Tim Hortons Competitor profile

1. Tim Horton’s
Competitor Profile
BY: HOWARD YUNG, TONG WANG, XUEPI ZHOU

2. About our competitor:
McDonald's Canada
 One of Canada’s largest fast-food chains
 Over 36,000 locations serving 69 million customers in
over 100 countries each day
 Rivals in identical markets

3. Research and Development
Innovation in improving restaurant
dining experience
Reinventing new food menu items
Entering new markets

4. Innovations in Technology
 Shelf serve kiosk
 “Create Your Taste” burgers
 Fast, Cut Cost, & Fun
 Australia and California
https://mcdonalds.com.au/

5. Reinventing the Menu
 Introduced in late 2013
 Meet changing consumer’s
lifestyles
 Health conscious brand

6. At Home: McCafé
 78 per cent of coffee
consumption is done at
home
 Premium Dark Roast
https://mcdonalds.com/

7. Social Responsibilities : Sports
MCDONALD'S OUR INVOLVEMENT WITH SPORTS IS NO EXCEPTION.
Culture and Health Lifestyle
http://http://http://http://www.mcdonalds.ca/ca/en/communities/sports_sponsorships.html

8. Social Responsibilities: Charity
Ronald McDonald Care
Mobile
Play A Responsible Participanthttp://www.mcdonalds.ca/ca/en/communities/rmhc.html

9. Social Responsibilities
Social
responsibility
Participant
Business
Goal

10. Promotions – Tim Horton's

11. McDonalds social media
http://www.mcdonalds.ca/ca/en/promotions/co
upons.

12. Customer Interaction

13. Promotion - Loyalty