updated and improved client project coursework

1. Unit 10
media arts unit
(client project)
Holly Clark

2. I n i t i a l I d e a s
Key ideas
 Pollution in york
 Homelessness
 Youth parliament
 Mental health
 NHS
 take over festival
 Diversity
 History
 Ghost stories
Medium?
 Video
 leaflet
 Podcast
 documentary

3. C h o s e n I d e a
The idea I have chosen to develop is ‘pollution in york ’ as it’s a current issue that is
causing a stir amongst people living in York. As well as this, it links massively to the
youth strike for climate movement. Climate change is a global issue that is making
headlines across the media all over the world, and is something that im really interested
in. As I live in York, I make efforts to do what I can for the environment and this includes
skipping college to join the hundreds of other students and activists in the center of town
to march and protest in hope of getting the attention of the government to make them
reinforce crucial changes to environmental laws to protect the future of our planet . I feel
like many young people are much more interested in climate change and the effects that
pollution and global warming have on our future and this is why I have chosen this
particular topic.
My aim is to educate and inform but in a fun way. Global warming is effecting everyone
and those effects are becoming more severe from extreme weather that decimates entire
countries and leaves thousands homeless and injured, deforestation and wild fires
releasing huge masses of c02 are destroying our trees which are vital for producing
oxygen and providing homes for our ecosystems and plastic polluting our oceans and
killing our wildlife, rising sea levels as the poles melt more and more each year leading to
hundreds of species dying out, out and before long so will we.
I hope in a way it can be something I can do for myself but also the planet, doing what I
can to educate people on the pollution problems York is facing, how it effects us, and
what can we do to stop it.
Small actions lead to big change.

4. What a I going to make?
• Im planning to make an educational video about pollution and global warming globally
but focusing mainly on the issues York are facing environmentally and how we can
tackle them. I will be highlighting the importance of making small changes to our
lifestyles to help reduce our carbon footprints and reduce pollution locally. I will be
showing the footage of the climate strikes combined with news snippets and politicians
to create more anger and emphasis of the worldwide problem. This will also suit my
target my audience as my generation are more educated and active in politics than ever
before, York especially. To make it more personal, I have chosen to do an interview with
one of my friends who is on the York youth council and has been heavily involved in the
XR strikes in York hoping that she will influence those watching the video to get
involved too and fight for change.
• I will do mixed media including footage from recent in york, photos, text, stop motion
using drawings and diagrams with an over voice.
• I wanted to experiment with paper cut animation as its something that ive been
fascinated by and wanted to experiment with myself. I have had ideas for a potential
FMPusing animation so I want to try it out and see how I et on. I think it will also be a
nice way to break up my video and appeal to a teen age group.

6. M o o d b o a r d: V i s u a l s

7. Mood board reflection
Mood board 1
• In my first mood board, I chose images that inspire me and
motivate me to take part in the extinction rebellion. The images all
show young people angry, determined and united and I want my
video to have that impact on those who watch it. I want my video
to educate people and inspire them.
Mood board 2
• In my second mood board I thought more about my animation and
what kind of visuals I wanted to go for. There's lots of natural
colours but also black and white as I’m currently unsure if I want my
animation to be bright and playful or simple line drawings. I really
like the style of the coloured pictures using sugar paper and cartoon
characters but I think that will take much longer and be more
complicated for my first time animating and I’m concerned about
my time management.

8. R e s e a r c h
Audience research
(primary, secondary)
Subject research
technical research
Visual research

9. Audience research: primary
For my primary research I sent out a survey about climate action in York. I wanted to find
out what people already know and weather it was an issue people of certain ages
were aware of and interested in.
https://www.surveymonkey.co.uk/r/29W5RLQ
Firstly I gathered some basic information to work out who out of my target audience
lived in york etc. about 90%of people who did my survey were between 11-22 and
almost all live or live near, study or work in york.

10. • I was trying to find out
how much people
already know about
climate change
specifically in york.
• I also wanted to find out
if people were actually
interested in pollution in
york
• I wanted peoples
opinions on york councils
plans to tackle pollution
in and around the city.
Most people agreed that
york needs to do more to
prevent further pollution
and damage to the local
environment
• I want to know if people
are happy with the
current situation or if it
makes them angry or if
they aren't even
bothered to I know how
to tone my video so I
appeal to them correctly.

