Expand Socially offered this training at the RoundTable group in Cincinnati to job seekers in August 2011.

1. Using your Network & Social Media
to land your next job!
Holly Solomon
Expand Socially, LLC
(614)440-7988
holly@expandsocially.com
www.expandsocially.com
Twitter: @expandsocially
http://www.linkedin.com/in/hollysolomon

2. About Me!
• Worked in the recruiting industry for 12+ years (with
over 10 in the IT space)!
• Work with various companies in brand marketing
and talent management
• Work with candidates to help them be successful in
their job search.
• Expand Socially, LLC offers candidates looking for a
job a variety of services to include:
– Setting you up to brand yourself
– Resume writing or rewriting
– Interview and career coaching
– Social Media exposure

3. Today’s Agenda
- Knowing your advocates; Use your network to
get your next job
- Using online tools to market yourself (Linkedin,
Facebook, Twitter.)
- Searching for opportunities using Linkedin
- Managing where you have applied and turning
it into an interview

4. Knowing your advocates; Use your
network to get your next job
• Who do you know? Who knows you?
• Who do you know that knows you?
• Network/advocate with 10 people
• In your network - Now what?
– Direct approach
– Casual approach
– Accept all advice and invitations
– How can you help them?
• Networking outside of your network
– Community events
– Build your network

5. Using online tools to market yourself
Linkedin.com
– 100 million users and 44 million users in the U.S
– Most users are working for companies with over 1,000
employees
– Used by 69 percent of the Fortune 100 companies
Pros to using linkedin:
– Easy to research and message
– Search features helps you discover things about your
connections
– Lets you stay connected to people professionally and
follow what they are doing and who they are
connected to
– Recruiters/Companies use this tool to find candidates

6. Using online tools to market yourself
Linkedin.com - Continued
Things to do in linkedin:
– Photo / email address
– Privacy settings / Group settings
– Keywords
– Endorsements
– Linkedin tools for your contacts
– See who is checking out your profile
– Group member- messages
– People you may know section

7. Searching for opportunities using
Linkedin
• Status update
• Get recommended
• Do your homework on your industry
• Target companies and introduce yourself
• Use your network in your targeted companies
• Call into companies with the right contacts
• Find a recruiter at those target companies
• Join groups to network ; Join groups of people you
want to follow
• Don’t use the tool just when you are looking- build
now, later and always update!

8. Linkedin.com - Continued

9. Using online tools to market yourself
Facebook.com
• 94,748,820 users use facebook in the US
• More than 30 billion pieces of content are shared each day
• 200 million people access Facebook via a mobile device each day
• Average user spends an average of 15 hours and 33 minutes on
Facebook per month
• Pros to using Facebook to network:
• Average user has 130 friends and adds 8 new ones a month
• Average user sends 8 friend requests a month
• Employers/Recruiters use facebook to get pieces of
information about you to separate you from the other
candidates (Photo, connections, what are you talking
about?, etc.)
• Job seekers can see what their friends do and leverage that
information more than they have already.

10. Using online tools to market yourself
Facebook.com- Continued
What to consider when using facebook:
• Clean profile
• Update your profile
• Post industry related news
• Tell your network you are seeking a position without
sounding desperate
• Use your network to send private messages to
targets
• Show people you are working hard to find your next
position
• Only connect to people you have met; Do not accept
or invite people who you do not know
• Download your personal contact list into the linkedin
tool to connect to people with profiles

11. Using online tools to market yourself
Twitter
Reasons you should use Twitter:
– Learn new things; Get new ideas
– Meet new people
– Build a better brand
– Follow your community and see where
others are going to network
– Speak about your passion to draw others to
know you more

12. Managing where you have applied and
turning it into an interview
• When applying make sure:
– Prove you have the right experience in the resume
submitted
– Do your research on the company and/or the manager
• Track positions you apply to
• Never allow someone to submit you somewhere
without knowing where
• Use your network to get your resume seen
• Offer references before being asked

13. Application Tracking Template

14. Interviewing 101
– Wear a suit ; Don’t ask if it’s okay to dress down
– Bring questions to the table
– If you don’t have experience, talk about what you do have and
how it relates
– Be on time
– Do your research on who is interviewing you
– Get their cards and/or email addresses for thank you notes later
– Build a rapport with interviewer quickly
– Be prepared for behavioral questions and give examples that’s
relevant if needed
– Don’t be afraid to make sure you understand what they are
looking for in their question before you answer
– Ask each person how you did / next steps

15. Other Ideas/Sites
• www.ZoomInfo.com Zoom Information Inc. provides the most comprehensive
source of information on people. Use this site to find all published info on a
person.
• Are you checking Craigslist for opportunities? Companies who do not pay fees to
post may put an ad out there. You can also see what companies are looking for an
intern to fill your unemployed time with usable experience to add to your resume.
• http://www.meetup.com/ - join groups in your community and industry to attend
and network
• Indeed.com is a good site that pulls most postings out there cumulatively

16. Community IT Groups
• CincySPUG Cincinnati SharePoint Users Group: www.cincinnatiSPUG.org
• CincyTech: http://www.cincytechventures.com
• Cincinnati Programmers Guild: www.cincypg.org
• APLN Agile Project Leadership Network - Cincinnati Chapter: www.agilecincinnati.org
• CincySQL Cincinnati SQL Server Users Group: www.cincysql.org
• CincyFlex Cincinnati (Adobe) Flex Users Group: http://www.cincyflex.org
• CinARC Cincinnati Software Architects Users Group: www.cinnug.org
• CINNUG Cincinnati .NET Users Group: www.cinnug.org
• Software Testers of Cincinnati: Join their LinkedIn group
• CINJUG Cincinnati JAVA Users Group: www.cinjug.org
• Cincinnati Networking Professionals' Association (CiNPA): www.cinpa.org
• Dayton .NET Developers Group (DDNDevGroup): www.daytondevgroup.net
• IIBA and the Cincinnati Chapter: http://cincinnati.theiiba.org/
• Cincinnati SPIN - Software Process Improvement Network, Cincinnati chapter:
www.cincinnatispin.com
• The Circuit: www.thecircuit.net
• Project Management Institute Southwest Ohio Chapter : www.pmi-swohio-chapter.org
• Technology First: http://technologyfirst.org/

17. Community IT Groups- Continued
• CLUG - Cincinnati GNU/Linux Users Group: http://clug.org/
• DMA - Dayton Microcomputer Association: www.dma.org
• DAYSPUG - Dayton SharePoint User Group: www.dayspug.org
• Cincinnati Linux Group: http://www.clug.org/
• Cincinnati Oracle Group: http://www.gcoug.org/
• Cincinnati’s ISSA Chappter: http://issa-cincy.org/
• ISACA Chapter: http://www.isaca-cincinnati.org/
• XP/Agile Cincinnati: http://xpcincinnati.org/
• Society for Technical Communication: http://www.swo-btlines.com/swostc/
• Cincinnati’s Six Sigma Group: http://www.isssc3.com/cincinnati_six_sigma_user_group.asp
• Tech Life Cincinnati: http://www.meetup.com/TechLife-Cincinnati/
• Tech Jobs in IT: http://www.tech-centric.net/OH-tech-jobs/All-jobs-in-Cincinnati-OH/
• Ignite Cincinnati: http://www.ignitecincinnati.net/
• Ohio Information Security Forum: http://www.ohioinfosec.org/
• Generation Dayton: http://www.generationdayton.org

18. Thank you!
Holly Solomon
(614) 440-7988 cell
• Connect with me on linkedin!
• Call me if you want to talk further about how I
could help you!