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No Stone Unturned: Marketing in a Complex, Twitterific World

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Holly Hickman, Up Tempo Marketing
Holly Hickman, Up Tempo Marketing

Workshop for the Phoenix Arts & Business Council, Nov. 12, 2009

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No Stone Unturned: Marketing in a Complex, Twitterific World Holly Hickman Up Tempo Marketing www.uptempomarketing.com [email_address] Twitter: @hollychickman Download at www.slideshare.net/hollychickman
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About Me ,[object Object],[object Object],[object Object]
Web Site Story: An Internet Musical http://www.youtube.com/watch?v=FtPb8g8Jl6I
Turning Over Stones: Discussion #1 Why does your organization want to engage in social media? What is your social media mission? What do you hope to achieve?
Catch the Cluetrain ,[object Object],[object Object],[object Object]
Catch the Cluetrain (continued) ,[object Object],[object Object],[object Object]
Seth Godin’s Tribes ,[object Object],[object Object],[object Object]
Seth Godin’s Tribes (continued) ,[object Object],[object Object],[object Object]
Brand Movements ,[object Object],[object Object],[object Object]
Branding ,[object Object],[object Object],[object Object],[object Object]
Branding (continued) ,[object Object],[object Object],[object Object],[object Object]
Like-Minded Community ,[object Object],[object Object],[object Object],[object Object],From What’s Next in Media? By Neil Perkin
Like-Minded Community (continued) ,[object Object]
Customer Evangelism ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Turning Over Stones: Discussion #2 What do the members of your tribe care deeply about? What issues/concerns/beliefs bring your like-minded community members together?
Circle of Stones
Social Media Blogs Facebook Twitter YouTube Other
What is social media? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Communications Media vs. Social Media ~What’s Next in Media? by Neil Perkin
Social Media Steps ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media Tips ,[object Object],[object Object],[object Object]
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Online Communities ,[object Object],[object Object]
 
We Are Media Project ,[object Object],[object Object]
American Red Cross Social Media Strategy ,[object Object],[object Object],[object Object]
Turning Over Stones: Discussion #3 ,[object Object],[object Object]
Social Media for the Arts
Engaging Audiences ,[object Object],[object Object],[object Object]
Engaging Audiences (continued) ,[object Object],[object Object],[object Object]
Twitter for the Arts ,[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media & Music ,[object Object],[object Object]
Social Media & Music (continued) ,[object Object],[object Object]
Social Network Advertising ,[object Object],[object Object],[object Object]
Fun with Social Media ,[object Object],[object Object],[object Object]
Add Real Value ,[object Object],[object Object]
Get Others Involved ,[object Object],[object Object],[object Object]
Direct Mail
Drip Marketing ,[object Object]
The Churn Report ,[object Object],[object Object],[object Object]
The Churn Report (continued) ,[object Object],[object Object],[object Object],[object Object]
The Churn Report (continued) ,[object Object],[object Object],[object Object]
The Churn Report (continued) ,[object Object]
Shared Databases aka “community cooperative database initiatives” ,[object Object],[object Object],[object Object]
Turning Over Stones: Discussion #4 ,[object Object],[object Object]
Web/ E-mail Campaigns
Seth Godin’s Web Site Questions ,[object Object],[object Object],[object Object],[object Object],[object Object]
Web Site Tips ,[object Object],[object Object],[object Object]
Web Site Tips (continued) ,[object Object],[object Object],[object Object],[object Object]
Give (Some) Control to Others ,[object Object],[object Object]
Power of Email ,[object Object],[object Object]
Online Fundraising
Online Fundraising ,[object Object],[object Object],[object Object]
Online Fundraising (continued) ,[object Object],[object Object],[object Object],[object Object],[object Object]
Online Fundraising (continued) ,[object Object],[object Object],[object Object],[object Object]
Online Giving Trends ,[object Object],[object Object],[object Object]
Online Giving Trends (continued) ,[object Object],[object Object],[object Object]
Print/ e-brochures
Brochures ,[object Object],[object Object],[object Object],[object Object]
6 Guidelines for Messages ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Turning Over Stones: Discussion #5 ,[object Object]
Videos/ Podcasts/ Mobile/ Live Streaming
San Francisco Opera ,[object Object],[object Object],[object Object]
Videos Going Viral – Awareness Test http://www.youtube.com/watch?v=oSQJP40PcGI
Mayo Clinic ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Videos Going Viral- Mayo Clinic http://www.youtube.com/watch?v=RI-l0tK8Ok0
iPhone Apps ,[object Object]
iPhone Apps (continued) ,[object Object],[object Object],[object Object]
Museum iPhone apps ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Turning Over Stones: Discussion #6 ,[object Object],[object Object]
Public Relations
[object Object],[object Object],PR and Blogs
Online PR ,[object Object],[object Object],[object Object]
TV/ Radio
Town Hall Meeting on TV ,[object Object],[object Object],[object Object],[object Object]
Social Media and Radio ,[object Object],[object Object]
Bringing it Together
Evaluating Loyalty ,[object Object],[object Object],[object Object]
Turning Over Stones: Discussion #7 ,[object Object]
Importance of Integration ,[object Object]
A Holistic Look at Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object]
Turning Over Stones: Discussion #8 ,[object Object],[object Object]
Supporting Material
Social Media Tools ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
A Look at Tweetdeck
Googlicious ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Google Grants ,[object Object]
Google Wave ,[object Object],[object Object],[object Object]
Facebook Widgets ,[object Object],[object Object],[object Object],[object Object],[object Object]
Causes.com ,[object Object],[object Object],[object Object],[object Object]
Ways to Save $ ,[object Object],[object Object],[object Object],[object Object]
Recommended Reads ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Appendix: Web Sites ,[object Object],[object Object],[object Object],[object Object],[object Object]
Appendix: Web Sites ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Appendix: Web Sites ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Appendix: Web Sites ,[object Object],[object Object],[object Object],[object Object],[object Object]
Any Questions?

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