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What the Public Thinks
About Problem Gambling
(and Why It Matters)
Keith Whyte
National Council on Problem
Gambling
Don Feeney
Minnesota Lottery
What do we need to know?
• How does the public perceive addiction?
• Do they stigmatize addiction?
• Do they recognize gambling addiction?
• Do they understand the causes?
• Do they understand the solutions?
• Do they know where to go for help?
• Do they know preventative factors?
• What are they willing to do?
• What messages are credible and appealing?
Data Sources
• Ipsos Reid US Express Omnibus Survey
– + U.S adults
– Internet sample of 1000 US adults
– June 2009, September 2011, June 2012, May 2013, May 2014, May
2015
• Ipsos Reid Survey
– Telephone sample
– 1000 U.S. adults
– June, 2008
DOES THE PUBLIC UNDERSTAND
ADDICTION?
“…Compulsive gambling is an addiction just like
addiction to drugs or alcohol”
72%
13%
15%
0% 20% 40% 60% 80%
Agree
Disagree
Neutral
Source: Ipsos 9/11 survey of 1009 US adults
0% 20% 40% 60% 80% 100%
Frequently talks about gambling
Unexplained absences
Gambles on regular basis
Has financial troubles
Tries to win back losses
Gambles all the time
Neglects family
Lies about gambling
Borrows money
% of U.S. adults
Source: NCPG (2015)
What are the signs of a gambling problem?
2%
12%
15%
21%
36%
9%
0%
5%
10%
15%
20%
25%
30%
35%
40%
1% or less 2%-5% 6%-10% 11%-20% 21%-50% More than
50%
“What percentage of U.S. adults have a
gambling addiction?”
IS ADDICTION STIGMATIZED?
Would you feel ashamed or embarrassed if a family
member had …
18%
18%
12%
13%
4%
3%
26%
27%
27%
26%
11%
5%
0% 10% 20% 30% 40% 50%
Sex addiction
Drug addiction
Gambling addiction
Alcohol addiction
Mental Illness
Used a wheelchair
% of adults answering 5, 6, or 7 on a
1 (not ashamed) to 7 (extremely ashamed) scale
7
5 or 6
Source: NCPG 2015
8%
39%
39%
45%
44%
15%
More likely to develop gambling addiction
55%
34%
29%
28%
45%
34%
12%
Men
Women
High School
Seniors
Poor
Minorities
People like me
Source: 2009 Voices of America Survey
5%
16%
26%
25%
8%
12%
43%
Men
Women
High School
Seniors
Poor
Minorities
People like me
Less likely to develop gambling addiction
Source: 2009 Voices of America Survey
DO THEY UNDERSTAND THE
CAUSES?
Would you say that addiction to gambling is primarily …?
49%
6%
31%
14%
0%
10%
20%
30%
40%
50%
60%
Personal or moral
weakness
Medical problem Both Something else
Source: NCPG 2015
38%
42%
51%
72%
73%
73%
81%
Person's genetics or other medical problem
Traumatic event in someone's life
Moral weakness
Parent or family member who gambles
Being around people who gamble a lot
Not having enough willpower
Having an addictive personality
Percent saying “very likely” or “somewhat likely”
Source: NCPG 2013
How likely is this to cause a gambling addiction?
“Controlling compulsive gambling is mostly
a matter of willpower”
21%
23%
55%
0% 10% 20% 30% 40% 50% 60%
Neutral
Disagree
Agree
Source: NCPG 2012
12%
29%
1%
4%
54%
0% 20% 40% 60%
No one
All 3
Government
Gambling venue
Individual
Source: 6/09 Ipsos Voice of Amercia Survey
Who is to blame when someone develops a
gambling addiction?
34%
53%
0% 10% 20% 30% 40% 50% 60%
The government should do more to
help people with gambling addiction
The gambling industry should do more
to help people with gambling addiction
Percent agreeing
Source: NCPG 2015
DO THEY UNDERSTAND THE SOLUTIONS?
How successful is this as a solution to a
gambling addiction?
32%
43%
44%
46%
55%
68%
75%
79%
79%
81%
Medication
Talking to a financial counselor
Education about gambling, such as odds and…
Counseling with a religious leader
Limiting their access to money
Abstinence from gambling
Treatment by a trained professional
Support from family
Counseling with someone in recovery
Participation in Gambler's Anonymous
Percent saying “very successful” or “somewhat successful”
Source: Ipsos US Express Omnibus, May 2013
“…The majority of people who receive treatment for
compulsive gambling achieve life-long recovery”
40%
29%
31%
0% 10% 20% 30% 40% 50%
Neutral
Disagree
Agree
Source: NCPG 2012
“When you hear the word ‘recovery,’ as in ‘this person is in recovery
from a gambling addiction,’ what does it mean to you?”
