Vietnam’s retail store landscape is rapidly changing, with the big rise and of modern trade stores, and the aggressive M&A from the giant groups This report was made to summarize the trend by product category, by knowing the store numbers of the major players. The report was made in April 2019.

1. Q&Me is online market research provided by Asia Plus Inc.
Vietnam retail store (modern trade) status 2019
Asia Plus Inc.

2. Overview
Vietnam’s retail store landscape is rapidly
changing, with the big rise and of modern trade
stores, and the aggressive M&A from the giant
groups
This report was made to summarize the trend by
product category, by knowing the store numbers
of the major players.
The report was made in April 2019.
• The store numbers in the report are based on the desktop research.
• Some new stores are added in 2019. In those cases, we did not include
those stores in 2017/ 2018/ 2019 comparison.
• 2017 data is as of Feb., 2018 data is as of April.

3. Key retail trend (1)
The modern trade increase more outstanding in
second cities
121 136 150
108
131
161
2017 2018 2019
Supermarket
HCM / HN Other cities
37 37 41
22
41
55
2017 2018 2019
Department store
HCM / HN Other cities

4. Key retail trend (2)
Vingroup leads modern trade increase, with
dominant share in department, CVS and
supermarket
33%
67%
Supermarket
51%
49%
Convenience store
70%
30%
Department store
CVS = Vingroup+ + Shop&Go

5. Key retail trend (3)
Despite of the strong MT increase, the competitions are getting more severe.
Several M&A as well as exit from the market
Despite of market entry in 2015, decided to
sell 18 stores in 2019 to exit from the market
Once under the group of Aeon, now Fivimart
was acquired by Vingroup
Shop&Go operations are taken over by
Vingroup in 2019
Vien Thong A, electric chain established in
1997, was acquired by VinGroup in 2018

6. Key retail trend (4)
CVS are on the increase, but some might be behind
from their original plan
Brand Target Current
store #
7-eleven 1,000 stores in 2027 27
B's mart 3,000 stores in 2027 125
Familymart 1,000 stores in 2020 151
GS25 2,500 stores in 2028 32
Ministop 800 stores in 2018 115
Vinmart+ 4,000 stores in 2020 1,465

7. Modern trade store list (2019, May)

8. Supermarket
Number of supermarket has increased by 16% in comparison with 2018, due to
the increase in sub-areas.
77 86 90
44
50 60
108
131
161
2017 2018 2019
HCM HN Others
*The above graph figure does not include: Lanchi Mart (added in 2018) and Sakuko, Auchan (added in 2019)
311
229
267
Name HCM HN Others Total
AEON Citimart 19 2 3 24
BigC 9 6 21 36
CoopMart 37 1 73 111
Emart 1 0 0 1
Lanchi Mart 0 13 12 25
Mega Market 3 3 13 19
Sakuko 0 13 9 22
VinMart 21 48 51 120
Total 90 86 182 358

9. Convenient store
Number of convenient store has increased by 62% driven by Vinmart+
824
995
1544
408
485
637
102
128
432
2017 2018 2019
HCM HN Others
*The above graph figure does not include: Zakkamart, 7-eleven, Satrafoods, GS25 (added in 2018), Bach Hoa Xanh (added this in 2019)
2613
1608
1334
Name HCM HN Others Total
7 Eleven 27 0 0 27
Bach Hoa Xanh 378 134 0 512
B's Mart 125 0 0 125
Circle K 190 118 16 324
Family Mart 130 0 21 151
GS25 32 0 0 32
Mini Stop 113 0 2 115
Satrafoods 213 0 0 213
Shop & Go 101 17 0 118
Vinmart+ 575 502 388 1465
Zakkamart 38 0 5 43
Total 1922 771 432 3125

10. Department store
Number of department store has increased by 23% driven by the increase in sub-
areas.
24 26 27
13 11 14
22
41
55
2017 2018 2019
HCM HN Others
96
78
59
Name HCM HN Others Total
Vincom 13 9 45 67
AEON Mall 2 1 1 4
Crescent Mall 1 0 0 1
Diamond 1 0 0 1
LotteMart 4 3 7 14
Parkson 3 0 2 5
Robins 1 1 0 2
Takashimaya 1 0 0 1
VivoCity 1 0 0 1
Total 27 14 55 96