11. • I wanted to focus
particularly on the
pollution in york so I
wanted to know how
much people already
know.
• My results show that
majority are aware or
interested and eager
to know more.
• I also wanted to focus
on the youth strike for
climate events in york.
I want to know if my
target demographic is
interested In these
events, attends and
supports them.

12. • My final question was if people wanted to learn more, and
around 75% said yes which is really good as it means the
majority of young people will want to watch my video.
• Overall I gathered from my research that majority of of people
who took my survey live/study in york and are either active or
interested in being involved in climate action in york.

13. R e s e a r c h
www.youtube.com/watch?v=#B5D585
www.youtube.com/watch?v=#B5D769
PaperCut Stop Motion - Y#B5E2E6
www.youtube.com/watch?v=#B5D977
www.youtube.com/watch?v=#B5D8D7
www.youtube.com/watch?v=#B5D8F1
Videos I found interesting and took inspiration from:
For my research I wanted to look at other videos/shorts that used a similar paper cut
animation style to what I plan to use. Its not a technique I have tried before so its
important I research so I can learn what to do and why. Its also good to look at other
work as it fuels my ideas and I can get inspiration from their styles or narratives. Its
helpful as I gain more knowledge of this particular style but I can also see what is less
effective and wont work for me.
I really enjoyed watching these videos, it was interesting to explore different movement
styles when animating and the different dimensions used. Some where 3D and had up
right sets, others were done 2D and were just flat lays. I felt like 2D would be best suited
for my video and as its my first time animating, probably easier. I also noted the
importance of story boarding and reading the over voice over each scene to make sure it
fits and I know how much time I need for each. This will be helpful when planning and
hopefully allow me to be more organised when it comes to production.

14. Greta Thunberg (context)
• In 2018, a young girl named Greta Thunberg decided to miss school
to go on strike because she was furious at the world leaders for not
doing enough to help combat climate change and reduce co2
emissions. She began the school strike for climate that then
inspired thousands of young people all over the world to join her,
skipping school to stand up against the government and demand
change. Greta's determination has lead to the XR movement
(extinction rebellion), a huge worldwide rebellion of people all ages
fighting for our planet and our future. Greta is so inspiring to so
many people and has begun what many see as a revolution.
• She is not far from my age and im blown away by her courage and
determination and I feel like its so important to do my part too by
educating people, making personal changes to my lifestyle and
going to the strikes! The point of my video is to encourage the
viewers to do the same.
Bibliography:
book: ‘no one is too small to make a difference- Greta Thunberg’ by Allen Lane

15. I n s p i r a t i o n
Maddie drury is the creator of the dreamonmaddie YouTube channel. I'm really
inspired by her unique presentation techniques and it had hugely influenced my
ideas for my advert. Maddie cleverly uses a variety of objects, metaphors and
cut outs of words, pictures and sketches to bring to life her ideas an help us
visualise what she is telling us about. I love how aesthetically pleasing this idea
is, the use of paper and fairy lights make it very simple and clear. Her videos are
almost like a scrap book come to life and I love how it reflects her themes and
positive energy. I think its also quite unique and authentic.
I think this style would work well with my video idea because it means I can
have mixture styles and mediums in my video. It will be a good way to use
visuals to demonstrate facts and figures using hand drawn diagrams and stop
motion. I think this will make it more engaging for my viewers.

16. I found this 3d paper cut out animation on YouTube on
the theme of protecting trees. I really like the style they
have used to create these visuals. I like how its really
clear and simple and use both 2d and 3d shapes.
I like how they have created depth by layering 2d cut outs
at different distances from the camera and used
perspective to their advantage. This sets out the video
really nicely as its not all just flat. Giving the scene a floor
works really well for the story animator is trying to tell. Its
nice to see a mix of both 2d and 3d like the little origami
rabbits. This makes the video seem playful and simple
whilst also addressing an issue. It makes the video on a
whole, light hearted and nice to watch. Despite being very
short, the creator has managed to make us emotionally
invest in the little creatures so we feel sympathy when the
trees are cut down. It uses our human nature to be
empathetic to its advantage which is clever. This also
keeps the watcher engaged because we want to know if
in the end it will all be okay.
I think its quite aesthetically pleasing in how its very
stylized and consistent throughout and uses appropriate
colour schemes that match the mood as well as the
environment its portraying.

