Do you have a social business strategy? Do you integrate social media across marketing, PR, communication, customer service, sales, IT, and HR? Did you miss us at dmexco 2014? Hootsuite’s social relationship platform can help you empower your business to integrate, plan and execute social media strategies across your organisation. Our social business experts and thought leaders gave their insights on how to scale social media across your organisation. The team shared successes and best practices which will help you stay ahead of the curve in social business.

1. Hootsuite @
DMEXCO 2014
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Do you have a social business strategy? Do you integrate social media
across marketing, PR, communication, customer service, sales, IT, and HR?
Did you miss us at dmexco 2014? Hootsuite’s social relationship platform
can help you empower your business to integrate, plan and execute social
media strategies across your organisation.
Our social business experts and thought leaders gave their insights on
how to scale social media across your organisation. The team shared
successes and best practices which will help you stay ahead of the curve
in social business.
Social. Scalable. Secure
In line with this year’s dmexco motto “Entering new dimensions”, the
conference featured a broad range of trends and innovations in business.
Hootsuite embraced this theme and attended dmexco to discuss the
challenges and opportunities within the social media landscape; security,
scalability and integration.
‹‹Find out how to identify,
HOOTSUITE @ DMEXCO 2014
manage and mitigate risk by
securing your social media with
Hootsuite on page two
‹‹Find out how Hootsuite
Enterprise helps you integrate
and scale social media across
your organisation on page three
‹‹The Hootsuite ‘App Directory’
ecosystem allows you to connect
over 100 business extensions to
your dashboard. Learn more on
page four
‹‹Our 7 steps to helping you
choose the best possible social
solution on page five

2. “Social media offers businesses huge growth
opportunities, if you can manage the
potential risks!”
Ray Kruck,
Co-Founder, Nexgate
HOOTSUITE @ DMEXCO 2014
Social Media Security
Social Media Risk Management
Social media has introduced a wide array of opportunities for
organisations to engage with customers, employees, and partners.
Marketing, customer service, and a variety of other business functions
are now capitalising on these opportunities, using new tactics and
tools. But with these opportunities come risks: damaged brand
reputation, regulatory violations, privacy issues, intellectual property
compromises, phishing, malware, and more.
To get optimal value from social media efforts, organisations need
to establish controls for the potential downsides of the technology.
Every enterprise must begin by clearly defining it’s social media risk
management strategy.
Be Secure with Hootsuite
There’s a reason why thousands of enterprises trust Hootsuite to
protect their social media assets. Hootsuite’s Security platform
helps your organisation meet regulatory guidelines, reduce the risk of
employee error, and protect against social media threats.
Protect Your Social Investment
The good news is platforms have been created with the specific
purpose of thwarting security threats and helping enterprises protect
their social assets. As brands devote more time and effort to social
media integration, what follows is a natural need to better educate
themselves about the risks associated with using social. Learn more
about social media security with our 5 steps for better social media
security white paper.
Safety Tips
Education
Educating employees about how to use
social media tools ensures they are doing
so securely. Structured social media
training programs exist, such as Hootsuite
University.
Protect Passwords
Single sign-on (SSO) technology is an
effective way to reduce the number of
passwords floating around, and the
associated risks. SSO allows employees
to sign into Hootsuite with the same
username and password from their
corporate email account. In doing
so, the “keys” or passwords to those
accounts remain in hands of one trusted
administrator.
Planning
Be prepared. Hootsuite Managed Services
helps you deploy the right mix of policies,
technologies, and procedures to keep your
brand and data safe.

3. “At 1&1, social media is at the forefront of our
business. Scaling our social media activities
across our organisation delivered immediate
impact on business results.“
Andreas Maurer,
Social Media Chief & Managing Editor,
1&1 Internet
HOOTSUITE @ DMEXCO 2014
Social At Scale
Social media is at a critical point in its evolution as a business driver.
Teams throughout the enterprise are using social media internally and
externally to support their objectives, but most efforts are managed at
the departmental level or below.
If your enterprise has multiple teams using social media, each working
to achieve their own departmental goals using their own set of tools,
it is likely that you have progressed past the initial stage of social
maturity — social advocates — and into the second stage, social teams.
The final stage in becoming a social organisation, where social media is
weaved into the fabric of an organisation, is through a unified strategy
across all departments, enabling all employees to use social media
safely and consistently.
Learn more in our 8 tips for
Social Business white paper
4 Steps to Unifying Your Social Strategy
Foster Collaboration
Bring together key department heads in a group setting
to share ideas, get aligned on a social strategy, and share
across the whole organisation. Not only will this collaboration
strengthen each department’s individual strategy, but it will
also enable a more coordinated workflow and consistent brand
voice.
Centralise Your Social Media Management
In order to optimize workflow, improve collaboration and
ensure brand protection enterprise-wide, deploy one single
social relationship platform. A single platform enables all your
departments to execute social media strategies within a secure
publishing environment, such as tiered permission levels,
content moderation, pre- scheduled posts, as well as message
assignment to the appropriate team or team member for
follow-up.
Develop Guidelines for Social Media Process and
Workflow
Create process documentation for audience engagement`
across the organisation. This documentation will determine
your organisation’s process, policy, and best practices for
conducting social media efforts. This is not just a solution for
improving the social media workflow organisation-wide but
also standardises and enhances your customer experience.
Develop a Consistent Skill Set Across All
Employees
Education on social media fundamentals and use of the
organisation’s social platform are also essential to ensure that
the social skill set is standardised across the organisation. The
company’s social media strategy, standards, and best practices
should be rolled out to all employees in a mandatory social
media boot camp or training session.

