Frustrated over having fans but no conversations, engagement, and action from your customer base? Agonizing over the decision to spend all those prizes and money acquiring fans but can't get them to interact once the sweepstake is over? Discover how 3M Singapore, Qatar Airways, Bugis+, and even local brands skyrocket their social media marketing with purposeful, contagious content. Social Metric, co-founder, Marcus Ho will reveal the curtains behind their consistently share-worthy curation methodology. Because of their focus on measurable social media marketing, they were featured on WSJ, Bloomberg, CNA, and Singapore Marketer in the short span of 2.5 years. As market sophistication changed, it is a pivotal time to share with everyone the new mode of content curation. In this 3.5 hours hands-on exclusive workshop, You will: 1. Get a breakthrough in number of shares in your content 2. Get sudden influx of fans and followers coming to your social equities for FREE 3. Discover the real frustrations and aspirations of your target audience which they would NEVER admit to you 4. Learn specific tactics to spike the volume of conversations on social equities 5. Copy subtle techniques to convert fans to actual customers

1. Title
4 Steps to Create
Contagious Content
on Social Media
Marcus Ho
Director
(Operations)

2. What You Will Be Learning…
• Get a breakthrough in number of sharesin your content
• Sudden influx of fans and followers coming to your social
equities for FREE
• Discover the real frustrations and aspirationsof your target
audience which they would NEVER admit to you
• Specific tactics to spike the volume of conversations on social
equities
• Subtle techniques to convert fans to actual customers
• And a lot more…

3. Who will benefit from this?
• Business owners, entrepreneurs, sales & marketing
professionals, managers who are looking to improve results
• If you're frustrated of slow or no results from your social
equities. Or hit a plateau. Don't know how to achieve a
breakthrough.
• If you've just started with social media and don't have a clear
step-by-step blueprint for creating tangible results. Or you
want to avoid all the pitfalls and wasting time and money on trial
& errors...and still not get the results
• If you're doing well but want more; the next level of success on
social media

4. Is Social Media “Dead”?
Truth: Social media is here to stay.
But the game has CHANGED

5. What works now?
This NO LONGER WORKS anymore!

6. Trend Drivers
Pinterest 9GAG
Instagram 8FACT Mobile
Retro

7. 3
“Yesterday home-runs will
not win today's games”
Babe Ruth
The Game Changer…
As the way users consume
content has changed,
similarly, the way we produce
content has to ADAPT

8. Let’s RIDE on these
trends
Trend Drivers

9. The RIDE Formula

10. Examples…

11. Examples…

12. Examples…

13. The RIDE Formula

14. How to
RESEARCH

15. Research
Advise Warn Amuse
Inspire
Create content based on one of these 10 types of topics
Amaze

16. Unite Trending
News
Engaging
Give
Greeting
Research
Create content based on one of these 10 types of topics

17. 10 Types of Content
• ADVISE: Tips, especially about
problems that everyone encounters;
for example, how to get a job or how
to beat the flu

18. 10 Types of Content
• ADVISE: Tips, especially about
problems that everyone encounters;
for example, how to get a job or how
to beat the flu
• WARN: Warnings about dangers that
could affect anyone

19. 10 Types of Content
• ADVISE: Tips, especially about
problems that everyone encounters;
for example, how to get a job or how
to beat the flu
• WARN: Warnings about dangers that
could affect anyone
• AMUSE: Funny pictures and
quotes, as long as they’re not
offensive to any group- sometimes the
humor isn’t quite as strong or edgy- it
has to appeal to a general audience

20. 10 Types of Content
• INSPIRE: Generic inspirational
content that inspires people

21. • INSPIRE: Generic inspirational
content that inspires people
• AMAZE: Amazing pictures or facts
that are not commonly known or seen
before
10 Types of Content

22. 10 Types of Content
• INSPIRE: Generic inspirational
content that inspires people
• AMAZE: Amazing pictures or facts
that are not commonly known or seen
before
• UNITE: A post that acts as a flag to
carry and a way for your audience to
brag about a particular identity or
passion they have

23. 10 Types of Content
• INSPIRE: Generic inspirational
content that inspires people
• AMAZE: Amazing pictures or facts
that are not commonly known or seen
before
• UNITE: A post that acts as a flag to
carry and a way for your audience to
brag about a particular identity or
passion they have
• TRENDING NEWS: A post about any
recent news item that is relevant to
the brand or to the audience

24. 10 Types of Content
• ENGAGING: A post that solicits a
response from the audience for
purposes of initiating a discussion

25. 10 Types of Content
• ENGAGING: A post that solicits a
response from the audience for
purposes of initiating a discussion
• GIVE: Offers, discounts, deals or
contests that everyone can benefit
from, not just one sub-group of your
friends

26. 10 Types of Content
• ENGAGING: A post that solicits a
response from the audience for
purposes of initiating a discussion
• GIVE: Offers, discounts, deals or
contests that everyone can benefit
from, not just one sub-group of your
friends
• GREETINGS: A post that greets
people for an occasion or day (e.g.
“Happy Mother’s Day!” or “Have a
great weekend!”).

27. The RIDE Formula

28. Indicating
the post

29. Indicating
Text Visual
Q: Are you going to produce a text or visual based content?

30. The RIDE Formula

31. How to
DESIGN
the content

32. Design Templates
Visual Bullet
Points
Design your visual content based on one of these templates
Memes Comparisons
Step-by-step Captions

33. Design Templates
Design your visual content based on one of these templates
Animals Visual Effects Dissecting

34. • Visual Bullet Points: Visualizing
each part or concept with a photo or
image
Design Templates

35. • Memes: Funny caption based on a
photo. Ideas from websites like
memecreator.org
Design Templates
• Visual Bullet Points: Visualizing
each part or concept with a photo or
image

36. • Memes: Funny caption based on a
photo
• Comparisons: Comparing two
opposing attributes in the market
Design Templates
• Visual Bullet Points: Visualizing
each part or concept with a photo or
image

37. • Memes: Funny caption based on a
photo
• Comparisons: Comparing two
opposing attributes in the market
Design Templates
• Visual Bullet Points: Visualizing
each part or concept with a photo or
image

38. • Memes: Funny caption based on a
photo
• Comparisons: Comparing two
opposing attributes in the market
• Step-by-Step: Visualizing each step
to getting what your audiences want
Design Templates
• Visual Bullet Points: Visualizing
each part or concept with a photo or
image

39. • Memes: Funny caption based on a
photo
• Comparisons: Comparing two
opposing attributes in the market
• Step-by-Step: Visualizing each step
to getting what your audiences want
• Captions: Inserting an informational
caption to the photo
Design Templates
• Visual Bullet Points: Visualizing
each part or concept with a photo or
image

40. • Animals: Inserting captions on
amusing animal photos
Design Templates

41. • Animals: Inserting captions on
amusing animal photos
Design Templates
• Visual Effects: Using
processes/software to edit the visual

42. • Animals: Inserting captions on
amusing animal photos
Design Templates
• Visual Effects: Using
processes/software to edit the visual
• Dissecting: Breaking down a photo

43. The RIDE Formula

44. Embedding
the content with social
copywriting

45. Embed with Social Copywriting

46. Embed with Social Copywriting

47. Embed with Social Copywriting

48. Embed with Social Copywriting

49. Embed with Social Copywriting

50. Embed with Social Copywriting

51. Embed with Social Copywriting

52. The RIDE Formula

53. Thank You!
Marcus Ho
E: Marcus.Ho@socialmetric.com
D: 6315 4384 EXT 702
W:www.socialmetric.com
Want to find out how the RIDE Formula can
work for you? Email us Now!