17. Interview techniques
Pre- interview:
• Planning properly is really important when you want to execute a good interview. You need to do
your research so you know the best questions to ask to find out information that isn't already
there.
• Structure Is important! make sure you talk through how you want the interview to run so it
remains on topic and the person you are interviewing feels more comfortable and confident. for
my interview, I will discuss the questions with my friend before hand so she can think about her
answers. This will give me a better quality interview with the answers I want.
• Organise your questions! This will make the interview flow much better and keep you on topic.
Plan you questions in an order so that they build up and lead to a nice conclusion, as if you are
telling a story. This will be better for your audience too as the information is easier to follow.
• Keep questions specific but open ended so you stay on topic but get a full answer.
Location:
• Location is really important when filming an interview. You need to make sure it’s a accessible for
both you and the person you are interviewing and its somewhere quiet and private where you
wont be interrupted. You need to keep the focus on the person being interviewed so make sure
the space is clear with no distractions for you or the audience As well as this the room needs to
be acoustically appropriate so the audio quality is good and natural lighting is best if possible.
The interview:
• Depending on the subject and nature of the interview, you will decide weather you want it to be a
two way conversation, Formal or informal. My interview will be quite casual but will be presented
one way so I want her to feel really comfortable answering the questions so it flows nicely once its
been edited.
• Male sure you interview from a non bias perspective. This allows your audience to make up their
own mind.
• Know your questions and have your them to hand for both of you. Give the person being
interviewed to make notes on their question sheet to prepare and refer to during the interview.
• At the end, come to a concluding question to close down your interview nicely.

18. PROPOSAL

19. Subject research
Information and facts to include:
• The concentration of c02 is the highest its
been in the last 3 million years
• 11% of emissions are caused by
deforestation
• 800 million people are vulnerable to the
impacts of climate change causing
(extreme weather, rising sea levels,
heatwaves)
• Wildlife populations have dropped by an
average of 60% over the last 40 yrs.
• to make every one-liter single-use plastic
bottle of water, one-sixth of its capacity of
oil is used.
• 1 in 7 species were threatened by
extinction and 41% of species have
experienced a decline since the 1970
(7000 species studied)
• 26% of mammal species were at risk of
disappearing altogether
• ‘the great thinning’ 60% of priority species
having declined over the last 50%
York specific
• York climate emergency announced but no
changes seen from the council
• Young campaigners trying to find ways to
make york a carbon neutral city.
• Several locations in york breach the air
pollution laws
• York releases 4.04 tones of c02 each year
• Drivers will now be fined £20 when leaving
their engine running when stationary
• The river foss is covered with a thick green
blanket of duck weed and is causing
problems with the rivers eco system due
to the unbalanced oxygen and light levels

22. E x p e r i m e n t s
• Stop motion practice using app
• Plane animation on premier

23. Stop motion experiment using a stop motion app
I played around with movement of shapes to get use to
using the app and the controls

24. Plane animation
I experimented with animating in Photoshop using the
same technique I used for my video game last year. I enjoy
using Photoshop to create pixel art and think I definitely
have a good skill set in that area of Photoshop.
At this point, im still unsure on what style I want to go for
with my animation and I wanted to experiment with
different mediums. I did a line drawing of a plane and
made it travel across the screen using a timeline. This was
quite time consuming, especially if I had multiple items I
wanted to animate-plus several different sequences so
practicality worries me when im time restricted. Although
I like this technique, I didn’t feel it was the right style for
my video. It looked to digital and I want my video to look
natural and home made.

25. P l a n n i n g
To plan:
• Contingency planning
• Location & Equipment
• Time management
• Interview
• Plan designs for animation
including interview?
If so choose subject and write questions.
(how will I present this information?)