11. Mini store
Mini store increase has slowed down despite of quick in crease in 2017 and
2018
16
26 25
5
16 15
2017 2018 2019
HCM HN Others
* The above graph figure includes Daiso, Hachi Hachi and Miniso, the others were added in 2018
5150
21
Name HCM HN Others Total
Daiso 5 1 0 6
Hachi Hachi 5 0 0 5
Ilahui 6 1 27 34
Komonoya 9 4 1 14
Minigood 13 0 0 13
Miniso 15 14 11 40
Moji 5 6 0 11
Mumuso 15 5 14 34
Usupso 1 0 0 1
Yoyoso 2 0 3 5
Total 76 31 56 163

12. Drug store
Number of drug store has increased by 45% thanks to Mediacare and Pharmacity
191
259
358
11
13
25
28
68
109
2017 2018 2019
HCM HN Others
492
340
230
Name HCM HN Others Total
An Khang Pharmacy 11 0 0 11
ECO pharma 9 0 0 9
Guardian 63 16 4 83
Long Chau 29 0 2 31
Medicare 31 5 59 95
My Chau 7 0 1 8
Phano Pharmacy 37 0 22 59
Pharmacity 168 1 19 188
SK Pharmacy 3 3 2 8
Total 358 25 109 492

13. Electric chain
Number of electric chain has increased by 8%.The increase of Dien May Xanh
because Tran Anh was integrated into Dien May Xanh
229 346 371
179
238 263
1255
2043
2207
2017 2018 2019
HCM HN Others
2841
2627
1663
Name HCM HN Others Total
Cho Lon 15 0 50 65
Dien may xanh 81 58 659 798
Nguyen Kim 17 8 39 64
Pico 0 13 12 25
The gioi di dong 236 178 1403 1817
Thien Hoa 13 0 4 17
Tran Anh 0 0 0 0
VinPro 9 6 40 55
Total 371 263 2207 2841

14. Fashion apparel chain (1)
229 249 270
176 206 231
446
592
655
2017 2018 2019
HCM HN Others
1156
1047
851
* The above graph figure excludes H&M, HNOSS, MARC, Couple TX, Lime Orange, Old Navy, Juno, Vascara, Biti’s, Vina Giay, Bita’s (added in 2018)
Viet Tien, K & K Fashion, An Phuoc, Hoang Phuc, YaMe (added in 2019)
Number of fashion apparel chain has increased by 10% thanks to the
increase in suburb area
Name HCM HN Others Total
Adidas 39 35 35 109
An Phuoc 49 21 66 136
Bita's 13 4 7 24
Biti's 25 11 127 163
Blue exchange 44 23 264 331
Canifa 14 35 74 123
Converse 23 15 34 72
Couple TX 23 3 22 48
Elise 18 18 65 101
G2000 12 6 2 20
H&M 3 3 0 6

15. Fashion apparel chain (2)
* The above graph figure excludes H&M, HNOSS, MARC, Couple TX, Lime Orange, Old Navy, Juno, Vascara, Biti’s, Vina Giay, Bita’s (added in
2018).Viet Tien, K & K Fashion, An Phuoc, Hoang Phuc, YaMe (added in 2019)
Number of fashion apparel chain has increased by 10% thanks to the increase
in suburb area
229 249 270
176 206 231
446
592
655
2017 2018 2019
HCM HN Others
1156
1047
851
Name HCM HN Others Total
HNOSS 18 0 12 30
Hoang Phuc 25 23 23 71
IVY Moda 7 20 40 67
Juno 39 11 44 94
K&K Fashion 10 0 3 13
Kelly Bui 2 8 1 11
Lacoste 5 5 0 10
Levi's 14 9 7 30
Lime Orange 16 0 16 32
Mango 8 5 0 13
MARC 12 0 10 22
NEM 9 18 51 78
Nike 19 11 7 37

16. Fashion apparel chain (3)
* The above graph figure excludes H&M, HNOSS, MARC, Couple TX, Lime Orange, Old Navy, Juno, Vascara, Biti’s, Vina Giay, Bita’s (added in 2018)
Viet Tien, K & K Fashion, An Phuoc, Hoang Phuc, YaMe (added in 2019)
Number of fashion apparel chain has increased by 10% thanks to the increase
in suburb area
229 249 270
176 206 231
446
592
655
2017 2018 2019
HCM HN Others
1156
1047
851
Name HCM HN Others Total
Ninomaxx 22 4 50 76
Old Navy 3 1 0 4
PT2000 11 3 7 21
Puma 2 1 0 3
Sea Collection 6 0 1 7
Vans 14 14 17 45
Vascara 48 8 67 123
Viet Tien 82 63 332 477
Vina Giày 12 6 8 26
Yame 17 0 20 37
Zara 1 1 0 2
Total 665 385 1412 2462

