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SPONSOR
10/1/2015 - 10/3/2015
phoenixfashionweek.com
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Since 2008: The 8h
Annual Phoenix Fashion Week is the leading fashion in-
dustry event in Southwest. Our Mission is to bridge national and international
designers with retailers, boutiques, fashionistas, and top fashion media glob-
ally. The 4 day fashion event will showcase Holiday 2015 and Spring 2016 col-
lections with 25 designer runway shows, various trunk sales, statewide retail
events,
fashionable workshops and fabulous after parties.
Phoenix Fashion Week is dedicated to developing the Arizona fashion
industry through fashionable Humanity - benefiting Phoenix Based Don’t be a
Chump, Check for a Lump Charity with our FASHIONABLY PINK
Celebrity Runway Show. Our state-wide educational fashion seminars and
workshops led by top industry experts are now on a year-round schedule.
October 1 - 3, 2015 - Talking Stick Resort - Arizona
www.phoenixfashionweek.com
Founded 2005: Incorporated 2008
9 established designers, 15 emerging, and 10+ accessory designers
present prêt-a-porter, evening, resort collections, luxury sportswear,
celebrity designer, high fashion swimwear, and fashionable accessories.
Phoenix Fashion Week has organically grown into THE RESOURCE for
all things fashionable. Sponsors and partners gain targeted sales exposure
allyearthroughourfashionevents,productlaunces,socialmedia,partnerships,
and on marketing collateral. Over 300 designers have been invited to
apply for only 25 fashion slots to showcase their brands this year.
We have over 500 boutiques and retailers in our network. We anticipate
over 6,000 attendees for Phoenix Fashion Week 2015 and expect
over 3 million marketing impressions on-line, on TV, and in print.
Emerging Designer of the Year: Emerging Designer (15) contest:
One talented winner
Mercedes Benz Official Car - 45 TV Spots over 2.2 Million Impressions
Phoenix Fashion Week supports local charities including “Don’t be a Chump,
Check for a Lump”, by kicking off the week with the FASHIONABLY PINK
Celebrity Fashion Show. Each designer will design one outfit inspired by the
color pink for the runway.
Talking Stick Resort, No7 Cosmetics, TONI&GUY, Cabana Modern Apartment
Homes, FIDM, Uber, Bad Water Brewing, NewTimes,TheAgencyArizona, FBI,
PRIGraphics,ArtInstituteofPhoenix,ScottsdalePoloChampionships,Studio3D.
PR – Melissa Rein: 602-384-4747 – melissa@thebrandconsortium.com
Executive Director: Brian Hill - info@phoenixfashionweek.com
Bridging Designers and Buyers.
FACT SHEET
OVERVIEW
DATE AND LOCATION
WEBSITE
FOUNDED
PRODUCTS
2015 POINTS OF INTEREST
EMERGING DESIGNER
BOOTCAMP
MODEL OF THE YEAR:
NOTABLE 2014 HIGHLIGHT
CHARITABLE CONTRIBUTION
2014 SPONSORS
MEDIA INFORMATION
PARTICIPATION
TIME Thursday Oct. 1 Friday Oct. 2 Saturday Oct. 3
9:00 AM
MEDIA DAY (WED., Sept. 30th)
(Talking Stick Resort)
9:00AM - 3:00PM On Site Registration (T.S.R.) On Site Registration (T.S.R) On Site Registration (T.S.R.)
9:00AM - 4:00PM Boutique Appointments w/ Designers Boutique Appointments with Designers
9:00AM - 10:30AM Fashion Education Seminar Fashion Education Seminar Fashion Education Seminar
10:30AM - 12:00AM Fashion Education Seminar Fashion Education Seminar Fashion Education Seminar
12:00PM - 1:30PM Fashion Education Seminar Fashion Education Seminar Fashion Education Seminar
Concert Series Concert Series Concert Series5:00PM - 7:00PM
5:00PM - 10:00PM
5:00PM
(Friday 9/25)
Fashionably Pink Show7:00PM - 10:00PM
DOORS OPEN TO PUBLIC DOORS OPEN TO PUBLIC DOORS OPEN TO PUBLIC
5 Emerging Designer Shows5 5 Emerging Designer Shows 5 Emerging Designer Shows
9:45PM 3 Established Runway Shows 3 Established Runway Shows 3 Established Runway Shows
7:30PM - 9:30PM
"STYLE VILLA" SHOPPING MARKET "STYLE VILLA" SHOPPING MARKET"STYLE VILLA" SHOPPING MARKET
Boutique Appointments with Designers
PHOENIX FASHION WEEK OCTOBER 1 - OCTOBER 3, 2015 - OFFICIAL SCHEDULE
PHXFWPHXFWPHXFW
2015 HOST
4
BRIDGING DESIGNERS & BUYERS. Information Packet
October 1st
- October 3rd
2015
Phoenix Fashion Week has shattered attendance records from 1,300 in 2008, to an expected 6,000+
fashionistas in 2015. The 8th
annual Phoenix Fashion Week, is taking place October 1st
–
October 3rd
2015, bridging international fashion designers with on-line and boutique
retailers from primarily the West Coast in a 4-Day market style runway event showcasing Holiday
2015 and Spring 2016 collections. Our ultimate mission to push Arizona Fashion Forward.
