Na osnovu uspeha kampanje Benchmark na Twitter-u, kompanija HTTPool, zvanični predstavnik Twitter-a za naš region, uradila je Case Study, a agencija Homepage i zvanično je preporučena za kreiranje i vođenje promocije na Twitter-u.

1. ADVERTISING ON TWITTER
@benchrs casestudy Serbia
Date: November 2014

2. TWITTER IS...

3. @benchrs
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Petar Gredelj, Benchmark portal founder:
•We wanted to introduce Benchmark to some new users and to show them that
"Daily Dose benchmark" is more than enough for everyone to be absolutely up to
date with the novelties from the world of ICT scene. Instead of reading, favoring
and retweeting foreign content, users can interact with @benchrs now.
•An additional advantage was the celebration of Benchmark anniversary with a
prize survey that we organized on the occasion.“

4. @benchrs ADVERTISING OBJECTIVES ON TWITTER
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CAMPAIGN GOAL | Introduce the most popular Tech website in Serbia to Twitter society
BUDGET | 2000 EUR + Agency fee
TIMELINE | Oct-Nov 2014
• Increase awareness of
Benchmark website to
gain new, relevant
followers and achieve
the large number of
interactions with existing
followers.
ADVERTISING
OBJECTIVES
ADD SCREENSHOT OF
ADVERTISER‘S
TWITTER ACCOUNT

5. TWITTER POSTING PLAN & PROMOTION
5
Always
on
Event
Planned
Unplanned
Everyday
•Screenings by Topics
•Timing the Tweets
Campaign
•Promoting the main focus
•Cards + Tweets
Unpredictable
•Responding to the users
•Supreme discipline on
Twitter
Live
•Engagement during events increase
the relevance

6. PROMOTED ACCOUNTS
6
TARGETING: PRICING:
•Look-a-likes
•Interests
• Location • Avarage Cost per
Follower € 0,36
All Promoted Accounts are clearly
marked with a promoted icon and
can appear on Web (Home, Profile,
Discover, Search) and Mobile
(Discover, Search)
HOW TO SCALE YOUR AUDIENCE?
• Objective – Increase awareness of Benchmark
website to gain new, relevant followers.
• How - @benchrs promoted the account to a
targeted user base. By targeting people similar
to their followers, @benchrs was able to reach
an audience that was likely to be interested in
their content.

7. PROMOTED ACCOUNTS
7
Results
•3 x increase in number of followers
•Total number of new followers – 2986
•Average Cost per Follower € 0,36
•Average eng. rate – 1,3%
•Total number of impressions - 500.669

8. PROMOTED TWEETS
8
INCREASE REACH & ENGAGEMENT
TARGETING: PRICING:
•Interests
•Usernames
•Look-a-likes
• Location • Average Cost per
Engagement
€ 0,08
All Promoted Tweets are clearly
marked with a promoted icon and
can appear on Web (Home, Profile,
Discover, Search) and Mobile
(Discover, Search)
• Objectives – @benchrs wanted to increase
relevant visits to their website so that users could
learn more about a new versions of mobile
phones, tablets, laptops, TV’s and other consumer
electronics...
• How – @benchrs used a combination of interests
and @username targeting for their Promoted
Tweets. In addition to broader interest categories
like Technology and computing, the company
also targeted audiences with similar interests to
their followers.

9. PROMOTED TWEETS
9
Results
•Total number of promoted tweets – 41
•Average Cost per Engagement € 0,08
•ENG rate from 2 to 9%
•The biggest engagement rate was for:
Iphone 6 tweet – ER 9%
Phone testing tweet – ER 6%
Award winning game tweet – ER 5%
•Total number of impressions - 450.382
•Total number of clicks – 13.313

10. Contact us
@DankaTrbojevic
Account Director
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E: danka.trbojevic@httpool.rs
M: +381 63 8300062
T: +381 11 24 22 337
Follow us on Twitter @Httpool_Srbija
Learn more www.httpool.rs