Howard Davidson Arlington MA - Wren “Strangers Kissing” Video Gets 75 Million Hits

1. Wren “Strangers Kissing”
Video Gets 75 Million Hits
by
Howard Davidson, Arlington, MA
Slide By :- Howard Davidson Arlington
MA

2. Wren “Strangers Kissing”
Video Gets 75 Million Hits
What was initially thought to be a
short film of complete strangers kissing has in
fact been revealed to be an advertisement for
the fashion company Wren. The fashion
company’s “Strangers Kissing” video got 75
million hits, and counting.
Slide By :- Howard Davidson Arlington
MA

3. The black-and-white video captures 10 pairs of strangers who
volunteered to kiss each other on camera, documenting their
journey from coy flirtation to the sudden intimacy of romance.
The bashful pairs are seen going through a compressed form of
courtship, with introductions so brief that names were often
forgotten by the end of their lips locking.
The video, which has now been viewed more than 75
million times on YouTube in just two weeks, was
described by various members of my Facebook
timeline as “actually beautiful,” “so beautiful!”, and
“cute and touching and funny at times.”
Slide By :- Howard Davidson Arlington
MA

4. • The simple style of the three and a half minute
video hides some details that are just recently
coming to light. One such revelation is that the
“strangers” were either models or actors who had
never met. This aspect of the purported short film
has been criticized as a disingenuous detraction
from the magic of the spot because those involved
in show business “are experienced in acting out
love, sex, and intimacy for crowds”
• From the perspective of Wren, however, the fact
that the video has gone viral so quickly is all they
could ask for and more. And now that most are
aware that the video is an ad, the viewer will be
forced to identify the clothes as being Wren’s
regardless of whether they feel hoodwinked or not.
Slide By :- Howard Davidson Arlington
MA

5. This viral strategy has some industry
experts speculating whether the
success of this campaign will serve as
an example for competitors. As a former
vogue editor said, “You can’t reach 40
million viewers in an 11- to 15-minute
fashion runway presentation.” And as
we know, that number is ballooning to
70 million with no signs of slowing
down.
Slide By :- Howard Davidson Arlington
MA

6. This viral strategy has some industry
experts speculating whether the
success of this campaign will serve as
an example for competitors. As a former
vogue editor said, “You can’t reach 40
million viewers in an 11- to 15-minute
fashion runway presentation.” And as
we know, that number is ballooning to
70 million with no signs of slowing
down.
Slide By :- Howard Davidson Arlington
MA