Talking about Social TV:
- Where is Social TV today?
- What are the main trends?
- Return on experience from the Orange Social TV program.
Keynote presented during TV Connect 2016.
My name is Yann Ruello. I am head of TV innovation at Orange. I am here today to talk about social TV. Let me start with a quote from Tim Cook, Apple CEO: “TV should be interactive (...) we have a device on our lap and we’re sitting there with the TV running (...), these two things should be connected." We are living in a golden age of television and, at the same time, are living more and more interconnected lives through social networks. As Tim Cook says, these two parts of our lives must be connected through Social TV.
My talk will be divided in three parts. In the first part we will see where social TV is today (the state of social TV today). Then in the second part, we will talk about trends -- what are the major trends around social TV (there are very interesting things happening and we’ll see why this is important for channels and to improve the user experience). And in the third part I willl give a return on experience from our Social TV experience at Orange and will demonstrate the value for an operator to have a Social TV strategy.
Okay, let’s move to the first part.
I have something for you.
Fact: Social TV dead.
Do you believe in this?