26. c o n t i n g e n c y p l a n n i n g
Potential
issue
Problems it causes How to avoid
Loosing memo stick • Lose work
• Sets you behind
• May have to re-do most if not
all of your project
• Back up work on more than one device (i.e..
Computer/ one drive).
• Keep in a safe place with name on so if lost and
found it can be returned to you.
Time off due to
illness/injury
• Sets you behind
• Work handed in late or
incomplete
• Have all your work backed up on a external
memory device so you can work from home and
catch up
Computer crashing • May lose any unsaved work
• Loose time if computer breaks
• Save your work regularly (every half hour)
• Keep everything backed up on an external
memory device
Bad weather when
filming cant film in
chosen location
• No other time to film
• No other alternative filming
locations
• Have back up locations in case you cant film in
a specific location
• Try to film in doors
• Check weather forecasts in advance and try to
plan to film on days where weather is suitable
Problems with booking
equipment/studio
• Run out of time
• Not have equipment when
needed for filming
• No equipment left when you go
to book
• Book far in advance and double check booking
forms so there is less likely to be mistakes or
double bookings
• Book equipment/ studio for more than one day
incase of double booking
Other people involved
are sick or unavailable
• If they play a key role in your
project it could put you behind
or even leave your project
incomplete
• Make sure you choose someone reliable and
have several opportunities/days you car record/
work
• Have a back up person in case it falls through
with your current person

27. e q u i p m e n t
Equipment
needed
How do I get
it
Camera Book
Art supplies sorted
computer sorted
Sound recorder Book
studio Book
tripod book
I have planned to film during the
protests in town, artistic pans of York,
maybe an interview (most likely indoors)
and in the studio at college for my stop
motion although this may be possible to
do at home.
Name role
Oliver nicholson Editor
Maisie outheart Interview subject
holly Writer and director

28. location
location date permissions why section
home 14/10/1
9
yes -quiet and convenient.
-Subject unable to get to
college
-interveiw
Climate strike
(York city center)
-Strike footage
college 20/10/1
9
yes -best place to set up
equipment
-plenty of space
-can leave equipment set up
-audio
-animation
Bishy weigh -well know example of a
ethical business
-aesthetically pleasing
-good way to support locals
-shop footage

29. T i m e m a n a g m e n t
DUE NOVEMBER 15TH
W E E K S E C T I O N T A S K S
Week 1 Pre-production
Week 2 Pre-production
Week 3 PRODUCTION
Week 4 PRODUCTION
Week 5 E v a l u a t i o n

30. i n t e r v i e w p l a n n i n g
Who?
Maisie outheart
Why?
She's a member of youth council and heavily
involved in york council and organises events related
to strike for climate
When & where?
Monday 14th October at my house
What will I ask?
Her roles in the youth council
Her opinions on yorks climate crisis etc

31. d e s i g n p l a n s f o r a n i m a t i o n
• For my writing I chose a font from online and printed it out. I think this is better as my
handwriting isn't very neat or presentable and I want my video to be really clear and I
feel this is the best way to get my point across.

32. p r e – p r o d u c t i o n
What I need to prepare:
• Script
• Screen play
• Conduct interview
• Prepare and find potential music/sound effects
• Begin production diary
• Double check all equipment bookings
arrangements
• Create final drawings ready to be animated.

