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Start	
  a	
  Diet	
  Coaching	
  Business	
  
According	
  to	
  sta-s-cs,	
  approximately	
  twenty-­‐five	
  to	
  thirty	
  percent	
  of	
  the	
  popula-on	
  is	
  on	
  a	
  diet.	
  
Unfortunately,	
  more	
  than	
  half	
  of	
  them	
  will	
  quit	
  the	
  diet	
  before	
  they’ve	
  reached	
  their	
  goal.	
  And	
  a	
  
surprising	
  number	
  will	
  regain	
  all	
  of	
  the	
  weight	
  they	
  lost.	
  This	
  is	
  evidence	
  to	
  how	
  difficult	
  die-ng	
  
and	
  losing	
  weight	
  really	
  is.	
  A	
  diet	
  coach	
  can	
  be	
  the	
  answer	
  for	
  many	
  people.
What	
  Is	
  a	
  Diet	
  Coach?
A	
  diet	
  coach	
  is	
  someone	
  who	
  essen-ally	
  helps	
  a	
  person	
  s-ck	
  to	
  their	
  diet.	
  A	
  diet	
  coach	
  can	
  
specialize	
  in	
  a	
  number	
  of	
  things.	
  They	
  can	
  be	
  cer-fied	
  nutri-onists	
  and	
  help	
  create	
  diets	
  for	
  
their	
  individual	
  client	
  goals.	
  They	
  can	
  be	
  an	
  expert	
  in	
  a	
  specific	
  type	
  of	
  diet,	
  for	
  example	
  the	
  
Paleo	
  Diet.	
  They	
  can	
  also	
  simply	
  be	
  mo-va-onal	
  coaches	
  with	
  a	
  specializa-on	
  in	
  diet	
  coaching.	
  
They	
  can	
  be	
  the	
  person	
  who	
  offers	
  that	
  extra	
  oomph	
  a	
  person	
  some-mes	
  needs	
  to	
  overcome	
  
die-ng	
  challenges.
How	
  Does	
  a	
  Diet	
  Coach	
  Make	
  Money?
A	
  Diet	
  Coach	
  can	
  u-lize	
  a	
  number	
  of	
  business	
  models	
  to	
  generate	
  profits.	
  You	
  could	
  create	
  a	
  
diet	
  coaching	
  membership	
  site	
  where	
  you	
  provide	
  one-­‐on-­‐one	
  and	
  group	
  coaching.	
  You	
  could	
  
charge	
  by	
  the	
  hour	
  for	
  your	
  coaching	
  services.	
  You	
  can	
  also	
  create	
  and	
  sell	
  informa-on	
  products	
  
like	
  diet	
  cookbooks	
  and	
  mo-va-onal	
  guides.	
  Finally,	
  another	
  op-on	
  might	
  be	
  to	
  become	
  an	
  
affiliate	
  for	
  some	
  diet	
  products.
Star:ng	
  a	
  Diet	
  Coaching	
  Business	
  
You	
  don’t	
  need	
  a	
  formal	
  degree	
  to	
  become	
  a	
  diet	
  coach.	
  To	
  get	
  started,	
  however,	
  you	
  may	
  want	
  
to	
  obtain	
  cer-fica-on.	
  You	
  can	
  become	
  a	
  cer-fied	
  coach,	
  nutri-onist,	
  personal	
  trainer	
  or	
  a	
  
combina-on	
  of	
  these.	
  You’ll	
  also	
  want	
  to	
  make	
  sure	
  you	
  have	
  a	
  means	
  to	
  communicate	
  
effec-vely	
  with	
  your	
  clients.	
  That	
  may	
  mean	
  you	
  need	
  a	
  business	
  phone	
  or	
  reliable	
  
transporta-on	
  if	
  you’re	
  mee-ng	
  with	
  them	
  face	
  to	
  face.	
  
You’ll	
  likely	
  also	
  want	
  a	
  website	
  to	
  market	
  your	
  business.	
  If	
  you’re	
  offering	
  group	
  coaching	
  or	
  a	
  
membership	
  program	
  than	
  you’ll	
  want	
  your	
  website	
  to	
  support	
  those	
  func-ons	
  as	
  well.	
  