19%
23%
54%
4%
No longer gambles
Has gambling under control
Trying to stop
Don't know
Source: NCPG 2012
DO THEY KNOW WHAT TO DO?
“If a friend or family member approached me with a gambling
problem, I am confident I would know where to get them help”
37%
43%
20%
Agree
Disagree
Neutral
Source: NCPG 2011
What would you do?
24%
22%
19%
10%
9%
8%
5%
5%
5%
4%
3%
3%
1%
13%
Refer to GA
Urge self-control
Call help line
Talk to them
Clergy
Physician
Gambling program
Internet
Nothing
Friend or relative
Mental health clinic
Other
Intervention
Don't know
Source: SCSU 2/06
32%
30%
38%
0% 10% 20% 30% 40%
Neutral
Disagree
Agree
Source: NCPG 2015
“…Services to treat compulsive gambling are
available in my community”
45%
20%
35%
34%
11%
55%
0% 10% 20% 30% 40% 50% 60%
Don't know
Disagree
Agree
Gamblers
Non-gamblers
“…Services to treat compulsive gambling are
available in my community”
Source: SCSU 2/09
Who would you turn to if you or a friend had
a gambling problem?
4%
11%
17%
17%
21%
22%
68%
0% 20% 40% 60% 80%
Other
Friends
Help line
School counselor
Teacher
Internet
Parent
Source: 4/08 MN DHS survey of 121 10th graders
Qualitative Research Findings
Interviews
Focus Groups
What should we call it?
• Compulsive gambling
• Gambling addiction
• Weak willed gambling
• Treatable addiction
• Problem gambling
• Moral weakness
• Lifestyle choice
• Compulsive gambling
• Gambling addiction
• Weak willed gambling
• Treatable addiction
• Problem gambling
• Moral weakness
• Lifestyle choice
What should we call it?
• Compulsive gambling
• Gambling addiction
• Weak willed gambling
• Treatable addiction
• Problem gambling
• Moral weakness
• Lifestyle choice
What is the best term?
“Compulsive gambling is not
serious, and it’s a lifestyle choice.
It’s like going to the bar and
enjoying pulltabs and beers several
times a week. It becomes a
problem when the player has to hit
the ATM too often.”
Consensus opinion
• Starts as a lifestyle choice
• Becomes uncontrollable due to financial losses
or pleasure of win
• Ultimately becomes an addiction
• This addiction is treatable
Key Findings
• Opinions are poorly formed and weakly held (mostly)
• Problem gambling is accepted as a serious issue
• But it is often seen as a moral weakness
• It is commonly stigmatized
• It happens to “other” people
• The public is skeptical about treatment effectiveness
• They are not aware of services
• Problem gambling is poorly understood
Key messages
• Problem gambling can affect anyone, regardless
of age or social/ethnic class
• Problem gambling is not a moral weakness. It is
a medical condition.
• Problem gambling is preventable
• Treatment is available
• Treatment works
Implications
“How many of our goals will be accomplished with
a common perception that problem gambling is a
moral weakness, that it can be controlled through
greater willpower, and that treatment doesn’t
work?”
• Feeney, Northstar Roundtable (2008)
Indeed, Do We Have Goals?
• No national RG/PG plan (yet…) and few
comprehensive state/provincial plans
• $7 billion in Federal gaming revenue but still
the ONLY disorder without any Federal
personnel or funds?
• Still states with revenue from gaming & public
health consequences but no public funds?
Substance Use Disorders Gambling Disorders
• U.S. Pop. With Past Year
Problem 2
6 Million
(3 times smaller)
• 2013 Public Funds
Invested into Problem
Gambling Services4
$60.6 Million
(281 times smaller)
• U.S. Pop. With Past Year
Problem 1
18.9 Million
• 2009 Public Funds
Invested into SUD
Treatment3
$17 Billion
Lack of Seriousness
• Gambling excluded from Americans with
Disabilities Act
• No consistent minimum age, regulation
• Few courts accept gambling as a insanity
defense, mitigating circumstance or sentencing
consideration
Standards, Anyone?
• National benchmarks/consensus/standards/best
practices for PETERRR?
• Or hundreds of jurisdictions doing things in
thousands different ways?
Looking Towards Future
• Shift to targeted & evaluated messages
• Better define “responsible gaming”
• Recovery seen as abstinent rather than tying to
stop
• Access to big data facilitates informed choice &
social norms approach.
• State, national or even global solutions for self-
exclusion.
Bottom Line
• Advocacy is the best way way to create positive
changes in these trends.
• Opportunity to change what it means to be a problem
gambler:
– Then & Now: Stigma, shame, indifference,
rare services, more likely to fail
– Next: Acceptance, support, broad & deep
services, more likely to succeed, recovery!
