Can't we all get along? Human-centered design meets Agile
Collaboration 2011 (Maria Giudice)
1. Don’t Go It Alone
Using Collaboration to Solve Creative Design Problems
Tuesday, March 29, 2011
2. MARIA GIUDICE
CEO AND FOUNDER
HOT STUDIO, INC
@mgiudice
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3. TODAY’S DISCUSSION
Making good ideas great: the role of collaboration in design
The art of co-creation; using participatory design techniques
to generate great ideas
How to build a collaborative culture inside your organization
DOWNLOAD THIS PRESENTATION:
http://www.hotstudio.com/presentations/
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Tuesday, March 29, 2011
12. WHY COLLABORATE?
Working alone is boring!
Easy for your brain to get stuck
Great ideas are limited to just one brain
The blank page can be a terrifying thing
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17. BENEFITS OF COLLABORATION
You get to more ideas faster
Gets your brain moving in unexpected ways
Builds team alignment; everyone is a creative contributor
Improves communication; prevent misunderstandings later
Cultivates a creative culture
FUN
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19. WHO SHOULD YOU COLLABORATE WITH?
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20. WHO SHOULD YOU COLLABORATE WITH?
CLIENTS
Creates stakeholder buy-in, streamlines the design process
PROJECT TEAM
Provides multi-disciplinary perspective
PEERS
Similar brains attacking the same problem
CUSTOMERS
Provides first-hand customer insight
WILDCARD
Brings in a completely different outsider perspective
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22. POTENTIAL DOWNSIDES
Team dynamics can get in the way
Designers can initially feel disempowered and threatened
This is a new way of working for many people, so expect
some resistance
Ideas without execution; “collaboration is a waste of time”
Potential increase in time and money
Design by committee
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24. FACILITATION TIPS
Appoint a facilitator, a scribe & a photographer
Stay neutral, and ask good questions
Be clear on goals and outcomes
Keep focus
Don’t allow one person to dominate
Involve the quiet participants
Actively listen
Summarize periodically
Source: “8 Tips for Effective Facilitation” By Duncan Brodie
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58. #1: Get physical and tactile
#2: Think out loud
#3: Communicate visually
#4: Share the road
#5: Prioritize and synthesize
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59. PARTING THOUGHTS
Collaboration is fun and yields successful outcomes
Design is a team sport – everyone can contribute
Put away your digital devices and get tactile
Cultivating a creative culture starts with you
DOWNLOAD THIS PRESENTATION:
http://www.hotstudio.com/presentations
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Tuesday, March 29, 2011