Double Your Business Blueprint

Double Your Business
Blueprint

Meet Your Host…Hoss Pratt
National Real Estate Coach/Trainer
Best Selling Author of Listing Boss
Sales & Marketing Expert
Business Growth Strategist
Founder/CEO Success Systems

3 Steps To Getting Anything You Want
✓ Mindset
✓ Models
✓ Massive Action
Success Formula

Mindset, Models, Massive Action
are the Keys To Real Estate
Success

Bad News… Desire alone
Won’t make you Successful

✓ 1% Had Exponential Increases
✓ 4% Had Incremental Increases
✓ 95% Did the Same amount of business or less
Take 100 real estate agents from different markets around the country
follow them around for an entire year at the end of the year this is what
you will see…
Facts…

2016
Homes Sold
2015
Homes Sold
2014
Homes Sold
2013
Homes Sold
2012
Homes Sold
Does it Increase, Decrease, or Flat
line?
Success Assessment

Yearly Salary Hourly Rate
$50k $25
$100k $50
$200k $100
$500k $250
What’s Your Time Worth?

The BIG 4 YOU CONTROL… DO THESE THINGS…
✓ PROSPECTING
✓ PRESENTING
✓ BUILDING RELATIONSHIPS
✓ LEADING
High Leverage Activities (HLA’s)

• Identify your High-Leverage Activities.
• Build your Daily Method of Operations that supports
personal growth, spending time with people who are
important to you, and focus on those High-Leverage
Activities that help you achieve your goals.
• Determine those things you are currently doing that you
can delegate to others (even if you have to pay them) so
you can benefit exponentially by gaining those hours.
Maximize Your Time

HAVEN’T MET
(Buyer/Seller)
Identify Your Niches
FSBO
Expired
FARM
Short Sale
REO
Probate
Builder
Just Listed /Just Sold
Paid Lead Sources
Social Media Marketing

MET
(SOI) Sphere of Influence
SOI (A) Love You
SOI (B) Like You
SOI (C) Know You
Past Clients
Strategic Partners
Preferred Vendors

SPHERE FSBO EXPIRED SHORT SALE REO
PROBATE FARMING BUILDERS ONLINE LUXURY
INVESTORS CIRCLE CALLS OPEN HOUSES PAST CLIENTS RELOCATION

1. What are your Target Markets?
2. What’s your Message to the Target Market?
3. What’s your Action Plan?
It’s as Simple as…1,2,3
3 Step Execution

Strategic Action PlanFSBO Assault Follow Up
DAY ACTION
DAY 0 MAIL SPECIAL REPORT
DAY 0 CALL ONE
DAY 1 MAIL HANDWRITTEN NOTECARD
DAY 3 MAIL SELLERSDISCLOSURE FORM WITH NOTE
DAY 7 SEND MAIL OR EMAIL 1
DAY 7 CALL TWO
DAY 17 CALL THREE
DAY 20 SEND FREE REPORT WITH NOTE
DAY 27 CALL FOUR
DAY 37 CALL FIVE
DAY 47 CALL SIX
DAY 54 SEND FREE REPORT WITH NOTE
DAY 60 CALL SEVEN
DAY 71 CALL EIGHT
DAY 81 CALLNINE
DAY 91 CALL TEN
DAY 92 *END OF FSBO ASSAULT

Don’t Put ALL of Your Eggs In ONE
Basket…Diversify Your Systems

Phone calls Mail postcards SMS text Email
They all work to deliver a single result;
one alone will not deliver the same result.
Lead Conversion Funnel
Targeting

1. You’re Enthusiastic. This tells the prospect
you must have something really great to offer.
2. You’re sharp as a tack. If they don’t think
you’re sharp as a tack, you’re wasting their time.
3. You’re an authority figure and a force to be
reckoned with. People are taught to respect
and listen to authority figures from a young age
3 Things In 5 Seconds

Why Should your prospects use you instead
of your competitor?
The Ultimate Question

• If you cannot differentiate yourself from your
competitors, there is no reason for a prospect to
choose you.
• If your prospect sees you as a provider of
solutions, you will have differentiated yourself from
other agents, and your business will grow.
Marketing 101

 Performance Guarantee
 Risk Free Offer
 Communication Guarantee
 Smart Seller Program
 Marketing Plan
Certified Pre-Owned
Marketing Arsenal

