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HOSHVA PR credentials
- 2. 2 about agency • 7 years of PR exper@se on Ukrainian market • 20 specialists on the Agency team • Over 200 successful projects • 60 Brands managed within the agency • Basecamp and Highrise used to manage projects and regulate @me efficiency within the Agency • First PR Agency to become a member of the UN Global Compact • Over 15 Social Projects implemented for Clients: Sun InBev Ukraine, JTI, Tetra Pak Ukraine, Let's do it Ukraine • Exper@se in digital PR and constant collabora@on with colleagues from Hoshva digital 2
- 3. 3 awards ———————2011——————— • PRAVDA Awards: Bronze prize for Most Effec@ve Solu@ons ———————2010——————— • PRAVDA Awards: Gold prize for Most Effec@ve Solu@ons • PRAVDA Awards: Bronze prize for Most Effec@ve Solu@ons 3
- 4. 4 partners: msl group • In October 2012, the Agency became the affiliate of MSLGROUP in Ukraine that gives us access to the world's best cases and prac@ces in all PR areas • The Network has over 85 offices in 22 countries. It s worth men@oning some global clients: Ci@bank, Nestle, P&G, Huawei, Microsob, PayPal etc. • MSLGROUP specializes on Public Rela@ons, Financial Communica@ons, Reputa@on Management and Social Media Marke@ng • MSLGROUP is one of the five biggest global PR Networks and the part of Publicis Groupe Communica@on Holding • MSLGROUP is the Reputa@on, Public Rela@ons and Event network of Publicis Groupe. It has headquarters in Paris 4
- 5. 5 Event management SponsorshipAgency Services 5 • Strategic and tac@cal PR campaigns • Media rela@ons (both proac@ve and reac@ve) • Genera@on of crea@ve news • Brand building • Digital communica@ons • Web design and management • Reputa@on management • Corporate social responsibility • Crisis/issue management • Experien@al PR • Cause‐related marke@ng • Communica@on audit • Digital PR
- 6. AGENCY TEAM
- 7. 7 team profile: oksana hoshva Work • HOSHVA Digital LLC: Owner, CEO • HOSHVA PR LLC: Owner, CEO • KEY Communica@ons: Senior PR manager (2003–2005) • M1 Music TV Channel: PR director (2002–2003) Educa@on • Execu@ve MBA + and Digital Marke@ng program. IE Business School, Spain. Expected gradua@on date – 2014, July. • CIM/CAM Diploma in Digital Marke@ng program. London School of Marke@ng. Expected gradua@on date – 2013, December. • Masters‐level Diploma in Public Rela@ons program. Overall grade – Merit. Chartered Ins@tute of Public Rela@ons, London. • Graduated Suma Cum Laude in the top 5% of the class with a Bachelor of Business Administra@on degree. Cumula@ve GPA: 3.88 (based on the 4.0 grading scale). Interna@onal Chris@an University, Kyiv, Ukraine 7
- 8. 8 team profile: oksana hoshva Professional affilia@ons and awards • Member of the Chartered Ins@tute of Marke@ng, London, UK. • Board Member of the Ukrainian Associa@on of Public Rela@ons (2008 – present); Head of the UAPR for Students Commioee (2008 – 2012); Head of the Digital PR Commioee (2012 – present); coordinator of the PR Directors Club project • Developed and carried out a research project The role of the social media in corporate PR prac@ce using the Ukrainian context as a case study . Available at Slideshare and presented during European PR Congress in Kyiv (2011, October) • Created and hosted First Ukrainian PR Podcast. Received UAPR s ‘PRAVDA Awards’ recogni@on for it in 2010 • Jury member of: Kyiv Interna@onal Adver@sement Fes@val (2013), UAPR s PRAVDA Awards compe@@on (2011), ‘Zolotoy PROpeller’ (2009–2011) • Featured speaker at the Marke@ng Directors Forum (2012), Marke@ng Revolu@on Conference (2012) and others • Editor s choice at ‘35 under 35’ special edi@on of Marke&ng Media Review magazine (March, 2013) 8
- 13. 13 Brand communica@ons: Otbornoye Goals • To present a new product for media aber launch campaign • To hold an interes@ng, informa@ve event • To Involve journalists into presenta@on Decisions • To use a crea@ve format of speed‐milking • To create 5 presenta@on tables: Milk Sommelier, Creamy Barista, Gastro Corner, Informa@on Centre, Laboratory • To divide journalists into groups and circulate them through tables, switching every 15 minutes • To involve opinion leaders as experts (Aurora Ohorodnyk) • To involve journalists into ac@vi@es to show unique product features (to learn laoe art, cook dairy breakfasts etc.) Results • 26 journalists aoended the event • Leoers of gra@tude from journalists • Preliminary media exposure: 45–50 13
- 14. 14 Goals • To turn students minds to the problem of excessive and irresponsible beer‐drinking • To inform about generally accepted rules of beer consump@on • To aoract young leaders for forming responsible autude to beer‐drinking Decisions • To create funny comics about problems that accompany irresponsible beer consump@on • To hold an event using original format and extraordinary idea of Comics In 24 Hours’ • To involve opinion leaders, student audiences and professional illustrators, induct SMM coverage of the whole comics crea@on process Results • Aoained involvement of Facebook Page fans: +371% • Facebook Community growth dynamics: +357% • Facebook coverage: 800 000 (2nd wave of campaign); • Opinion leaders involvement into campaign as volunteers: 24 people 14 CSR Project for Obolon Responsible Beer Consump@on