33. S c r i p t
‘Ahh York, such a beautiful city, full of history and home to the famous minster…-’
[interrupted by music and extinction rebellion logo]
*as footage is shown*
‘our planet is dying, and no one is doing anything about it. Now we have to’
‘young people all over the world have begun taking a stand to the current climate crisis we are facing. But why is it the young peoples responsibility? What can they do?’
‘well, it all started with a young girl called greta thunberg who ditched school and sat outside of sweedish parliament demanding stronger action against climate change. Since then, her story has gone viral and
others all around the globe have joined her in the ‘school strike for climate’
‘recently greta spoke in parliament calling out the guilty politicians and powerful people for not making efforts to change..’
[greta clip]
‘Since then 100s of students around the world are striking to save our planet, but York is facing a climate crisis of its own, and we aren't happy about it’
[York s4c footage]
‘I spoke to Maisie, a member of yorks youth council who has previously helped organise the yorks youth strike for climate events’
[-interview-]
‘so, how can we help?’
‘there is lots of small changes you can make in your day to day life that if we all do it will make a big impact.
Firstly, go plastic free! We are constantly surrounded by single use plastics many of which can not be recycled! So invest in a reusable alternative! carrier bags, are terrible for the environment
and contribute hugely to the oceans plastic pollution doing severe damage to our marine ecosystems. You will notice at supermarkets, everything from pasta to fruit and veg are covered in unnecessary plastic
packaging but now theres no excuse.
On bishophorpe road theres a shop called the bishy weigh that is completely waste free, you can pick up your ingredients like grains or herbs and spices and take in your own containers like
jars and weigh out what you need. See! No excuses!’
‘now, we hate planes! Planes contribute massively to air pollution and c02 emissions , most people assume that because they didn’t fly off to Spain on holiday this year it doesn’t apply to them but, actually
when you look into it, most of the food you will have in your cupboards at home will be imported from another country. this is the same with anything you buy from the shop or online. You will find many are
manufactured in big factories abroad. So try to reduce your carbon footprint and look into locally sourced goods as an alternative, you might find that these are more affordable too as they haven’t
travelled from the other side of the world! Another positive to this is your supporting local people and businesses and allowing the community to grow!
Many people think that cutting out all animal products is the best way to help our planet but if your swapping some British eggs for peanut butter full of parmoil or eating lots of exotic fruits that cant be grown
in the uk then those things are just as damaging for our planet as a burger!’
But don’t get me wrong eating less meat and cutting down on your animal products is a great way to start, meats and animal products are widely overproduced and are critically damaging to our environment,
we all know veganism is on the rise for many reasons whether that’s religious, ethical, health or environmental, and studies have shown its better for the environment. But you don have to go vegan, that’s
every individuals choice, but what you can do is try to cut down, choose locally sourced and organic meat and dairy products. These are often more ethical and don’t have the food miles cheaper mass produced
meats do.’
‘as spoken about before, air pollution in York in particular is really worrying. York is a small but busy city with lots of heavily used main road through and around the city centre. These roads often lead to
congestion due to the large volumes of traffic trying to pass through. So not only is there lots of vehicles in the city but they are often sat in traffic with engines running releasing toxic fumes into the air. York
station is a busy area with people coming and going all day every day, it is on the route of most York busses, and has a taxi rank outside which has recently been found to be juts one of the multiple York areas to
of breached air pollution laws by emitting 58.6ug which is over the recommended limit of 40 micrograms per cubic meter (ug) . Every year, York produces 4.04 tonnes of c02 and it was announced York is in a
climate crisis but since then the local people have seen very little if any change from the council. Groups of young people are now making efforts push York to be a carbon neutral city. How can we help with
yorks air pollution?
Well York is a small city, most things are within cycling distance. One thing we could all do is try our best to not use our cars when we don’t need to, get a bus to reduce traffic congestion, York has a park and
ride service so if you are visiting from somewhere outside of York, you can park up and hop and on a bus, it’s a small and simple change that makes a big difference. But better than that further still!, don't use
any busses or cars at all! ‘if you can walk or cycle! Its better for you, better for the city and better for the planet’
And finally, GET INVOLVED! There is a York youth strike for climate around about once a month in the city centre, why not come and join us?
Lets strike for the climate to save OUR future.
Special thank you to all those that helped me In the making of this video: maisie outheart, oliver nicholson and the bishy weigh for letting us film.
Here are the official social medias for York youth council, maisie and the strike for climate
Thank you for watching
The next strike is the 15th of November at st helens square york.
See you there!’

34. i n t e r v i e w
• What is the youth council? How does it work?
• What links do you have with big decision makers?
• Is climate change something that is discussed a lot at youth parliament
meetings?
• How are the youth council and york city council making changes to
improve the cities carbon footprint? - If not what do you think would be a
good way to do this?
• Do you think the local council invest enough time and money into making
York a greener city.
• How do you organise events like the climate strike?
• Why is climate change important to you?
• How would you advise a young person to get involved with ‘environmental
justice’
(strikes? joining yp? School/col/uni,enviromental clubs)
https://www.youtube.com/watch?v=61sYSBN7kUc
http://www.yorkcentral.info/#1503513185094-
11671617-bc88

35. s o u n d & m u s i c
• Over voice done by me recorded on phone
• Background music -find on YouTube
• Sound effects? Find on youtube or make
myself and record on phone

