Howard Davidson Arlington MA from Arlington, MA writes about how Jimmy Kimmel helps Old Navy sell flip-flops. Howard Davidson from Arlington Massachusetts is marketing guy who helps brands connect with target audiences. www.howardjdavidson.com Howard Davidson writes about about advertising, social media and marketing with a touch of sarcasm.

1. Jimmy Kimmel Helps Old Navy
Sell Flip-Flops
by
Howard Davidson, Arlington, MA
Slide By :- Howard Davidson Arlington MA

2. Old Navy has Jimmy Kimmel selling a
new collection of summer flip-flops.
He’s getting help from 36 vending
machines and a hashtag.
Slide By :- Howard Davidson Arlington MA

3. The late-night host and his team of
writers created a skit during “Jimmy
Kimmel Live” scored big time during the
airing and on YouTube for Old Navy’s
“Tweet For Your Feet” campaign.
Slide By :- Howard Davidson Arlington MA

4. Basically Old Navy was giving away super
cheap flip flops to the first 9,000 tweeters
to participate in their en masse Twitter
firestorm. For all those in the lucky 9,000,
one dollar flip flops could be retrieved
from a glorified vending machine by using
the hashtag #flipflophooray.
Slide By :- Howard Davidson Arlington MA

5. And if one thing has always screamed
quality, it’s vending machines. Jimmy
Kimmel and Amy Poehler have also been
flashing their mugs all over Old Navy lately,
with Kimmel’s sidekick Guillermo partaking
in some admittedly funny beach hijinks
while wearing a stack of sandals.
Slide By :- Howard Davidson Arlington MA

6. With this two pronged strategy, I can
only assume Old Navy is looking to
appeal to the cheap hipsters while
simultaneously pushing its more, uh,
mature customers into the digital age.
Slide By :- Howard Davidson Arlington MA

7. And believe it or not, but the strategy
has payed off in huge dividends. Ivan
Wicksteed from Old Navy is claiming that
the sales figures brought in by the
Twitter sale are rivaled only by black
Friday numbers.
Slide By :- Howard Davidson Arlington MA

8. This style of sale may be the big new
promotional strategy, so look out for
more players to try and get in on Old
Navy’s action. For all you consumers
though, if you can pry your eyes away
from the beautiful and not so beautiful
beach bodies this summer, Old Navy
may have some flimsy sandals coming
your way…
Slide By :- Howard Davidson Arlington MA