1. Location Based Marketing

2. About WebTel Marketing
WebTel is a Business Development, Marketing, and
Strategic Partnership Consulting Firm, established in
1994 by Paul Baron
• 1994 - Launched CTI software development
company, Page-Tel, grew sales channel to 2,800
dealers. Exited with a sale to a public co. in 1999
• 2003 – 2011. Represented Russian voice/video
SPIRIT Technologies in North America
• 2008 - Launched Hometowntimes, franchise
system and nationwide network of 525 community
advertising and information websites. Exited 2011.
• 2012 – Acquired exclusive license for US and
Russian distribution rights of Media2Go platform

3. About Media2Go
Media2Go founded in 2005, privately held wireless
technology company. HQ is Tel-Aviv, Israel.
Early in 2008, Media2Go identified the mobile
computing revolution, and shifted its focus to advanced
product development. This resulted in the launch of the
Media-Streamer which supports both Wi-Fi and
Bluetooth technologies together, and the Media2Go
Advertising System (MAS), a comprehensive cloud
web-based campaign management system.
The system provides a ‘Proximity’ or Location Based
Marketing (LBM) platform.

4. LBM Value Proposition
Enable clients to engage consumers in relevant ways
via their mobile phones based on their location
regardless of phone type and without an app.
• Traffic
Relevant Mobile
+ + Point of = • Sales
Content Phones Influence • Loyalty
• Data

5. Location Based ‘Proximity’ Marketing
Is Used to Increase
• … Per-consumer spend in the store or venue
• … Sales of higher margin items
• … Brand loyalty & repeat customer visits
• … Engagement with brand or venue
• … Traffic to the store or venue

6. Worldwide Trends
 1.47 Billion cell phones been sold during 2010,
including 458 million smart phones.
 The forecast for 2015 – 4 Billion smart phones with
Internet Wi-Fi connectivity

7. Market Opportunity
• Location-Based Services to
reach $12.7B by 2014
• Mobile proximity-based
advertising in the US will
spring to $6B by 2015
• 70M mobile coupons
worth $2.4B are expected
to be redeemed in 2013
Source: Juniper Research, 2011. Borrell Associates, 2011. Yankee Group, 2011.

8. Location Based Trends
• 80% use phones for shopping and shopping-related
activities
• 67% use smartphones for product research and then
purchase an item in store
• 40% who “opt out” online want to “opt in” while in store
• 34% of users that receive an alert, make a purchase
• 70%-90% of all consumer purchase decisions are made in
store
• 10x’s higher redemption of mobile coupons vs.
traditional
Source: Ipsos OTX, “the Mobile Movement: Understanding Smartphone
Users, April 2011. Comscore, 2011.

9. How LBM Works
**
** WiFi requires network selection, launch browser

10. The Technology
• The Media2Go system is based on a cloud
server, which manages all Media-Streamers,
tracks all type of mobile devices and sends
rich media content via Wi-Fi and BT.
• The Media2Go Advertising System (MAS) a
SaaS web based management UI enabling
remote management of all Media-Streamers
and campaigns, over the cloud.
• At any point in time during a campaign, you
can view statistical data and get a visual
snapshot of the engagement level of users,
per campaign or location.

11. Top 3 Key Rules of Successful
Bluetooth and Wi-Fi LBM Campaigns
1. Choose locations where people are relaxed
(therefore have time to view/download your ad)
2. Support your Proximity campaigns with visual
signage "Turn Bluetooth/Wi-Fi On!"
3. Send out useful content (e.g. discount vouchers,
useful product information, music)

12. System functionality – Wi-Fi

13. System functionality – Bluetooth

14. How to install the Media-Streamer
in the location
Internet Electricity
Plug and Play

15. Locations without standard Internet
connection
** Cellular Modem 3G Electricity
** The cellular modem is provided by M2G – you add a SIM
card from your preferred local mobile data service provider.

