMBs to generate business leads (online catalogs/store-fronts),
establish their credibility (third party verified trust profile) and use business information
(finance, news, trade shows, tenders) for their business promotion.
Company Overview
Founded Year 1996
Location Noida
Funding $ 64Mn
Investors Amadeus Capital, Quona Capital, WestBridge Capital Partners,
Accion, Intel & 2 others
Competitors Udaan and 182 other
Affle
IPO Date: Aug 2019 IPO Mcap: $ 269Mn
Affle offers ad2campaign, a mobile marketing platform for brands and agencies with
mobile attribution intelligence that allows for unified ad delivery and analytics experience.
Campaign setup and management, optimization and audience profiling are few of the
features offered to help brands procure media efficiently, deliver campaigns at scale along
with actionable analytics.
Company Overview
Founded Year 2006
Location Gurgaon
Funding $ 10Mn
Investors D2C, ITOCHU, Microsoft, InnoVen Capital, Tribe Accelerator
Competitors Pi DATACENTERS and 2658 other

This concludes our report. We hope you enjoyed going through the information given here.
Kindly feel free to use the information given in this report for your articles. We'll be happy to
provide additional data such as funding details, sector-specific reports, periodic deal digests,
to aid you in your stories. You can write to pr@tracxn.com for any assistance.
We look forward to our continued association.
Lastly, and most importantly, here's wishing you a successful and happening year ahead!
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India Tech - Factsheet 2019

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