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Lead Now:
Release Technophobia
Claim Your Message
Holly Duckworth, CAE, CMP
#wwl14 @hduckworth
CEO Leadership Solutions International
Technophobia
fear or dislike of advanced technology or complex devices and especially
computers

#wwl14 @hduckworth
#wwl14 @hduckworth
PLAY With Technology
Purpose & Policies

#wwl14 @hduckworth
#wwl14 @hduckworth
Build a Strategy

Technology Welcome Center

Post blogs on Linked In

Link new 30+ friends on Facebook
Live tweet 20 times to share excitement
Did NOT - Use Vine For Videos
Live Stream Content

On site conference app
#wwl14 @hduckworth
Policies To Over Come!
Technophobia
•

Why - tools were selected

•

How - tools will be used

•

What the tool will be used

•

Who can post

•

Measurable Goals

•

Reviewed often (every six months)

•

Try one new tool every 6 mo or with a
new project
Policies To Over Come!
Technophobia & Claim Your Message
•

Consistent Content as defined
by the tool

It’s authentic quality content that
build your technology presence
•

Flexible

•

Let go of tools that no longer
help you

•

Be willing to add new tools
#wwl14 @hduckworth
Leverage

#wwl14 @hduckworth
#wwl14 @hduckworth
Authenticity

#wwl14 @hduckworth
YES!

#wwl14 @hduckworth
Magic At Magic Kingdom
•

Beta Test First

•

Wearable Technology

•

Multipurpose (room key, park
pass, restaurant reservations)

•

Mobile applications

•

Personalized with Name
#wwl14 @hduckworth
PLAY - With Technology
Purpose
Leverage
Authentic
Yes!
#wwl14

#empower @hduckworth
#wwl14 @hduckworth

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