1. PERFORMANCE WEBCASTING SOLUTION
MediaLauncher®
Product Overview
MediaPlatform MediaLauncher® is the industry’s most feature-complete,
scalable and highly reliable webcast publishing platform, enabling you to
easily produce webcasts with presenters in one or multiple locations and
reach audiences in excess of tens of thousands live concurrent viewers.
Proven at enterprises such as Dow Chemical, NEC, and Oracle,
MediaLauncher enables you to produce, broadly distribute and monitor
deeply interactive live and on-demand webcasts. MediaLauncher
delivers a simple and cost-effective solution for connecting with key
audiences, improving the productivity of your media efforts and in-
creasing your organization’s return on its investment in rich media.
Common applications include executive presentations, product
demonstration, customer facing presentations, and training for
employees, channel partners and customers.
Built for Teamwork…
MediaLauncher is designed to enable teams of people to work together easily in the
process of designing, building, and running live and on-demand webcasts. From asset
management to project management, MediaLauncher provides wizard-driven sharing
features and role-based access that allow teams to use a simple, secure webcasting
process.
…With Creation, Scheduling, Measurement, and Asset Management in One
Comprehensive Product
MediaLauncher provides a single, centralized browser-based interface for completing
each step in the webcasting process. Invitations to webcast events can be sent
automatically within MediaLauncher and integrated with Microsoft Outlook®. LDAP
integration is available for easy login. MediaLauncher manages the whole process and
thus optimizes typical workfl ows and controls IT investments.
Complete Feature Set Simplifies Webcasting While Setting Up for Growth
MediaLauncher lets you start your webcasting program with the basic features, such as
auto synching with PowerPoint® slides, polling, and Q&A. Over time, power users take
advantage of advanced features like live screen demoing, multiple simultaneous
webcasts, multiple live remote presenters and multiple administrators during a live
event, and customized templates for different groups of webcasts. Webcasts can be
viewed in different formats including Windows Media®, Real Media®, Quicktime®,
MPEG formats and Flash (live and on-demand).
Unrivaled Customization
The Titan Template Editor™ module is a powerful tool that enables you to develop
customized webcasting interfaces that add a unique look and feel to any webcast event,
live or on-demand, and align with your branding standards. You can create reusable
templates for all aspects of a webcast’s user experience, including the event lobby,
login, registration, the webcast itself, and post-event surveys. Templates can
incorporate numerous functional elements, including images, buttons, rollovers,
PowerPoint®, Table of Contents, Flash®, video, polls, whiteboards and forms.
MediaLauncher Benefits
 Ensures high reliability of
live webcasts with
complete redundancy and
no single point of failure
in system architecture
 Provides insight into
attendee usage and
behavior
through comprehensive
reporting features
 Allows deployment
flexibility
through the choice of
on-site installation or
Software-as-a-Service
(SaaS) while securely
managing content
 Easily and securely scales
from 100s to 100,000+
live viewers, multiple
simultaneous live events,
and multiple remote
presenters
 Enhances your brand
image through
easy-to-use customization
features and templates
that give you complete
control over the
appearance of your
webcast
 Drives adoption of
webcasting across your
enterprise, making video a
strategic, essential tool for
customer, partner,
employee and investor
communications

2. Sample Geographic
Participation Report
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In-Depth Reporting and Automatic Certification
MediaLauncher provides detailed reports about the audience, ranging from the basic “who
watched and what, for how long” and geographic maps of audience members, to viewer
profiles showing technical profiles and opinions from polling and Q&A. Reports let you
determine the ROI for a webcast. Reports are completely customizable and exportable to
Microsoft Excel®, HTML, and XML. MediaLauncher’s testing functionality automatically
is¬sues certificates to those members that achieved a score above an
administrator-defined threshold.