Phoenix Fashion Week attendees include the following: Apparel, accessory, retail / wholesale buyers,
ranging from boutique owners, mass retailers, fashionistas, professional stylists, fashion designers,
models, photographers, fashion bloggers, on-line / e-commerce retailers, celebrities, politicians, to local
and national media.
More than 6,000 guests are expected throughout the 4 days with over 3,000,000 marketing impressions
expected for 2015. Over 66% of our guests are college educated between the ages of 18 and 40.
Fashion buying is a high priority in their lives, most shop multiple times per month both in stores
and on-line. 70% of our guests are female. 79% of males attending are between the ages of 20-40.
Reach New Buyers & Increase Sales
Gain access to our established database that includes fashionistas, designers, retailers, media,
social media outlets, and industry professionals attending Phoenix Fashion Week. Sell direct
through our shopping portals: Style villa, ticket hub, “SWAG” bags, after parties, and more.
Strengthen Existing Client Relationships & Increase Sales
By partnering with Phoenix Fashion Week, your brand will have VIP Access. Invite your clients and
employees to experience fashion shows, workshops, meet and greet designers, network with
industry professionals and celebrities, all while supporting our community. These experiences for
your brand are priceless.
Enhance Your Brand’s Reputation
Improve how your brand is perceived by your target audience and further shape buying attitudes
by sponsoring an event that appeals directly to your market. Increasing sales and maximizing
your brand’s exposure will ensure this to be a profitable opportunity for your company.
Humanity
Local charity Don’t Be A Chump, Check for a Lump- Phoenix is just one of the 3 charities that your brand will
be aligned
with as we raise both awareness and funds for breast cancer research again this year.
Education
Project your brand in the minds of fashion career minded high school & college students that use
Phoenix Fashion Week as their Educational Resource for all things fashionable in the Southwest.
Year Round
Your brand will be seen and shopped throughout 2015 monthly, through our website, Fashion Arizona
network group, PHXFW Program, Twitter, Facebook, and our popular ‘One Nation Under Fashion’ blog.
SPONSORSHIP
5www.phoenixfashionweek.com
GUEST PROFILE
GUEST DEMOGRAPHICS
BENEFITS
6
Placement:
	 Presenting Title (1) and Hosting Title (1) - $50,000 (Naming Rights)
	 This year round level is tailored and personalized to meet the needs and goals of 2 sponsors
	 (Presented by & Hosted by). This level includes: Pre-Event for 100 attendees, unique
	 logo positioning on all Phoenix Fashion Week 2015 collateral (50,000+ items), strategic
	 banner placement, interview in PHXFW Blog, with preferred logo placement and link on
	 the phoenixfashionweek.com homepage, Phoenix Fashion Week program Ad, and Social
	 Media Campaign, Includes naming rights to Outstanding Brand Award or VIP Lounge.