36. s t o r y b o a r d

37. P R O D U C T I O N
D I A R Y

38. filming interview and bishy weigh
editing what I filmed
• The first day of production I filmed my interview with maisie. I tried to ask as
many broad questions as possible. I wanted to provide myself with as much
footage and information as possible so I had lots of options when editing. I
chose to record in my kitchen at home as it was hard to find time me and my
subject were both free. This meant that the lighting an sound were not the best
quality which is frustrating. I recorded the sound separately on my iphone and
found the quality was much better than the audio on the video. However, when
recording I made the mistake of not considering the complications of pairing up
audio and video perfectly when editing so later on it was very time consuming to
edit and means im more limited with how I edit. im hoping to do some colour
correction to the visuals as the lighting is pore and artificial but I will only
manage this if I have spare time at the end of production.
• my friend helped me film at the bishy weigh, we got some nice shots from inside
and outside the shop but I did have to use the stabilizer tool on some of the
pans as they were done free hand and quickly so they were a bit shaky. I think
we rushed these shots a little and if we took more time they may have been
higher quality. After editing and ordering the shots they came together nicely
and im happy with the result.

39. adding other footage and clips
• I wanted to include lots of footage from interviews and
strikes that I couldn’t get myself so I looked online and
found clips from the bbc I could use in my video and edited
them to fit in with my video.
• My video is now beginning to show some structure, I have a
opening and put together some sections so all I need now
is my animation and over voice. Unfortunately I need to do
my over voice last to make sure it fits in time with what is
shown on the screen and other audio in the video. I plan to
record my over voice on my phone as the quality is good
and I can be more flexible without the stress if booking kit. I
also plan to do the over voice myself as I don’t know
anyone else available or appropriate.

40. preparing props for animation
• Today I found all the recourses I would need to animate and
printed out all the writing and pictures. Originally I wanted to
do my own drawings and writing but I didn’t have the time
and felt it would look neater and more professional this way. I
think I should of prepared this stuff before production as its
time consuming and has held me back on animating.
• I tried to find a font and images that matched the style and
aesthetic I had originally planned and looked for black and
white line drawings so that hopefully it still works with my
video.

41. e v a l u a t i o n
To evaluate:
• Research
• audience
• Planning
• Audio and editing
• animating
• Aesthetic & technical

42. research
• I think overall my research was good and helpful although I could of done a
lot more. I think my subject research was strong and lots of the information I
found contributed a lot to my final product and gave me a better
understanding of the problems I was going to address in my video. I also
thing my primary audience research was thorough and gave me a clear
picture of who my target audience was however I struggled with my
secondary audience research but I felt as myself and my friends are my target
audience I had enough knowledge from my primary research alone. I feel
like my research to existing products really interesting and it opened me up
to lots of new ideas and perspectives. It was helpful for my development and
defiantly contributed to my final product. After doing this research I found
clips on YouTube going over basic animation planning techniques and styles
so I then began a couple of experiments to give me an idea of time
management, style and if it would work for my video and I feel after my
experiments I felt positive as stop animation is a new area for me to learning
how to use the app to record was really helpful in developing key technical
skills and preparing me for production.
• If I had more time I would of liked to do more in depth research so I was
better prepared for production. I would of liked to research more into
animating processes as this would of helped with my time management and
planning later down the line.

43. audience
• I think when I look at my target demographic and the sort of visual content the are
interested in, I hit the nail on the head. I think the style was similar to other videos
seen on YouTube channels like vice and buzz feed which are really popular in teenagers
and young adults who were my target age bracket.
• I think my video was informative but fun too. I think the interview was too long and
people will of lost interest which is a shame but I didn’t leave myself enough time to
edit it down properly. despite this, I think my use of mixed media was appealing to my
target demographic and I also think my use of the news clips was engaging and
relevant. I think the strong themes in my video were really appealing with my audience
too. Bing such a popular topic of discussion online and in politics it really is boiling
young people blood and getting them more interested in politics and science which I
think is really important which is why I chose to include my friends interview as it was
offering young people in york who want to be more politically active a platform to
express their views and make a change.

