Howard Davidson Arlington MA - Proctor & Gamble Thanks Moms With Olympics Spot

1. Proctor & Gamble Thanks Moms
with Olympics Spot
by
Howard Davidson, Arlington, MA
Slide By :- Howard Davidson Arlington MA

2. Proctor & Gamble Thanks
Moms with Olympics Spot
Once again Proctor & Gamble thanks moms
by with a heartwarming 2014 Winter
Olympics spot.
Their newest spot, “Pick Them Back Up”
glows with winter warmth while recounting
the youthful lessons of four athletes as they
develop. More importantly, it displays the
mothers who supported them throughout
the way.
Slide By :- Howard Davidson Arlington MA

3. Conceived by the minds at Wieden+Kennedy, the sport includes little
details often glossed over in advertisements. Think heavy diapers, crying
toddlers, and even broken limbs. Proctor & Gamble are very clear: They
get it. In addition, by getting it, they get what moms need.
Slide By :- Howard Davidson Arlington MA

4. the images’ message further, Proctor & Gamble are
courtside to mothers. Kitchen sink realism stops
there though. The narrative is about Olympians,
after all, and the excellent soundtrack plays up the
fantastical ala Chariots of Fire.
The overwhelming conclusion of these two
intersecting themes is interesting: Motherhood is
an Olympian endeavor. In fact, Proctor & Gamble
implies they are privy to Mom’s upsets just as Mom
is privy to her child’s or children’s. In addition, just
like Mom, they provide the solutions. Right down
to the commercial’s title, everything resonates
more through such equivalency.
Slide By :- Howard Davidson Arlington MA

5. Does the message lambast us with said
observation? Nope, and the video triumphs
because said conclusions do not just hit us
in the heart, but the head. Proctor &
Gamble are not just displaying customer
respect: They are respecting customer
intelligence.
Do not just take my word though. Try the
7.5 million + YouTubers who have checked
it out, no doubt sating their anticipation for
the Winter Olympics’ upcoming drama and
of course, commercial breaks.
Slide By :- Howard Davidson Arlington MA

6. Does the message lambast us with said
observation? Nope, and the video triumphs
because said conclusions do not just hit us
in the heart, but the head. Proctor &
Gamble are not just displaying customer
respect: They are respecting customer
intelligence.
Do not just take my word though. Try the
7.5 million + YouTubers who have checked
it out, no doubt sating their anticipation for
the Winter Olympics’ upcoming drama and
of course, commercial breaks.
Slide By :- Howard Davidson Arlington MA