	 Diamond – Model of The Year Contest (July thru October 2015) - $40,000
	 Platinum – Exclusive Auto Brand of Phoenix Fashion Week (Includes Media Day Rights) - $30,000
	 Gold - Fashionably Pink Celebrity & Charity Fashion Show (Naming Rights) - $25,000
	 Silver – Official Spirits/Wine/Beer Sponsor (includes After Party or VIP Lounge area) - $20,000
	 Bronze - Log-In Lounge & Red Carpet - (Blogger central & designer interview area) - $15,000
	 Official Hair Partner - Includes Backstage, Model Room and Style Area Naming Rights $20,000
	 Emerging Designer Contest (June – October & Naming Rights) - $12,000
	 Concert Series: Live Concert Series & Booth Area (Secure intermission talent each day) - $10,000
	 Business of Fashion Seminar Series (Naming Rights to 9 Seminars) - $10,000
	 Inspire Fashion Contest (High School & College Design Scholarship Naming Rights) - $7,500
	 Style Villa Naming Rights (Includes Vendor Booth for 3 nights) - $7,500
	 Official Nails - Naming Rights (Oct. 1 - Oct. 4) - $2,000
	 10 Pack Tickets Sponsorship – (Your team, group or business name listed, save $250) - $500
Product Placement & Custom Package: VIP Swag Bags
	 Style Villa Vendor Booth (8x6 area on Thur, Fri, or Sat.) – Direct sales or sampling opportunity - $500
	 SWAG Bag Custom Bag Sponsor - $250 & Provide 100 Bags (With co-branded logos on each bag)
	 SWAG Bag Product in Bags ($25 est. value per gift) - $100; plus 100 product samples or gift cards
In- Kind Trade Partners- No Cash
	 Daily Breakfast- (Seminar Attendees & PHXFW Staff) (enough to cover 100 people per day)
	 Daily Dinner- (Green Room & Models Room) (enought to cover 100 people per day)
Official After – Parties – Can be bundled with a Spirits or Auto Brand Package
	 Thursday Night: $3,000 (250+ Attendees Expected) + your activation expense
	 Friday Night: $4,000 (500+ Attendees Expected) + your activation expense
SPONSORSHIP LEVELS- *All can be bundled and customized for your brand.
BRIDGING DESIGNERS & BUYERS.
www.phoenixfashionweek.com
www.phoenixfashionweek.com 7
Benefits include: (For all of 2015)
▪	 Includes ability to tailor and personalize specific Title Sponsorship needs for your brand
▪	 Logo inclusion on all Phoenix Fashion Week marketing collateral (50,000 prints) $10,000 value
▪	 Logo recognition on Phoenix Fashion Week Print Advertisements $15,000 Value
▪	 Logo recognition on step & repeat signage at Phoenix Fashion Week $3,000 Value
▪	 Press release announcing your brand sponsorship (prior to Media Day) $2,000 Value
▪	 Brand name recognition on radio & television announcements (when applicable) $5,000 Value
▪	 (16) Platinum VIP passes ($150) includes (16) assigned front row seats to of Phoenix Fashion Week 		
	 fashion shows Wednesday October 1st
– Saturday October 3rd
$2,400 Value
▪	 (16) Total VIP access passes ($50) to all three Phoenix Fashion Week after parties $800 Value
▪	 Complimentary product placement opportunity (400-piece minimum); market your company
	 through product samples or gift cards in VIP “SWAG” bags (4 nights). $800 Value
▪	 Full page advertisement in the official Phoenix Fashion Week show program $2,000 Value
▪	 Phoenix Fashion Week Pre-Event (July-September) (100+ people) $10,000 Value
SOCIAL MEDIA CAMPAIGN: (15,000+ followers) - Customized for Title Sponsor
▪	 Includes Twitter, Facebook, Youtube, E-blasts and ‘One Nation Under Fashion’ Blog, for all of 2015.
	 $12,000 Value
▪	 Preferred Logo placement with hyper-link to sponsor’s website posted on Phoenix Fashion Week
	 website, for all of 2015. $5,000 Value
Total Package Value: $68,000
CO-TITLE (2) SPONSORSHIP - $50,000 Presenting or Host
BRIDGING DESIGNERS & BUYERS.
8 www.phoenixfashionweek.com
Benefits include: March – October Activation – 6 Full Months of Impressions & Sampling
▪	 Presenting logo on all ‘Model of the Year’ marketing collateral (20,000+) $15,000 Value
▪	 Logo inclusion on select Phoenix Fashion Week marketing collateral (10,000+) $7,000 Value
▪	 Logo recognition on step & repeat signage at Phoenix Fashion Week $3,000 Value
▪	 Press release announcing your brand sponsorship of ‘Model of the Year’ $2,500 Value
▪	 (14 total) VIP passes ($50) includes (14) assigned front row seats to Phoenix Fashion
	 Week fashion shows Wednesday October 1st
– Saturday October 3rd
- $2,100 Value
▪	 (14) VIP access passes to all Phoenix Fashion Week after parties - $1,200 Value
▪	 Complimentary product placement opportunity (400-piece minimum); market your company
	 through product samples or gift cards in VIP “Swag” bags. $800 Value
▪	 Full page advertorial in the official Phoenix Fashion Week show program $3,000 Value
SOCIAL MEDIA CAMPAIGN: (15,000+ followers) – Customized for ‘Model of the Year’
▪	 Includes Twitter, Facebook, Youtube, E-blasts and ‘One Nation Under Fashion’ Blog, for all of 2015.