Security and Role-Based Permissions
MediaLauncher is a highly secure webcasting environment, both in the SaaS and on-site
deployment configurations. The system provides different levels of security to align with
your organization’s security standards and needs. System content, which can be
maintained either behind the firewall or on 3rd party Content Distribution Networks
(CDNs), can be protected by password restricted viewing or IP restrictions with support
from a 3rd party CDN. Passwords and role-based permissions manage access to system
levels, control panels and reports. MediaLauncher’s role-based access gives custom views
for multiple user types, further controlling the publication process. A specific webcast can
be distributed to a controlled list of users or to everyone in the company.
Designed for Enterprise-Wide Deployment, Scalability, and Redundancy
MediaLauncher is suited for stand-alone as well as large scale webcasting operations. The
architecture supports multiple simultaneous live webcasts. Multiple administrators can
operate simultaneously one or more webcasts. Authors can access the system from
anywhere. MediaLauncher architecture can be set up to avoid single points of failure,
providing uninterrupted service with 100% redundancy, giving the system an extremely
high rate of availability and reliability. MediaLauncher also includes a complete asset
management system with sharing and processing abilities. Files added to the system can
automatically be analyzed for metadata to enhance their searchability and usability.
MediaLauncher can be deployed on a standalone basis or as a component of the
MediaPlatform Enter¬prise Video Communications Platform, which includes the
MediaPlatform Studio™ desktop webcasting offering, and the MediaPlatform PrimeTime™
searchable media management and video platform. With MediaLauncher, you can choose
between on-site installation or Software-as-a-Service (Saas).
Most Advanced Technical Architecture
MediaLauncher has been designed for simple integration with other applications using
Web services and the principle of Service-Oriented Architecture (SOA). With SOA,
Media-Platform facilitates the development, expansion and interoperability of webcasting
in your enterprise and helps lay the groundwork for a future proof, non-proprietary,
portable, and scalable webcasting solution. MediaLauncher’s Operating System
independence allows you to host on whatever OS that your IT department prefers to
support. The centrally-managed architecture enables you to monitor and control the usage
of the system. Your IT department gets critical control and protection of the network and
related resources, such as enterprise CDNs, webservers, streaming servers, and so on. The
Web services approach enables programmatic integration of video creation, management
and measure¬ment abilities into most existing corporate systems, such as portals, CRM, or
enterprise content management (ECM) solutions.
Technical Requirements:
Minimum System Requirements
(On-Site Installation)
• Standard rack mount or desktop server
• 3 GHz Pentium 4 processor
• 1 GB RAM (2 GB RAM Recommended)
• 100 GB hard drive space
• Gigabit Ethernet
• Windows Server 2000 SP4 / 2003 or
Red Hat/Fedora Version 3
• Tomcat 5
• Java 2 Platform Standard Edition
(J2SE) v1.4.2
• MYSQL ver 5.0.27 or Microsoft SQL
2000 SP3zxc
Authoring Requirements:
(SaaS or On-Site Installations)
• Screen resolution of at least 1024 x 768
• Windows 2000, XP, Vista
• Internet Explorer 5.5 - 7.0
• Flash 7 or higher (Flash 9 or higher
for encoding Flash Video)
• Windows Media Player 7-10, Real-
Player 8-10 or QuickTime 6.5-7
Viewer Requirements:
• Windows or Mac OS
• Internet Explorer 5-7, Mozilla/Firefox
2., or Safari 3
• Windows Media Player 6.4-10,
RealPlayer™ 8-10, QuickTime 6.5-7,
or Flash 9+
MediaPlatform, Inc.
MediaPlatform, Inc. works with such
global clients as Oracle, Dow
Chemical, IBM and NEC, as well as
webcasting producers in the event
planning, marketing communication
and audio-visual sectors. The
company’s webcasting software
enables high-impact, rich media
presentations for lead generation,
corporate communication, and
training. In addition to powering
highly customized presentations to
large audiences, IVT helps its clients
derive long term value from their
investment in media by allowing
them to archive the content in a
searchable, social-network based
corporate media portal.
www.mediaplatform.com |
www.twitter.com/webcaster
MediaPlatform
8484 Wilshire Blvd Suite 515
Beverly Hills, CA 90211
t. (888) 488-2278 or (310)
909-8410
f. (310) 909-8410
e. info@mediaplatform.com
www.mediaplatform.com