- 15. 15 Aims • To posi@on companies ‐ Sun InBev Ukraine, JTI, OTP Bank ‐ as experts and aorac@ve employers for students Decisions • To develop an event concept – ‘Employers vs Students debates – a verbal duel between team of students and team of employers Results • During three rounds, representa@ves of Sun InBev Ukraine, JTI, OTP Bank, and members of the youth AIESEC and EYP‐Ukraine organiza@ons with the assistance of independent experts discussed students expecta@ons from employers and vice versa • Event was covered in New Media, in par@cular, there was created and regularly updated blog of the project that conducted Media Rela@ons 15 Employer Brand Development
- 16. 16 Goals • To form and consolidate an associa@on of “Microsob Office 2010 = produc@vity”, “Microsob Office 2010 gives success and stability in SMB opera@on” • To deliver a message of Cloud solu@ons prospects Decisions • To form cases of successful experience of IT solu@ons usage, based on research results • To pitch target media • To experiment with a representa@ve organiza@on for IT prac@ces solu@ons in SMB Results • Media pitching result: 21 detailed materials with highlights on the all key messages • Experiment result: 4 materials (all the key messages reported) • Pitching and interview result: 2 interviews 16 Consumer PR for Microsob, Campaign for SMB
- 17. 17 Goals • Build awareness and posi@vely engaged autude to Bud as a symbol of the global brand’s commitment to football all around the world • Differen@ate Bud from other beer brands in football field • Throw an event for media and football fans in order to present 2014 FIFA World Cup Winner’s Trophy in Ukraine Decisions • To conduct event of na@onal importance (to present 2014 FIFA World Cup Winners Trophy) • To aoract first persons of Ukrainian football to the event • To present 2014 FIFA World Cup Winner’s Trophy to football fans Results • 43 journalists at event • 152 publica@ons – total amount • Nearly 10 000 Ukrainian football fans came to have a look at the Trophy between 2 p.m. and 8 p.m. on April, 18th 17 Brand communica@ons: BUD FIFA 2014
- 18. 18 18 CSR, consumer & corporate PR for Tetra Pak Goals • To support press centre • To develop reputa@on aoributes • To support marke@ng and CSR projects Scope of work • Press centre 24/7 support (nearly 800 materials per year, 10 interviews and 30 comments) • Strategy development and implementa@on of all the reputa@on aoributes (more than 10 events per year) • CSR program development and implementa@on: Environmental Care (more than 7 events per year) • Strategy development of dairy category evolving
- 19. 19 Digital PR, Modern Educa@on 19 Scope of work • To develop Communica@on Strategy in digital media on Modern educa@on’ SCM project • To develop the concept of a website on higher educa@on — Best Universi@es • Website account management for Best Universi@es in Social Media (Facebook and Vkontakte), as well as mini ac@vi@es and live workshops • Project prac@cal workshops for students of Ukrainian universi@es — Formula S • Work with projects ambassadors
- 20. 20 Scope of work • A working concept for social media • Concept and construc@on of Dynamic Museum website • Official Facebook account: pos@ng and promo@on • Conduct ac@vi@es and develop Campaign content — Leipzig Reads Ukraine’ • Digital campaign for formal presenta@on of the Ukrainian delega@on at the Leipzig Book Fair • Network with partners, including Google Ukraine 20 Digital PR for Rinat Akhmetov Founda@on for Development of Ukraine
- 21. 21 Trainings for McDonalds and sirotstvy.net Content • Principles of marke@ng in social medіa • Communica@on strategies within digital media • Social Media Marke@ng for Family care’ direc@on of Rinat Akhmetov Founda@on for Development of Ukraine 21
- 22. 22 Reputa@on, Media Audits and Strategies Scope of work • To conduct presence analysis of Media Group Ukraine in informa@on field, compare with compe@tors • To determine the propor@on of main voices’ of media players • To determine the nature of the Group's assets percep@on • To analyze press services of assets • To provide recommenda@ons to improve press services work in construc@on of power assets of the Group • To develop a strategy of loyalty forming programs (Comfy) 22
- 25. 25 RATES Rates per hour, UAH, excluding VAT 25 Сonsultant 1 800 Client Service Director 1 200 Group Account Director 800 Senior Account Manager 600 Account Manager 400 Copywriter 300 Account Execu@ve 200 Assistant 100