Howard Davidson Arlington MA - Kashi has crumbled in court. Howard Davidson from Arlington Massachusetts is marketing guy who helps brands connect with target audiences. www.howardjdavidson.com Howard Davidson writes about about advertising, social media and marketing with a touch of sarcasm.

1. Kashi Has Crumbled in Court
by
Howard Davidson, Arlington, MA
Slide By :- Howard Davidson Arlington MA

2. Kashi, the all natural food company
known for dreaming of a world where
everyone embraces natural health,
has crumbled in court.
Slide By :- Howard Davidson Arlington MA

3. The semantic battle of the century
over the words ‘natural’ and
‘healthy’ is raging on like never
before. Kellogg, who owns Kashi,
took a pretty big hit by trying to pass
off some synthetic compounds that
do actually appear in nature as
‘natural’ on some food labels.
Slide By :- Howard Davidson Arlington MA

4. Is something still ‘natural’ if it’s made in a
factory? Apparently not, because Kellogg
now has to pay five million dollars and take
‘all natural’ and ‘nothing artificial’ off of
said labels.
Slide By :- Howard Davidson Arlington MA

5. Just like Coca-Cola is being sued for
having an infinitesimal amount of
actual pomegranate juice in their
Minute Made bottles, big food
companies are constantly getting
caught with their pants down whilst
attempting to ride the wave of cash
driven by a ravenous health food craze.
Slide By :- Howard Davidson Arlington MA

6. Of course the fact that Kellogg agreed
to this settlement in no way means
that they think they were in the wrong:
“We will comply with the terms of the
settlement agreement by the end of
the year and will continue to ensure
our foods meet our high quality…” You
get the idea. I mean, just because you
agree to change your company’s labels
and pay millions of dollars in no way
implies guilt, right?
Slide By :- Howard Davidson Arlington MA

7. Kellogg is just another helpless
corporation being slashed at by the
nosey health foods crowd. It’s like I’ve
always said, what’s so great about really
being all natural anyway?
Slide By :- Howard Davidson Arlington MA

8. I want to wear my green halo and
unwittingly consume things like
synthetic pyridoxine hydrochloride
without a bunch of court cases
bringing me down.
Either way, I suppose I’ll live to snack
another day.
Slide By :- Howard Davidson Arlington MA