44. planning
• I think my planning was really thorough and I stuck to it all until
production where it all went downhill. My time management during
production was not good at all, tings took longer than expected and I was
off college a lot over the course of this unit which I think definitely had an
impact on project. I think my planning was good and detailed. It gave me a
good structure and if I had more time I would of stuck to my schedule
better and followed the original plan which I think would of made a better
video. Unfortunately I had to stray from what I had planned and adapt to
my lack of time by cutting lots of what I had written in my preproduction
but the general themes and ideas are all the same.
• I think if I did this again I would do my planning in the same way but
maybe be less ambitious and try and keep it a bit more simple as I gave
myself lots to do and even if I had managed my time better I think I would
of struggled.

45. Audio & editing
• So i was really pleased with my script but unfortunately when I recorded it the audio quality wasn’t
amazing. This was because I recorded on a audio recorder but moved it around in each recording so
the volume was really inconsistent. As well a s this I only had time to do one or two takes of each bit so
there was some hesitation and stumbling over words which didn't sound good o the over voice. Once I
got it all into premier, I cut it all down and tried to piece each bit together as best as I could but there
was no fixing the volume, the quality wasn’t great but it was passable. Then as I was editing I found
that a lot of the over voice didn’t fit within the animation sequence which was really annoying. So after
cutting bits out I decided that the over voice just wasn’t working, so I scrapped it. I wanted to avoid this
but I just didn’t have the time to re-record it and it looked okay without the additional narration
anyway because of how I laid out the questions in a visual format.
• Because the audio was gone, it meant that some of the animations could be cut down which looked far
better. When I had made the animations I tried to create them as long as possible to I could fit in more
information. This meant that they were drawn out too long, repetitive an slow. Once cut down they
seemed more relevant and aesthetically pleasing because I only kept the good bits. The video quality
as a whole then was much higher. I was also weary of the length of my video due to the interview so it
was good to shave of some more of the time.
• Without the narration the opening of my video didn’t really make much sense and was a bit too
dramatic so with help from ollie we cut it and he helped me create a new opening sequence using
news footage similar to my original stuff. This looks far better and sets the tone for the video better.
• I'm disanointed the audio was cut as I think the original idea would of come together really well if I had
given it the time and effort it required but my time management was really poor and everything was
left till the last minute so my final product doesn’t reflect my pre-production planning as much as I
would of liked.

46. animating
Animation took longer than I had anticipated and took big chunk
of my time which was not ideal as I was already behind. I think
time management was my biggest downfall of this project. First of
all i had to set up, I used a ‘’ and attached a phone clamp to it.
Next I had to position my camera on the clamp at the correct
height and angle to film. I wanted it to appear flat so I tried to get
a birds eye view but struggled with getting my lighting in the right
place and evenly across my background. We tried different lights
and lots of different angles until eventually we found one that
looked alright. As the light had to be to one side of my phone it
meant the lighting was always brighter on one side. To try and
help spread the light, we used clean whiteboards to help bounce
the light across the space. Once I was happy with the set up, I
began filming.
The animation overall went well and I was happy with the
outcome. I think It would have been nicer to have the pictures
and writing had drawn but I didn’t give myself enough time to
find someone who was artistic to do me some nice deigns. I could
of done it myself but I think the printed images look better than if
I had done it myself. I think the transitions were quite smooth and
the style was well suited with my video however, if I was to do it
again I wuld plan my animation first ad find someone to do me
some drawings to make it more aesthetically pleasing.

47. Aesthetic & technical
• I think that overall my video was pleasing to the eye. I think that my combination of
news footage, interviews and paper cut animations gave it a nice feeling. I really
liked the animation, I think it was a really nice simple way to present the information
so its memorable.
• I think the interview was far too long and repetitive. On the day of filming I was
unprepared and had limited recourses and because the only place I could film was
my kitchen it meant that the audio was really echoey and the lighting was really
poor. The shape of the room meant it was really hard to find a good way to position
my friend where there was a relatively plain background. We also filmed in the
evening so there was no natural light leaving us only with dingy artificial lights which
gave the footage a nasty tinge. I'm not good with my technical skills when it comes
to the cameras so I couldn't’t do much at the time but Ollie did his best to colour
correct it but unfortunately the whole interview still looked boring and not
aesthetically pleasing at all.

