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Telling the
story
Multimedia Journalism
   By Holly Edgell
    October 2011
What kind of journalist are you?

          You may have a “first love” or affinity for a
           particular platform
              Audio
              Video
              Text
              Photography
              Graphics
Forget that for now!

   Consider yourself a multimedia journalist

   Assess your strengths and weaknesses.
         Technology?
         Visual approaches?
         Writing?
         Interviewing?
         Data?
         Research?
What’s the story?

   People

   Place

   Process

   Trends and data
VIDEO

   Good for:
       Action
       Characters
           Example: Duck in a truck
       Crime
       Kids
       Animals
       Comedy
       Drama
       Food
       How-to
Video

How to tell a “concept” story:

Example: Economy in a box

What are some kinds of stories that may not
 be suited to Video?
Video

A few tips:

•   Avoid TELLING when you can SHOW
    •   WRITE to your video

•   Use sound bites for
    •   Emotion
    •   Insight
    •   Expertise

NOT: data, abstract concepts, information you
 can summarize or paraphrase
Photography

   Photos are the most popular online media
    element.

   Good for
       Emotion
       Central character
       Central places
       Reflection
       Detail
Photography


    NARRATIVE Example: Navigating the City
     without Sight
        Slideshow
    INTENSITY Example: President Obama
     and staff
        Slideshow
    EVENT Example: Palin& Beck event (St.
     Charles, MO Patch)
        Story
        Extra slideshow
Audio

   Good for:
       Human voice
       “Taking you there”
       Creating a mood
       Reflection
Audio

   Evocative stories
       EXAMPLE: Why is BART so noisy?
       EXAMPLE: Inside Haiti

   Stand alone audio
       EXAMPLE: Michael Jackson 911 call
EXTRAS: Maps

   Makes data and trends real

   Provide context

   Examples:
       Wichita Unsolved Murders
       Stink map
EXTRAS: Timelines

   Great for trends, historical context, narrative
       Example: 1969 (New York Times)
       Example: Inventing the Wheel
Tools

   Timelines
       Create your own: TimelineSetter
       Create your own: Dipity
       Create your own: Simile

   Maps
       embed a MapQuest Map
       embed a Google Map
EXTRAS:

   POLLS
       Example: PollDaddy

   LINK (or embed) like crazy!
       Videos
           Example: Mac vs. PC
       Related articles
       Resources

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Telling the Story

  • 1. Telling the story Multimedia Journalism By Holly Edgell October 2011
  • 2. What kind of journalist are you?  You may have a “first love” or affinity for a particular platform  Audio  Video  Text  Photography  Graphics
  • 3. Forget that for now!  Consider yourself a multimedia journalist  Assess your strengths and weaknesses.  Technology?  Visual approaches?  Writing?  Interviewing?  Data?  Research?
  • 4. What’s the story?  People  Place  Process  Trends and data
  • 5. VIDEO  Good for:  Action  Characters  Example: Duck in a truck  Crime  Kids  Animals  Comedy  Drama  Food  How-to
  • 6. Video How to tell a “concept” story: Example: Economy in a box What are some kinds of stories that may not be suited to Video?
  • 7. Video A few tips: • Avoid TELLING when you can SHOW • WRITE to your video • Use sound bites for • Emotion • Insight • Expertise NOT: data, abstract concepts, information you can summarize or paraphrase
  • 8. Photography  Photos are the most popular online media element.  Good for  Emotion  Central character  Central places  Reflection  Detail
  • 9. Photography  NARRATIVE Example: Navigating the City without Sight  Slideshow  INTENSITY Example: President Obama and staff  Slideshow  EVENT Example: Palin& Beck event (St. Charles, MO Patch)  Story  Extra slideshow
  • 10. Audio  Good for:  Human voice  “Taking you there”  Creating a mood  Reflection
  • 11. Audio  Evocative stories  EXAMPLE: Why is BART so noisy?  EXAMPLE: Inside Haiti  Stand alone audio  EXAMPLE: Michael Jackson 911 call
  • 12. EXTRAS: Maps  Makes data and trends real  Provide context  Examples:  Wichita Unsolved Murders  Stink map
  • 13. EXTRAS: Timelines  Great for trends, historical context, narrative  Example: 1969 (New York Times)  Example: Inventing the Wheel
  • 14. Tools  Timelines  Create your own: TimelineSetter  Create your own: Dipity  Create your own: Simile  Maps  embed a MapQuest Map  embed a Google Map
  • 15. EXTRAS:  POLLS  Example: PollDaddy  LINK (or embed) like crazy!  Videos  Example: Mac vs. PC  Related articles  Resources