10% Marketing Budget Formula
• Reinvest 10% of every commission back
into your business for marketing
• Average check $6,000 = $600 back into
marketing = 1 deal per $600
Marketing Budget

Depend On Systems
You Don’t Manage People, You Manage
Systems To Manage People
Success Key #3

1. Lead Flow & Follow Up
2. Customer Experience
3. Relationships & Past Clients
4. Operations, Process, Checklist
Next Level Systems

✓Lead Generation
✓Lead Conversion
✓Contact Management
✓Lead Routing
1. Lead Flow and Follow Up

✓Care through the Process
✓Over Delivering Results
✓Setting Client Expectations
✓Testimonials and Reviews
2. Customer Experience

✓Sphere of Influence
✓Past Clients
✓Partners and Vendors
✓Team Members
3. Relationships & Past Clients

✓Internal Operations
✓Team Processes
✓Checklist
✓Growth Strategy
4. Operations & Processes

Biggest Mistakes You Can Make…
Wing the presentation
No structure to the presentation
Be willing to say and agree to
ANYTHING just to get the
listing
Lose control of the appointment

3 Things You Must Have To
Close More Listing Appointments
Solid Appointments
Confidence In Your Message
A Plan

1.Needs Analysis
2.Home Selection
3.Home Preview
4.Crafting The Offer
5.Contract to Close
Home Buying Process

How do you get your buyers offline?
1. Set a Face to Face Appointment
2. Get them on the phone.
Offline is where the rubber meets the road. This is where the relationship is
established. In today’s busy world, buyers have so many options. Online, there’s
so much noise. Buyers are on Facebook, Twitter, Instagram, Pinterest, online
shopping, email, and everywhere.
Take the Buyer Offline

1. Build a Mega Team
2. Build a Lifestyle Business
You Must Become an Expert
and have content to back it up
New Era of Business

Educational Videos
Webinar Trainings
Books - E-books
Information Reports
Recorded Presentations
Blogs and Articles
Create Valuable Content

Present to the Masses
Creates Instant Authority
Produces Content Quickly
Leverage-Present while you Sleep
Provides Value for Everyone
Why Webinars?

Websites
Apps
Email Drips
Facebook Ads
Videos
Leverage Your Content

• You’re not making money until you’re making money in your
sleep. Digital presentations can work for you when you’re not
working.
• One of the biggest benefits to digital presentation is connecting
with your audience. When people can see you and hear you, you
are more real to them.
• Utilizing the power of digital presentation is essential in this era of
real estate marketing. The more digital your footprint, the more
you are accepted as up-to-date, and an expert.
Unleash Digital Presentations

• Freedom is being able to work on your business and not have to
work in your business.
• Hiring a team is an incremental process based on your
production revenues.
• You are literally one hire away from becoming as successful as
you want to be.
• One of the most critical things to remember when you are
building your team is to pass the baton; don’t toss bowling balls.
People Build Businesses

• Begin looking for your next team members now;
be prepared for when the right time comes.
• Every growing team needs a strategic hiring
process that works!
Next Level Actions

• The 5%’ers are Coached.
• That is why they are the 5%’ers
Be Well Coached

• You’ll make fewer mistakes in your business
• You’ll have proven models of success
• You’ll accomplish goals much more quickly and with more certainty
• You’ll have a better life, not just a better business
• Your business needs another set of eyes
• You’ll be a part of a community of like minded thinkers
• You will be held accountable to your actions
The Results You Seek, Is Merely A Bi-Product of Your Actions
Here’s Why You Need a Coach…

JOIN THE INNER CIRCLE
www.InnerCircleResults.com
 200 Elite Agents
 All Systems Provided
 Weekly Team Training
 Live Weekly Role Play
 Live Monthly Trainings
 Inside Sales Training
 On Demand Coaching
 Checklist and Action Guides
 Complete Marketing Arsenal
 Money Making Marketing Material
 Campaigns that Convert
 Monthly Bonus Content
 Quarterly Business Review
 Plus Much Much More!
Your Next Level Solution…
$297 Today
Then $297 Per Month
Take Action Today!

JOIN THE INNER CIRCLE
www.InnerCircleResults.com
Double Your Business Guarantee…
We Guarantee You’ll Double Your
Business In Less Than 12 Months Or
We’ll Coach You For Free Until You Do!

Double Your Business Blueprint

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