48. improvements
My first draft of my final project I really wasn’t happy with, but due to personal
circumstances at the time, the final stages of production were rushed and
put together poorly and I was unable to finish it to a higher quality. Since
then, I have revisited this project and looked back on my evaluation. There is
lots of problems with the interview footage that unfortunately can not be
fixed without re-shooting which cant be done at this time. However, with
the help of my friend, im working to fix some of the mistakes on the original.
I will cut it down to a more suitable length and refine some areas so it runs
more smoothly.
Here is the first draft: https-//youtu.be/xy54bdX#3BACFC
Mistakes:
• Missing Greta Thunberg audio
• No music over animated shots
• Interview too long
• Interview questions in wrong place (didn’t match with answer)
• Irrelevant footage
• Animations not correctly adapted to go without over voice
(wrong speed, too long, no music)

49. improvements
One of the biggest issues was the missing audio. I think one of the tracks must have been
muted when I exported it and I didn’t realise until now. We just found the same great clip
and replaced the video hat was already there. Next we looked at the music, we had some
in he beginning but then it stopped at the interview leaving these awkward silences during
the animations and it just didn’t flow I wanted to have the music in the background
throughout the whole video so it ran more smoothly and was more relaxing to watch.
Next I watched through the interview and cut out the irrelevant questions and corrected
the question-answer mish mash. This definitely helped shorten the video and make it a bit
mire focused and less boring! After this, I went on to the animation. The animation was
scruffily put together when editing so that needed correcting.
As well as this, the
animation clips were
designed to be as long as
possible to give me enough
time to do the over voice.
This meant the frame rate
was too slow and there
was additional sequences
that I didn’t need. I cut all
these down and sped them
up so the animation was
much smoother and overall
better with the music too.

50. Graphic Equalizer
• This lets you adjust certain frequencies of
sound
• I used it here to add a bass lift to the
speaking as it was a bit thin and very tinny
Studio Reverb
• It adds reverb but instead of it being basic it
lets me change characteristics such as room
size, decay, reflections and with etc.
• I used it to add some shape to the sound,
this meant it filled the space and
sounded less like it was recorded on a
phone in an echoey room
I nested the interview sound to allow me
to add the effects across it all as when we
cut bits out it left the audio chopped to
shit. This would have been a problem as it
meant I would have to go through each cut
bit and individually change the effects on
each. Nesting it makes it all done in one

51. • In the original cut I left Greta's speech muted and as I didn’t have the original file I just overlaid
the same clips with the same audio on top. I added a Gaussian Blur to create the background
effect and created a black border to make it sit better in the frame.

52. Final product!
Final evaluation:
• Honestly, im still not overly impressed with my video, I feel like the interview really let it
down but there was no way for me to reshoot it. However, I felt like it was edited
together really well with the help from Oliver. After all the initial problems had been
fixed I think I flows much better. I like the music and I think the beginning sequence is
fab, it’s a shame the rest of the video didn’t keep up the same momentum.
• I think overall my animation was good although it would have been nicer to focus more
on the design and aesthetics of those shots. I think it would have been much nicer in
colour but the black and white looked good as it was consistent and all the same style.
As a fist shot at animating I was pleased with the outcome, it was fun to experiment but
I wish I had put more time aside for it.
• I know I didn’t stick to my original plan and I had to adapt it to fit round a lot of different
problems during this project and I think I did well.
https-//youtu.be/DNhjjqX#3C3649

53. B i b l i o g r a p h y
- https://www.yorkpress.co.uk/news/16397793.revealed-15-york-locations-breaching-air-pollution-
guidelines/
- For information on air pollution in York 22/9/2019 (slide 8)
- https://aqicn.org/city/united-kingdom/york-fishergate/
- https://www.conservation.org/stories/11-climate-change-facts-you-need-to-knowLive air quality
forecast in York 22/9/2019 15:21 (slide 8)
https://www.theguardian.com/environment/2019/jun/28/generation-greta-
young-climate-activists-around-world
-the guardian- 3/10/2019
https://www.yorkpress.co.uk/news/17714475.free-aluminium-water-bottles-at-
morrisons-in-york-on-national-refill-day/
York press- 3/10/2019
https://infrastructurenews.co.za/2018/07/26/five-everyday-waste-
items-that-take-the-longest-to-decompose/
https://www.bbc.co.uk
https://www.yorkmix.com/york-air-pollution-is-a-killer-its-
time-for-a-clean-up/
book: ‘no one is too small to make a difference- Greta Thunberg’ by Allen Lane