Howard Davidson Arlington MA - Experts Are Vocal About How To Fix HealthCare.gov

1. Experts Are Vocal About How To
Fix HealthCare.gov
by
Howard Davidson, Arlington, MA
Slide By :- Howard Davidson Arlington MA

2. Experts Are Vocal About How
To Fix HealthCare.gov
With only one week left to go until the
deadline to sign up for health insurance
on the federally-run HealthCare.gov
website, experts (and non-experts
everywhere) are vocal about to how fix
Healthcare.gov.
Slide By :- Howard Davidson Arlington MA

3. It’s been a rocky ride since the site’s October 1st launch, and while many
of the kinks have been smoothed out, there still remains quite a bit of
retooling to do. To the surprise of absolutely no one, the debate
surrounding the website’s botched rollout has been colorful, acrimonious,
and wide-ranging. From bungling the political messaging of the site
launch to blatantly failing “Web 101,” the various explanations for the
failure have been as complicated as the site itself.
Last week, a panel of industry experts got together to offer their insights
about what the Feds can specifically do to repair the site’s shortcomings
and win back the trust of a skeptical public:
Slide By :- Howard Davidson Arlington MA

4. Wendy Lund, CEO of Health-Care Public Affairs Shop
GCI Health
Eliminate confusion around coverage and restore
credibility through testimonials: Reviving faith in
HealthCare.gov will require two things. First, concrete
action that assures nervous Americans that they will not
have to pay more for coverage that gives them things
they don’t necessarily want will be critical. Second, the
government needs to start shifting the focus from the
myriad problems that plague the site to success stories
that demonstrate that the system is beginning to work.
Now that HealthCare.gov is functioning better, these
“successes” should be identifiable, and the government
needs to seize on them to begin converting the skeptics,
including those in the media.
Slide By :- Howard Davidson Arlington MA

5. Lindsay Resnick, CMO of Health Services at KBM
Group
Run the cleanup effort like a political campaign: The
quick answer is do what our government does best
… run it like a political campaign. It’s begun to reset
expectations around timing and process, and now it
needs to rebuild trust among the voters. You’ll see
much more outreach, especially over the next few
weeks, around the enrollment deadline in January.
It might include grassroots — including POTUS on
the ACA campaign trail — to social and possibly an
uptick in TV and radio. Basically, everything you
didn’t see leading up to October because enough
insiders were nervous about HealthCare.gov
readiness. Welcome to Obamacare 2.0 … and it’s
only two months in!
Slide By :- Howard Davidson Arlington MA

6. Matt Powell, Chief Information Officer, KBS+
Turn data into sharable content: Comparison
information, benefits of insurance, relative cost of
being insured vs. uninsured and even
improvements made to HealthCare.gov are all kinds
of “data” that lend themselves perfectly to
infographic-style and short-form web-video
formats. They’re sharable and they reach younger
demographics of uninsured.
Relate to the uninsured through branded
entertainment: New voices, particularly voices that
are more relatable to the uninsured, might be very
effective at getting people to reconsider
HealthCare.gov. Imagine reality TV stars like the
crew of “Duck Dynasty” going through the sign-up
process.
Slide By :- Howard Davidson Arlington MA

7. Partner with community health centers and pharmacies, use street
teams: Target the uninsured at pharmacies — the uninsured are
heavy users of over-the-counter products — and community health
resources, such as health centers and health vans and buses that
serve neighborhoods on weekends. They can distribute training and
content to their constituents in these communities. Street teams in
key geographies nationwide, including volunteers to answer questions
and tablet-based sign-up kiosks, can also help establish a beachhead
of credibility and trust within communities that have less access to the
internet.
“More than half a million Americans have enrolled through
HealthCare.gov in the first 3 weeks of December alone,” President
Obama said in his final press conference of 2013. “Millions of
Americans are now poised to be covered by quality, affordable health
insurance come New Year’s Day.” Good luck!
Slide By :- Howard Davidson Arlington MA