1. Open New Horizons app
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What the public thinks (and why it matters)

  • 1.
  • 2. What the Public Thinks About Problem Gambling (and Why It Matters) Keith Whyte National Council on Problem Gambling Don Feeney Minnesota Lottery
  • 3. What do we need to know? • How does the public perceive addiction? • Do they stigmatize addiction? • Do they recognize gambling addiction? • Do they understand the causes? • Do they understand the solutions? • Do they know where to go for help? • Do they know preventative factors? • What are they willing to do? • What messages are credible and appealing?
  • 4. Data Sources • Ipsos Reid US Express Omnibus Survey – + U.S adults – Internet sample of 1000 US adults – June 2009, September 2011, June 2012, May 2013, May 2014, May 2015 • Ipsos Reid Survey – Telephone sample – 1000 U.S. adults – June, 2008
  • 5. DOES THE PUBLIC UNDERSTAND ADDICTION?
  • 6. “…Compulsive gambling is an addiction just like addiction to drugs or alcohol” 72% 13% 15% 0% 20% 40% 60% 80% Agree Disagree Neutral Source: Ipsos 9/11 survey of 1009 US adults
  • 7. 0% 20% 40% 60% 80% 100% Frequently talks about gambling Unexplained absences Gambles on regular basis Has financial troubles Tries to win back losses Gambles all the time Neglects family Lies about gambling Borrows money % of U.S. adults Source: NCPG (2015) What are the signs of a gambling problem?
  • 8. 2% 12% 15% 21% 36% 9% 0% 5% 10% 15% 20% 25% 30% 35% 40% 1% or less 2%-5% 6%-10% 11%-20% 21%-50% More than 50% “What percentage of U.S. adults have a gambling addiction?”
  • 10. Would you feel ashamed or embarrassed if a family member had … 18% 18% 12% 13% 4% 3% 26% 27% 27% 26% 11% 5% 0% 10% 20% 30% 40% 50% Sex addiction Drug addiction Gambling addiction Alcohol addiction Mental Illness Used a wheelchair % of adults answering 5, 6, or 7 on a 1 (not ashamed) to 7 (extremely ashamed) scale 7 5 or 6 Source: NCPG 2015 8% 39% 39% 45% 44% 15%
  • 11. More likely to develop gambling addiction 55% 34% 29% 28% 45% 34% 12% Men Women High School Seniors Poor Minorities People like me Source: 2009 Voices of America Survey
  • 12. 5% 16% 26% 25% 8% 12% 43% Men Women High School Seniors Poor Minorities People like me Less likely to develop gambling addiction Source: 2009 Voices of America Survey
  • 13. DO THEY UNDERSTAND THE CAUSES?
  • 14. Would you say that addiction to gambling is primarily …? 49% 6% 31% 14% 0% 10% 20% 30% 40% 50% 60% Personal or moral weakness Medical problem Both Something else Source: NCPG 2015
  • 15. 38% 42% 51% 72% 73% 73% 81% Person's genetics or other medical problem Traumatic event in someone's life Moral weakness Parent or family member who gambles Being around people who gamble a lot Not having enough willpower Having an addictive personality Percent saying “very likely” or “somewhat likely” Source: NCPG 2013 How likely is this to cause a gambling addiction?
  • 16. “Controlling compulsive gambling is mostly a matter of willpower” 21% 23% 55% 0% 10% 20% 30% 40% 50% 60% Neutral Disagree Agree Source: NCPG 2012
  • 17. 12% 29% 1% 4% 54% 0% 20% 40% 60% No one All 3 Government Gambling venue Individual Source: 6/09 Ipsos Voice of Amercia Survey Who is to blame when someone develops a gambling addiction?
  • 18. 34% 53% 0% 10% 20% 30% 40% 50% 60% The government should do more to help people with gambling addiction The gambling industry should do more to help people with gambling addiction Percent agreeing Source: NCPG 2015
  • 19. DO THEY UNDERSTAND THE SOLUTIONS?
  • 20. How successful is this as a solution to a gambling addiction? 32% 43% 44% 46% 55% 68% 75% 79% 79% 81% Medication Talking to a financial counselor Education about gambling, such as odds and… Counseling with a religious leader Limiting their access to money Abstinence from gambling Treatment by a trained professional Support from family Counseling with someone in recovery Participation in Gambler's Anonymous Percent saying “very successful” or “somewhat successful” Source: Ipsos US Express Omnibus, May 2013
  • 21. “…The majority of people who receive treatment for compulsive gambling achieve life-long recovery” 40% 29% 31% 0% 10% 20% 30% 40% 50% Neutral Disagree Agree Source: NCPG 2012
  • 22. “When you hear the word ‘recovery,’ as in ‘this person is in recovery from a gambling addiction,’ what does it mean to you?” 19% 23% 54% 4% No longer gambles Has gambling under control Trying to stop Don't know Source: NCPG 2012
  • 23. DO THEY KNOW WHAT TO DO?
