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Case analysis big bazar
1.
2. Lifestyle Retailing
Big Bazar-Hypermarket
Food Bazar-Grocery stores
Value Retailing
Pantaloons-Department store
Central Mall-seamless malls
3. Pantaloons departmental store provided
aspirational yet affordable products
Targeted upper and middle class
Location in high traffic areas such as
entertainment complexes gave it a good
footfall
Central Malls provided integrated place for
customers to shop,eat and celebrate with
broad mix of products and entertainment
zones
4. Located mostly in tier-1 cities for easy access
and thus more appealing to high end
customers
Changes required in this format
Introduce more private labels in central malls
as they have higher margins and lower costs
Market private labels aggressively at par with
branded labels
Move to tier-2 and tier-3 cities as the rental
cost is less
5. Cheapest prices with good quality products and
discounts,freebies etc
Features of modern retailing such as parking,ac
and return privileges along with indianness of
bazars
Improved shopping experience with wide variety
of products and ambience,décor and good
display facilities
Stands good in terms of understanding indian
customers and providing the quint essential
indian feel to shopping by letting them touch and
examine food products before buying
6. Introduce more private labels in different
categories in big bazar for improving the
consistency in stock
As the cost of rental is going up,the big bazar
outlets should have a layout that retains the
feel of bazars but reduce the size
Target more tier-2 and tier-3 cities
Brand the private labels as superior quality at
an unbeatable price
7. There is a shift to giving more importance
given to product prices
Value retailing thus is a more profitable
option
Thus PRIL should consider giving up lifestyle
retailing opportunity due to increasing
competition from bigger brands,increasing
real estate cost and fluctuations in demand
causing mismanaged stocks