4. “We always recommend our clients to integrate
social media in all business relevant activities.
With the Hootsuite ecosystem organizations
of any size can link existing systems - CRM,
marketing automation and customer service.”
Markus Bensch,
Founder, Social Media Institute
HOOTSUITE @ DMEXCO 2014
The Hootsuite Ecosystem
Social media is now a key driver of productivity in every area of
the modern business. As organisations integrate social media in
departments outside of marketing, Twitter and Facebook become part
of a toolkit already overflowing with enduring technologies used for
sales, CRM, and more.
As the world’s most widely used social relationship platform, Hootsuite
recognises the need for social media to work in harmony with existing
technology investments. To meet that need, we’ve fostered a thriving
ecosystem of 100+ app integrations, technology partners, agencies,
and solution partners. This ecosystem helps accelerate your adoption
of social media in order to leverage social relationships across your
organisation. It eliminates the need for an organisation to invest time
and money re-training departments on new technologies to replace
what they’re already using.
To learn more about the HootSuite ecosystem, watch our on-demand
webinar with Kevin Zellmer, Global Director of Business Development
at Hootsuite, and Mark Holder, Director of Platform at Hootsuite. The
webinar also features a guest speaker, Forrester Analyst Nate Elliott,
who will share his views on industry trends.
Empowering Social Business
The Hootsuite ecosystem enables individuals and organisations to
blend social communications into any strategy or program, all from one
personalised interface.
Learn more about the
Hootsuite Ecosystem
To learn more about the Hootsuite
ecosystem, watch our on-demand webinar`
Ecosystem Benefits
Power of Choice
‹‹Meet your unique requirements with
the best technologies available
‹‹Personalise your dashboard by
connecting the tools critical to your
business
Depth of Integration
‹‹Weave social media into every
functional area of your business
‹‹Collaborate with your team more
effectively through interconnected
applications
Expertise For Scale
‹‹Drive organisational effectiveness by
extending integrated workflows across
teams
‹‹Enable social marketing, sales, and
support adoption by engaging with a
vibrant agency and channel partner
community

5. HOOTSUITE @ DMEXCO 2014
The ultimate social relationship platform for your
business
Organisations who are taking advantage of social relationship platforms
and technologies are increasing their revenue, saving time and money,
and becoming more agile as a business.
It takes strategic planning and support to become a social business
that can realise these benefits, and a critical first step is choosing the
right social relationship platform for your organisation. Because the
social enterprise space is constantly in flux (like social media), it can
be somewhat of a daunting task to know which social relationship
platform is right for you and your organisation. From understanding
what your organisation needs to being aware of what your social media
presence is like, there is a lot to consider.
7 steps to help you choose the
best possible solution
Consider the overall goals and objectives
of your enterprise when choosing a social
relationship platform.
Get buy-in from multiple levels in your
organization, from top to bottom. Find out
what people are already using and what
products and services they’re looking to
integrate into the organization.
Partner with all your shareholders
when approaching a social relationship
platform. This includes the IT department
as well as various service departments like
Sales, Marketing, and PR, all of whom will
be included as the end user.
Do market research. Find out what
products are already out there and what
consumers are saying about them.
Provide education and training for these
tools. You can’t expect success with a tool
until you fully understand the industry
at large. Make sure your employees
understand the ins and outs of the
product you are implementing, as well as
an overall understanding of social media.
Have reasonable expectations. Becoming
a successful social business takes time,
especially in the implementation step. As
long as you have listened to the needs of
your organization, your employees will be
excited to use a tool that helps them with
their job.
Consider your existing infrastructure. You
don’t need to reinvent the wheel, but you
can improve on what you already have
established.
Request a custom Hootsuite demo by
visiting enterprise.hootsuite.com