16. MAS User Interface for
Campaign and Data Management
• Define Media-Streamer nodes and arrange them in zones for easy management
• Define new campaigns with exact start and end timing
• Upload new content: VIDEO, AUDIO, JPG, Animated GIF, URL, PPT, PDF, DOC, XLS
• Unique number of users who viewed promotional messages over Wi-Fi and over BT.
• Campaign trends over a duration of time, during week, month, per location, zone,
campaign.

17. MAS Report from Azrieli Mall, Tel-Aviv

18. Malls & Retail
In Store Shopping
Media2Go transforms the mall, lifestyle center, and in-store
shopping experience by extending the time consumers spend
in the mall or store, and capturing shoppers’ attention with
promotions, coupons, and in-store specials.
Wi-Fi hotspots can be dynamically branded with advertising
and messages displayed during network sign up. Bluetooth
hotspots can distribute offers and coupons from stores,
restaurants and movie theaters directly to shoppers’ mobile
devices.
Case study: A mid-size shopping mall included a central Wi-Fi
and Bluetooth hotspot. Marked by a large floor sticker at the
center of the mall, it offered shoppers to enable their
Bluetooth phones to receive discount coupons. On a daily
basis, different stores provided discount coupons, which
shoppers received directly to their phone.

19. Coffee Shops & Restaurants
Wi-Fi hotspots
Media2Go enables coffee shops and restaurants to leverage
their Wi-Fi hotspot offering to promote brands, offer coupons,
or call attention to different social/environmental campaigns.
While users login to connect, selected content is delivered. For
multi-location chains, a remote, web-base control panel
enables controlling all hotspots and displaying different
content.
Case study: A large coffee shop located in a financial district had
an up-scale clientele that was an attractive target for a foreign
exchange (forex) trading company. Through a Media2Go Wi-
Fi/Bluetooth hotspot,coffee shop clientswere exposed to a
promotional movie offering an Asus notebook for joining the
Forex company. The same promotional message was delivered
via Bluetooth to users with regular phones

20. Events
Generate Buzz
Whether indoor or outdoor, Media2Go can boost the excitement
and success of any event with Wi-Fi & Bluetooth hotspots that
enhance brands, deliver contextual content, and generate buzz. For
outdoor events, Media2Go offers portable, battery-powered
hotspots that can be carried by brand ambassadors. You can deliver
video, MP3 music, ringtones, or branded applications via Wi-Fi or
Bluetooth to mobile devices in any setting. Media2Go has been
deployed in a range of events such as music festivals, museum
openings, sporting events, fashion shows, business and academic
events.
Case study: A Coca Cola sponsored music village
was covered with Wi-Fi and Bluetooth hotspots.
Teenagers were offered 16 different messages
(video, audio, screen savers) for free download,
which strengthened the Coca Cola brand. Within
the 5-day event, more than 30K users were
exposed to messages, out of a total of 90K users
that were identified.

21. Bars & Nightclubs
Advertising messages
While engaged in leisure activities,
consumers can be targeted with
content such as quizzes or
contests. Engaging consumers with
such content keeps clients a longer
time on the premises, and
strengthens your brand.
Case study: To drive traffic into bars and encourage people to try
its new beer, Coors ran a Bluetooth-based proximity marketing
coupon campaign. Bar visitors were prompted to enable
Bluetooth on their mobile phones to get a Coors-branded quiz for
a chance to win a free Carling beer.

22. Airports
Captivated audience
With travelers spending time waiting for flights, an airport is an
ideal ground for location based marketing campaigns. Using
combined Wi-Fi & Bluetooth hotspots, a range of messages
and promotional content can be delivered directly to
travelers’ mobile devices, within various locations within
the airport. This may include:
• Promotional content related to stores, restaurants, or duty-free
offers
• Travel-related information such as queue time, gates, departures,
arrivals, delays, weather, car parking, public transportation, etc.
Case study: A fast food chain used a Bluetooth-enabled
billboard within an airport to offer passenger’s a discount
coupon to be downloaded to their phones. This generated
traffic to the fast food branch located in a quiet area of the
airport.

23. Contact
Paul Baron
paul@media-2go.net
paul@webtelmarketing.com
Tel: +1 678-571-2254
www.media-2go.net
http://media2go.wordpress.com/