Marke:ng	
  a	
  Diet	
  Coaching	
  Business
Because	
  diet	
  coaching	
  is	
  something	
  that	
  can	
  be	
  provided	
  online	
  or	
  off,	
  you’ll	
  want	
  to	
  decide	
  
who	
  your	
  primary	
  audience	
  is.	
  If	
  they’re	
  online,	
  then	
  the	
  majority	
  of	
  your	
  marke-ng	
  will	
  also	
  be	
  
online.	
  You	
  may	
  use	
  online	
  adver-sements,	
  ar-cle	
  marke-ng	
  and	
  social	
  networking	
  to	
  spread	
  
the	
  word	
  about	
  your	
  coaching	
  business.	
  	
  It	
  is	
  impera-ve	
  to	
  create	
  an	
  email	
  list	
  of	
  your	
  
prospects.	
  Get	
  an	
  opt-­‐in	
  page	
  created	
  with	
  a	
  free	
  giO	
  as	
  an	
  ‘ethical	
  bribe’	
  in	
  exchange	
  for	
  their	
  
email.	
  Opt-­‐In	
  pages	
  can	
  be	
  created	
  very	
  inexpensively	
  if	
  you	
  outsource	
  this	
  to	
  a	
  outsourcer	
  on	
  
elance.com	
  or	
  guru.com.	
  	
  You	
  can	
  create	
  the	
  free	
  giO	
  by	
  wri-ng	
  a	
  report	
  on	
  why	
  most	
  people	
  
fail	
  at	
  diets	
  or	
  other	
  related	
  content.	
  As	
  your	
  list	
  grows,	
  you	
  can	
  begin	
  to	
  market	
  affiliate	
  
products	
  to	
  your	
  list.	
  Treat	
  your	
  list	
  with	
  the	
  utmost	
  respect	
  but	
  don’t	
  be	
  afraid	
  to	
  communicate	
  
with	
  them	
  regularly.	
  You	
  want	
  them	
  to	
  grow	
  to	
  know,	
  like	
  and	
  trust	
  you	
  and	
  that	
  only	
  happens	
  
with	
  regularly	
  communica-on.
If	
  your	
  clients	
  are	
  primarily	
  local	
  individuals,	
  then	
  you’ll	
  want	
  to	
  also	
  market	
  offline.	
  You	
  can	
  use	
  
adver-sements	
  in	
  your	
  local	
  paper,	
  flyers,	
  a	
  booth	
  at	
  fairs	
  and	
  fes-vals,	
  and	
  brochures.	
  Online	
  
or	
  off,	
  you’ll	
  want	
  to	
  have	
  a	
  website	
  to	
  represent	
  your	
  business.	
  	
  For	
  your	
  first	
  site,	
  start	
  off	
  with	
  
a	
  blog	
  from	
  Tumblr.com	
  or	
  wordpress.org.	
  These	
  are	
  free	
  and	
  have	
  aTrac-ve	
  templates.	
  Have	
  a	
  
few	
  blog	
  posts	
  sharing	
  your	
  opinion	
  about	
  a	
  popular	
  diet	
  or	
  other	
  relevant	
  topics.	
  This	
  helps	
  to	
  
build	
  you	
  as	
  an	
  authority	
  if	
  you	
  diligently	
  post	
  at	
  least	
  once	
  a	
  week.
A	
  diet	
  coach	
  needs	
  to	
  have	
  a	
  strong	
  and	
  posi-ve	
  personality.	
  You	
  want	
  to	
  be	
  able	
  to	
  help	
  your	
  
clients	
  by	
  mo-va-ng	
  them	
  to	
  reach	
  their	
  diet	
  goals.	
  This	
  requires	
  good	
  communica-on,	
  a	
  
system	
  to	
  support	
  them	
  and	
  the	
  desire	
  to	
  help.	
  If	
  you	
  have	
  these	
  requirements	
  and	
  a	
  basic	
  
knowledge	
  about	
  diet	
  and	
  nutri-on,	
  you	
  can	
  start	
  your	
  diet	
  coaching	
  business	
  today!

