The case that Vietnamese tourist was being the victim of iPhone 6 scam in Singapore had raised a big buzz on the Social Media of Vietnam. Boomerang, the first Social Listening Company in Vietnam, has come up with a quick study on what Vietnamese netizen were talking about this topic.

1. Social Listening,
Vietnamese tourist victim of S‘pore iPhone 6 scam
Report – from 1 to 7 Nov 2014

2. V i e t n a m e s e t o u r i s t v i c t i m o f S ‘ p o r e i P h o n e 6 s c a m
# of buzz
20,000
15,000
10,000
5,000
0
C ommu n i t y h e a t u p b y a V i e t n ame s e l ow - e a r n e r a n d t o u r i s t – a v i c t im o f i P h o n e 6 s c am i n
S i n g a p o re . T h e c o n t ro v e r s y h a s b e e n o n wi l d s p re a d o v e r F a c e b o o k wi t h mo s t f rom h o t
f a n p a g e s l i ke Ro b b e y, YAN News a f t e r l o c a l n ews r e p o r t t h e c a s e
TOP PAGES LIKES SHARES COMMENTS
Robbey
(2 posts)
28,230 492 9,545
36,817 619 2,417
YAN News 28,349 646 2,166
YAN TV 21,638 517 2,078
 News Sites are the first to run Infos of Vietnamese
tourist kneels and begs in tears for refund of
iPhone 6 at Singapore-store
Hours later, Facebook uses the news
as starting point for discussion.
The number of following-up
comments hit the highest peak on
Nov 5 mainly driven by hot fanpage.
11/1 11/2 11/3 11/4 11/5 11/6 11/7
Based on 39,348 buzz about the Vietnamese tourist victim of S‘pore iPhone 6 scam from 4 Nov to 7 Nov, 2014

3. V i e t n a m e s e t o u r i s t v i c t i m o f S ‘ p o r e i P h o n e 6 s c a m
“ l ừ a ”, “ S i n g a p o r e ” a n d “ q u ỳ ” f e a t u r e d mo s t amo n g c o nv e r s a t i o n a r o u n d t h e VN t o u r i s t
v i c t im o f S ‘ p o r e i P h o n e 6 s c am wi t h e x c e p t i o n o f “ i P h o n e 6 ”.
Word size presents for the counts of word mentions.
Based on 39,348 buzz about the Vietnamese tourist victim of S‘pore iPhone 6 scam from 4 Nov to 7 Nov, 2014

4. V i e t n a m e s e t o u r i s t v i c t i m o f S ‘ p o r e i P h o n e 6 s c a m
“ R i d i c u l e V N t o u r i s t ” a n d “ F e e l S o r r y f o r V N t o u r i s t ” a r e t h e m o s t e m o t i v e r e s p o n s e s f r o m
VN o n l i n e c ommu n i t y
9%
3%
6%
7%
8%
8%
10%
12%
15%
22%
0% 4% 8% 12% 16% 20% 24%
Ridicule VN tourist, Being ashame for VN
Feel sorry for VN tourist
Criticize Vietnamese Online Community about NOT support
Re-sharing Vietnamese tourist in S'pore iPhone scam
Condemn Singapore's shop
Controversial discussion about VN tourist
Guess that VN might not help in such similar case
Singaporean crowfund for VN tourist
Other iPhone scams in Singapore
Others
Based on 39,348 buzz about the Vietnamese tourist victim of S‘pore iPhone 6 scam from 4 Nov to 7 Nov, 2014
Vietnamese

5. V i e t n a m e s e t o u r i s t v i c t i m o f S ‘ p o r e i P h o n e 6 s c a m
F a c e b o o k wh e r e t h e s t o r y i s d i s c u s s e d mo s t a n d s p r e a d q u i c k l y
2 % N EWS
4 % F O R UMS
93% F A C E B O O K
1 % O T H E R S
Based on 39,348 buzz about the Vietnamese tourist victim of S‘pore iPhone 6 scam from 4 Nov to 7 Nov, 2014

6. Thanks for reading Vietnamese tourist victim of S‘pore iPhone 6 scam Report. If you would like to
find out more methodology behind the report or conduct the type of monitoring for your business or
clients, please contact us at:
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