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DRIVE: The Surprising Truth
About What Motivates Us

Daniel H. Pink
17 June 2011




                              1
THE CANDLE PROBLEM




                     2
THE CANDLE PROBLEM




                     3
THE CANDLE PROBLEM




                     4
WHICH IS YOUR PROBLEM?

   ROUTINE         NONROUTINE




                                5
Pay people
  enough to take
the issue of money
   off the table.

                     6
AUTONOMY
MASTERY

PURPOSE

           7
8
MORE INFO

                                                TITLE: DRIVE | PANTONE 186C                                    6 x 9 SPINE: 0.53125




HRONICLE •           NEW YORK
                       TIMES                            NEW YORK TIMES                         BESTSELLER
ESTSELLER           BESTSELLER
                    DRiVE




                                                                 “Provocative and fascinating.” —MALCOLM GLADWELL
 ”
COLM GLADWELL


ter, who chal-
NANCIAL TIMES                                           Daniel H. Pink                                                                www.danpink.com
their peril.”
 TIFIC AMERICAN                                                       author of   A Whole New Mind
                    A bout What Moti vates Us
                      The Surprising Truth




with external
performance
 to direct our
d our world.

Pink exposes
 w that affects
motivation—
                                                                                                                                      twitter.com/danielpink
 hniques for
at will change



ong-running
 at has been
                      Daniel H. Pink




 of two other
e Agent Nation,
ness Review, Fast
 associations,
nsformation
 .C., with his
pink.com.
                                                                                                                                       dp@danpink.com
         BUSINESS

 6 0 0
                                                            The Surprising Truth
         EAN
                                                          A bo u t W h a t M ot i v a te s U s



                                                                                                                                                               9

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Drive with Dan Pink

  • 1. DRIVE: The Surprising Truth About What Motivates Us Daniel H. Pink 17 June 2011 1
  • 5. WHICH IS YOUR PROBLEM? ROUTINE NONROUTINE 5
  • 6. Pay people enough to take the issue of money off the table. 6
  • 8. 8
  • 9. MORE INFO TITLE: DRIVE | PANTONE 186C 6 x 9 SPINE: 0.53125 HRONICLE • NEW YORK TIMES NEW YORK TIMES BESTSELLER ESTSELLER BESTSELLER DRiVE “Provocative and fascinating.” —MALCOLM GLADWELL ” COLM GLADWELL ter, who chal- NANCIAL TIMES Daniel H. Pink www.danpink.com their peril.” TIFIC AMERICAN author of A Whole New Mind A bout What Moti vates Us The Surprising Truth with external performance to direct our d our world. Pink exposes w that affects motivation— twitter.com/danielpink hniques for at will change ong-running at has been Daniel H. Pink of two other e Agent Nation, ness Review, Fast associations, nsformation .C., with his pink.com. dp@danpink.com BUSINESS 6 0 0 The Surprising Truth EAN A bo u t W h a t M ot i v a te s U s 9