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Start a diet coaching business

  • 1. Start  a  Diet  Coaching  Business   According  to  sta-s-cs,  approximately  twenty-­‐five  to  thirty  percent  of  the  popula-on  is  on  a  diet.   Unfortunately,  more  than  half  of  them  will  quit  the  diet  before  they’ve  reached  their  goal.  And  a   surprising  number  will  regain  all  of  the  weight  they  lost.  This  is  evidence  to  how  difficult  die-ng   and  losing  weight  really  is.  A  diet  coach  can  be  the  answer  for  many  people. What  Is  a  Diet  Coach? A  diet  coach  is  someone  who  essen-ally  helps  a  person  s-ck  to  their  diet.  A  diet  coach  can   specialize  in  a  number  of  things.  They  can  be  cer-fied  nutri-onists  and  help  create  diets  for   their  individual  client  goals.  They  can  be  an  expert  in  a  specific  type  of  diet,  for  example  the   Paleo  Diet.  They  can  also  simply  be  mo-va-onal  coaches  with  a  specializa-on  in  diet  coaching.   They  can  be  the  person  who  offers  that  extra  oomph  a  person  some-mes  needs  to  overcome   die-ng  challenges. How  Does  a  Diet  Coach  Make  Money? A  Diet  Coach  can  u-lize  a  number  of  business  models  to  generate  profits.  You  could  create  a   diet  coaching  membership  site  where  you  provide  one-­‐on-­‐one  and  group  coaching.  You  could   charge  by  the  hour  for  your  coaching  services.  You  can  also  create  and  sell  informa-on  products   like  diet  cookbooks  and  mo-va-onal  guides.  Finally,  another  op-on  might  be  to  become  an   affiliate  for  some  diet  products. Star:ng  a  Diet  Coaching  Business   You  don’t  need  a  formal  degree  to  become  a  diet  coach.  To  get  started,  however,  you  may  want   to  obtain  cer-fica-on.  You  can  become  a  cer-fied  coach,  nutri-onist,  personal  trainer  or  a   combina-on  of  these.  You’ll  also  want  to  make  sure  you  have  a  means  to  communicate   effec-vely  with  your  clients.  That  may  mean  you  need  a  business  phone  or  reliable   transporta-on  if  you’re  mee-ng  with  them  face  to  face.  
  • 2. You’ll  likely  also  want  a  website  to  market  your  business.  If  you’re  offering  group  coaching  or  a   membership  program  than  you’ll  want  your  website  to  support  those  func-ons  as  well.   Marke:ng  a  Diet  Coaching  Business Because  diet  coaching  is  something  that  can  be  provided  online  or  off,  you’ll  want  to  decide   who  your  primary  audience  is.  If  they’re  online,  then  the  majority  of  your  marke-ng  will  also  be   online.  You  may  use  online  adver-sements,  ar-cle  marke-ng  and  social  networking  to  spread   the  word  about  your  coaching  business.    It  is  impera-ve  to  create  an  email  list  of  your   prospects.  Get  an  opt-­‐in  page  created  with  a  free  giO  as  an  ‘ethical  bribe’  in  exchange  for  their   email.  Opt-­‐In  pages  can  be  created  very  inexpensively  if  you  outsource  this  to  a  outsourcer  on   elance.com  or  guru.com.    You  can  create  the  free  giO  by  wri-ng  a  report  on  why  most  people   fail  at  diets  or  other  related  content.  As  your  list  grows,  you  can  begin  to  market  affiliate   products  to  your  list.  Treat  your  list  with  the  utmost  respect  but  don’t  be  afraid  to  communicate   with  them  regularly.  You  want  them  to  grow  to  know,  like  and  trust  you  and  that  only  happens   with  regularly  communica-on. If  your  clients  are  primarily  local  individuals,  then  you’ll  want  to  also  market  offline.  You  can  use   adver-sements  in  your  local  paper,  flyers,  a  booth  at  fairs  and  fes-vals,  and  brochures.  Online   or  off,  you’ll  want  to  have  a  website  to  represent  your  business.    For  your  first  site,  start  off  with   a  blog  from  Tumblr.com  or  wordpress.org.  These  are  free  and  have  aTrac-ve  templates.  Have  a   few  blog  posts  sharing  your  opinion  about  a  popular  diet  or  other  relevant  topics.  This  helps  to   build  you  as  an  authority  if  you  diligently  post  at  least  once  a  week. A  diet  coach  needs  to  have  a  strong  and  posi-ve  personality.  You  want  to  be  able  to  help  your   clients  by  mo-va-ng  them  to  reach  their  diet  goals.  This  requires  good  communica-on,  a   system  to  support  them  and  the  desire  to  help.  If  you  have  these  requirements  and  a  basic   knowledge  about  diet  and  nutri-on,  you  can  start  your  diet  coaching  business  today!