17. Coffee chain store
Number of coffee chain store has increased by 48% thanks to the increase in
HCM City
224
293
427
83
116
159
66
90
155
2017 2018 2019
HCM HN Others
*The above graph figure excludes Effoc (added in 2018)
Thuc Coffee, Aha Coffee, Viva Star Coffee, Wayne’s Coffee (added in 2019)
741
499
373
Name HCM HN Others Total
Aha coffee 2 38 4 44
Coffee House 81 26 31 138
Cong Caphe 14 32 14 60
Effoc 13 0 4 17
Highland 97 61 82 240
Passio 50 6 0 56
Phuc Long 38 1 5 44
Starbucks 30 16 3 49
The Coffee Bean and Tea Leaf 13 2 0 15
The Coffee Factory 14 0 0 14
Thuc Coffee 7 0 0 7
Trung Nguyen 66 11 16 93
Urban Station Coffee 24 4 4 32
Viva Star Coffee 137 2 17 156
Wayne's Coffee 7 0 0 7
Total 593 199 180 972

18. Milk tea chain store (1)
Number of milk tea chain store has increased by 10% thanks to the increase in
HCM City
225
295
216
229
234
218
2018 2019
HCM HN Others
*The above graph figure excludes Hoa Huong Duong, Comebuy, Toocha, Chago, OneZo, Sharetea (added 2019)
742
675
Name HCM HN Others Total
Bobapop 72 25 3 100
Cha Go 1 10 12 23
Chago 1 10 12 23
Chamichi 5 1 2 8
Coco fresh tea & juice 0 5 0 5
Comebuy 5 0 1 6
Dingtea 11 95 89 195
Gong Cha 25 6 19 50
Heekaa 8 3 2 13
Hoa Huong Duong 10 0 0 10
Hot&Cold 30 0 0 30

19. Milk tea chain store (2)
*The above graph figure excludes Hoa Huong Duong, Comebuy, Toocha, Chago, OneZo, Sharetea (added 2019)
Number of milk tea chain store has increased by 10% thanks to the increase in
HCM City
225
295
216
229
234
218
2018 2019
HCM HN Others
742
675
Name HCM HN Others Total
Koi Thé 21 0 0 21
Lavida 12 0 0 12
OneZo 5 0 0 5
R&B Tea 15 0 7 22
Royal Tea Viet Nam 12 6 10 28
Sharetea 8 6 4 18
Ten Ren 22 0 1 23
The Alley 25 14 4 43
Tocotoco 25 61 64 150
Toocha 11 0 4 15
Uncle Tea 11 3 5 19
Total 335 245 239 819

20. Food chain store (1)
Number of food chain store has increased by 13% in comparison with 2018
345 356 385
160 186
202
205
265
322
2017 2018 2019
HCM HN Others
*The above graph figure does not include: Pho Hung, Texas chicken, Popeyes (added in 2018)
Hotpot Story, Tasaki BBQ, Sushi Kei. Burger King, Domino's Pizza, Pizza Hut, Hokkaido Baked Cheese , Ashima, Hutong, Ba Con Cuu,
Papaxốt, Manwah, Kpub, Shogun, Isushi, Daruma, Capricciosa, Osaka Ohsho, Vuvuzela, BukBuk, Cowboy Jack's, 37 street, Khao Lao,
Dolpansam, Yaki - Chang dung nuong (added in 2019)
909
807
710
Name HCM HN Others Total
37 street 2 3 0 5
Ashima 4 5 0 9
Ba Con Cuu 2 0 0 2
BukBuk 1 5 2 8
Burger King 6 3 0 9
Capricciosa 1 2 0 3
Cowboy Jack's 2 6 3 11
Daruma 0 6 0 6
Dolpansam 2 1 1 4
Domino's Pizza 32 7 0 39
GogiHouse 30 24 35 89
Hokkaido Baked Cheese 4 0 1 5
Hotpot Story 20 10 11 41
Hutong 7 10 8 25