  • 24. “If a friend or family member approached me with a gambling problem, I am confident I would know where to get them help” 37% 43% 20% Agree Disagree Neutral Source: NCPG 2011
  • 25. What would you do? 24% 22% 19% 10% 9% 8% 5% 5% 5% 4% 3% 3% 1% 13% Refer to GA Urge self-control Call help line Talk to them Clergy Physician Gambling program Internet Nothing Friend or relative Mental health clinic Other Intervention Don't know Source: SCSU 2/06
  • 26. 32% 30% 38% 0% 10% 20% 30% 40% Neutral Disagree Agree Source: NCPG 2015 “…Services to treat compulsive gambling are available in my community”
  • 27. 45% 20% 35% 34% 11% 55% 0% 10% 20% 30% 40% 50% 60% Don't know Disagree Agree Gamblers Non-gamblers “…Services to treat compulsive gambling are available in my community” Source: SCSU 2/09
  • 28. Who would you turn to if you or a friend had a gambling problem? 4% 11% 17% 17% 21% 22% 68% 0% 20% 40% 60% 80% Other Friends Help line School counselor Teacher Internet Parent Source: 4/08 MN DHS survey of 121 10th graders
  • 30. What should we call it? • Compulsive gambling • Gambling addiction • Weak willed gambling • Treatable addiction • Problem gambling • Moral weakness • Lifestyle choice
  • 31. • Compulsive gambling • Gambling addiction • Weak willed gambling • Treatable addiction • Problem gambling • Moral weakness • Lifestyle choice What should we call it?
  • 32. • Compulsive gambling • Gambling addiction • Weak willed gambling • Treatable addiction • Problem gambling • Moral weakness • Lifestyle choice What is the best term?
  • 33. “Compulsive gambling is not serious, and it’s a lifestyle choice. It’s like going to the bar and enjoying pulltabs and beers several times a week. It becomes a problem when the player has to hit the ATM too often.”
  • 34.
  • 35. Consensus opinion • Starts as a lifestyle choice • Becomes uncontrollable due to financial losses or pleasure of win • Ultimately becomes an addiction • This addiction is treatable
  • 36. Key Findings • Opinions are poorly formed and weakly held (mostly) • Problem gambling is accepted as a serious issue • But it is often seen as a moral weakness • It is commonly stigmatized • It happens to “other” people • The public is skeptical about treatment effectiveness • They are not aware of services • Problem gambling is poorly understood
  • 37. Key messages • Problem gambling can affect anyone, regardless of age or social/ethnic class • Problem gambling is not a moral weakness. It is a medical condition. • Problem gambling is preventable • Treatment is available • Treatment works
  • 38. Implications “How many of our goals will be accomplished with a common perception that problem gambling is a moral weakness, that it can be controlled through greater willpower, and that treatment doesn’t work?” • Feeney, Northstar Roundtable (2008)
  • 39. Indeed, Do We Have Goals? • No national RG/PG plan (yet…) and few comprehensive state/provincial plans • $7 billion in Federal gaming revenue but still the ONLY disorder without any Federal personnel or funds? • Still states with revenue from gaming & public health consequences but no public funds?
  • 40. Substance Use Disorders Gambling Disorders • U.S. Pop. With Past Year Problem 2 6 Million (3 times smaller) • 2013 Public Funds Invested into Problem Gambling Services4 $60.6 Million (281 times smaller) • U.S. Pop. With Past Year Problem 1 18.9 Million • 2009 Public Funds Invested into SUD Treatment3 $17 Billion
  • 41. Lack of Seriousness • Gambling excluded from Americans with Disabilities Act • No consistent minimum age, regulation • Few courts accept gambling as a insanity defense, mitigating circumstance or sentencing consideration
  • 42. Standards, Anyone? • National benchmarks/consensus/standards/best practices for PETERRR? • Or hundreds of jurisdictions doing things in thousands different ways?
  • 43. Looking Towards Future • Shift to targeted & evaluated messages • Better define “responsible gaming” • Recovery seen as abstinent rather than tying to stop • Access to big data facilitates informed choice & social norms approach. • State, national or even global solutions for self- exclusion.
  • 44. Bottom Line • Advocacy is the best way way to create positive changes in these trends. • Opportunity to change what it means to be a problem gambler: – Then & Now: Stigma, shame, indifference, rare services, more likely to fail – Next: Acceptance, support, broad & deep services, more likely to succeed, recovery!
  • 45. 1. Open New Horizons app 2. Select the Agenda button 3. Select This Session 4. Select Take Survey at the bottom To provide session feedback: If you are unable to download the app, please raise your hand for a paper version.