3. 1. Keep front page as simple as
possible
Any sort of feeds and counters are
unnecessary.
4. 2. Use large, bold text on title
Help readers focus on what’s
important.
5. 3. At least 400 words on every page
Combining pages that have content
that falls below this number of words.
6. 4. Break up long text blocks
Having a huge wave of text boring your
viewers.
7. 5. Use contrasting colors
One of the most common mistakes is
using graphic backgrounds with
patterns or dark colors; combine this
with equally dark text.
8. 6. Minimize the amount of clicking
visitors must do
You shouldn’t need more than 4 or 5
pages.
9. 7. Graphic shouldn’t overwhelm
content
One small to medium sized graphic
element per page is enough.
10. 8. Only 2 or 3 colors on website
This provides a consistent experience
for the viewer.
11. 9. Choose clean, simple fonts
This improve website’s readability.