Find out more on what it takes to be a though leader in social media from Ivan Brezak, from Netocratic. More details on: http://2013.howtoweb.co/

1. @ivanbrezakbrkan

2. Spoiler:
Content marketing #win
@ivanbrezakbrkan

3. Caution:
60+ more slides to go
@ivanbrezakbrkan

6. Thought
Leadership for
Sales, Strategy
& Survival
@ivanbrezakbrkan

7. Thought
Ivan Brezak Brkan
Leadership for
Founder & Editor, Netokracija
@ivanbrezakbrkan
Sales, Strategy
& Survival
@ivanbrezakbrkan

8. I had an
idea for a
talk
@ivanbrezakbrkan

9. If only we
had more
time
@ivanbrezakbrkan

10. But it was a
one time
‘pitch’
@ivanbrezakbrkan

11. An idea no
one really
liked?
@ivanbrezakbrkan

12. Right. It’s
quite
frustraiting
-
@ivanbrezakbrkan

13. The bad 1st
pitch, eh?
@ivanbrezakbrkan

14. Don’t
worry.
@ivanbrezakbrkan

15. Thought
Leadership for
Sales, Strategy
& Survival
@ivanbrezakbrkan

16. Content
Marketing for
Product
Companies
@ivanbrezakbrkan

17. So why ‘to
content’?
@ivanbrezakbrkan

18. SEO.
@ivanbrezakbrkan

19. Acquiring
new users.
@ivanbrezakbrkan

20. Authority.
@ivanbrezakbrkan

21. Being an
EXPERT
.
@ivanbrezakbrkan

22. What
about
Zuck?
@ivanbrezakbrkan

23. What
about
Bill?
@ivanbrezakbrkan

24. MSFT 1975.
FB 2004.
@ivanbrezakbrkan

25. You’re an
expert to
me, srsly!
@ivanbrezakbrkan

26. @ivanbrezakbrkan

27. Knowing
more than
you.
@ivanbrezakbrkan

28. Have you
explained a
‘startup’?
@ivanbrezakbrkan

29. Specific
knowledge
= expert.
@ivanbrezakbrkan

30. Here, a CM
is an
expert!
@ivanbrezakbrkan

31. @ivanbrezakbrkan

34. But lets
focus on:
content.
@ivanbrezakbrkan

35. Target your
target
audience.
@ivanbrezakbrkan

36. Blogger
without a
blog?
@ivanbrezakbrkan

37. @ivanbrezakbrkan

38. Forget the:
CEO blog
@ivanbrezakbrkan

39. @ivanbrezakbrkan

40. Forget the:
Update
blog.
@ivanbrezakbrkan

41. Forget the:
Corporate
blog.
@ivanbrezakbrkan

42. The topic is
not YOU.
@ivanbrezakbrkan

43. The topic is
not YOUR
COMPANY
@ivanbrezakbrkan

44. @ivanbrezakbrkan

45. @ivanbrezakbrkan

46. @ivanbrezakbrkan

47. Cheap &
easy? MVP
indeed.
@ivanbrezakbrkan

48. Dedicate
time to
writing.
@ivanbrezakbrkan

49. It’s time for
a CCO, my
friends.
@ivanbrezakbrkan

50. @ivanbrezakbrkan

51. Start by
freelancing
- then hire.
@ivanbrezakbrkan

52. Get that
email, like,
tweet
@ivanbrezakbrkan

53. @ivanbrezakbrkan

54. @ivanbrezakbrkan

55. @ivanbrezakbrkan

56. Readers
become
users.
@ivanbrezakbrkan

57. Have a
%’)&=#%
voice!
@ivanbrezakbrkan

58. @ivanbrezakbrkan

59. @ivanbrezakbrkan

60. @ivanbrezakbrkan

61. 1. You’re an expert
2. Be topical
3. Target your readers/users
4. Get their email/follow/like
5. Have a voice
6. ...REPEAT
7. Call to action - get a user!
@ivanbrezakbrkan

62. Thanks,
geeks!
@ivanbrezakbrkan /
ivan@mememedia.me
@ivanbrezakbrkan

63. Q&A
@ivanbrezakbrkan /
ivan@mememedia.me