21. Food chain store (2)
*The above graph figure does not include: Pho Hung, Texas chicken, Popeyes (added in 2018)
Hotpot Story, Tasaki BBQ, Sushi Kei. Burger King, Domino's Pizza, Pizza Hut, Hokkaido Baked Cheese , Ashima, Hutong, Ba Con Cuu,
Papaxốt, Manwah, Kpub, Shogun, Isushi, Daruma, Capricciosa, Osaka Ohsho, Vuvuzela, BukBuk, Cowboy Jack's, 37 street, Khao Lao,
Dolpansam, Yaki - Chang dung nuong (added in 2019)
Number of food chain store has increased by 13% in comparison with 2018
345 356 385
160 186
202
205
265
322
2017 2018 2019
HCM HN Others
909
807
710
Name HCM HN Others Total
Isushi 3 4 0 7
Jolibee 17 5 91 113
KFC 58 36 42 136
Khao Lao 8 8 1 17
Kichi-Kichi 28 21 24 73
King BBQ 37 23 35 95
Kpub 2 3 1 6
Lotteria 84 35 78 197
Manwah 5 3 4 12
Marukame Udon 7 0 1 8
Mcdonald 17 2 0 19
Món Huế 44 25 7 76
Osaka Ohsho 4 0 0 4
Papaxốt 9 0 0 9
Pho 24 16 1 1 18

22. Food chain store (3)
*The above graph figure does not include: Pho Hung, Texas chicken, Popeyes (added in 2018)
Hotpot Story, Tasaki BBQ, Sushi Kei. Burger King, Domino's Pizza, Pizza Hut, Hokkaido Baked Cheese , Ashima, Hutong, Ba Con Cuu,
Papaxốt, Manwah, Kpub, Shogun, Isushi, Daruma, Capricciosa, Osaka Ohsho, Vuvuzela, BukBuk, Cowboy Jack's, 37 street, Khao Lao,
Dolpansam, Yaki - Chang dung nuong (added in 2019)
Number of food chain store has increased by 13% in comparison with 2018
345 356 385
160 186
202
205
265
322
2017 2018 2019
HCM HN Others
909
807
710
Name HCM HN Others Total
Pho Hung 33 16 7 56
Pizza Hut 39 19 23 81
Popeyes 16 4 0 20
Seoul Garden 5 3 0 8
Shogun 0 2 1 3
Sumo BBQ 12 11 4 27
Sushi bar 4 0 2 6
Sushi Hokkaido Sachi 5 0 0 5
Sushi Kei 7 5 1 13
Tasaki BBQ 8 2 0 10
Texas chicken 19 0 3 22
Thai Express 7 11 2 20
Tokyo Deli 14 5 0 19
Vuvuzela 3 6 7 16
Yaki - Chang dung nuong 6 0 0 6
Total 630 332 396 1358

23. Fitness gym
Number of fitness gym has increased by 23% thanks to California fitness’s increase
19 19
24
16
20
255
8
9
2017 2018 2019
HCM HN Others
*The above graph figure excludes Curves, Olympia Vietnam (added in 2018)
City Gym, Body fit, Gym Newlife, MMA – Gym, Vshape Gym, Nutrifort (added in 2019)
58
47
40
Name HCM HN Others Total
Body fit 4 0 0 4
California fitness 16 10 6 32
City Gym 7 0 0 7
Curves 7 13 3 23
Elite fitness 3 9 3 15
Fit24 (Fit for life) 5 6 0 11
Gym Newlife 2 0 0 2
MMA - Gym 5 0 0 5
Nutrifort 8 0 0 8
Olympia Viet Nam 0 11 3 14
Vshape Gym 2 0 0 2
Total 59 49 15 123

24. Movie theatres
Number of movie theatres has increased by 24% thanks to the increase of
CGV and Lotte Cinema
35 41 45
17
21
30
29
55
70
2017 2018 2019
HCM HN Others
*The above graph figure excludes Cinestar (added in 2018), Beta Cineplex (added in 2019)
145
117
81
Name HCM HN Others Total
Beta Cineplex 0 3 7 10
BHD Star Cineplex 6 2 1 9
CGV Cinemas 22 21 33 76
Cinestar 2 0 1 3
Galaxy Cinema 8 2 5 15
Lotte Cinema 9 4 30 43
Platinum Cineplex 0 1 1 2
Total 47 33 78 158

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