	 $12,000 Value
▪	 Preferred Logo placement with hyper-link to sponsor’s website posted on Phoenix Fashion Week
	 website, for all of 2015. $5,000 Value
Total Package Value: $51,500
DIAMOND SPONSORSHIP - Model of The Year Contest - $40,000
BRIDGING DESIGNERS & BUYERS.
Benefits include: Exclusive Auto Brand of Phoenix Fashion Week
▪	 Logo inclusion on select Phoenix Fashion Week marketing collateral (15,000+) $12,000 Value
▪	 Logo recognition on step & repeat signage at Phoenix Fashion Week $3,000 Value
▪	 Press release announcing your brand sponsorship (prior to Media Day) $2,500 Value
▪	 (12 total) Platinum VIP passes ($150) includes (12) assigned front row seats to Phoenix Fashion
	 Week fashion shows Wednesday October 1st
– Saturday October 3rd
- $1,800 Value
▪	 (12) VIP access passes to all Phoenix Fashion Week after parties - $300 Value
▪	 Complimentary product placement opportunity (400-piece minimum); market your company
	 through product samples or gift cards in VIP “Swag” bags. $800 Value
▪	 Full Page advertisement in the official Phoenix Fashion Week show program $1,500 Value
SOCIAL MEDIA CAMPAIGN: (15,000+ followers) – Customized for New Car Release, etc.
▪	 Includes Twitter, Facebook, Youtube, E-blasts and ‘One Nation Under Fashion’ Blog, for all of 2015.
	 $10,000 Value
▪	 Preferred Logo placement with hyper-link to sponsor’s website posted on Phoenix Fashion Week
	 website, for all of 2015. $5,000 Value
Total Package Value: $36,900
PLATINUM SPONSORSHIP - $30,000
BRIDGING DESIGNERS & BUYERS.
www.phoenixfashionweek.com 9
Benefits include: Naming Rights to Fashionably Pink Celebrity Fashion Show
▪	 Your brand aligned with one of the premiere platforms at Phoenix Fashion Week.
▪	 Fashionably Pink: Your brand will be the official sponsor that kicks off Phoenix Fashion Week and
	 “Breast Cancer Awareness Month.” We envision successful brands that range from a focus on the
	 color pink, to brands supportive of the important work that is done daily by the amazing team at
	 Don’t Be a Chump, Check for a Lump- Phoenix.
▪	 Logo inclusion on select Phoenix Fashion Week marketing collateral (12,000+) $10,000 Value
▪	 Logo recognition on step & repeat signage at Fashionably Pink Show $3,000 Value
▪	 Press release announcing your brand sponsorship (prior to Media Day) $2,500 Value
▪	 (10 total) Platinum VIP passes ($150) includes (10) assigned front row seats to the Fashionably 	
	Pink fashion show Friday September 25th
- $1,500 Value
▪	 (10) VIP access passes to all three Phoenix Fashion Week after parties - $300 Value
▪	 Complimentary product placement opportunity (400-piece minimum); market your company
	 through product samples or gift cards in VIP “Swag” bags. $800 Value
▪	 Full page advertorial in the official Phoenix Fashion Week show program $2,000 Value
SOCIAL MEDIA CAMPAIGN: (15,000+ followers) – Customized for ‘Fashionably Pink’
▪	 Includes Twitter, Facebook, Youtube, E-blasts and ‘One Nation Under Fashion’ Blog, for all of 2015.
	 $10,000 Value
▪	 Dedicated web page to Fashionably Pink with hyper-link to sponsor’s website posted on
	 Phoenix Fashion Week website, for all of 2015. $5,000 Value
Total Package Value: $35,100
GOLD SPONSORSHIP - $25,000		 Fashionably Pink
BRIDGING DESIGNERS & BUYERS.
10 www.phoenixfashionweek.com
Benefits include: Official Spirits/Wine/Beer Sponsor (Naming Rights)
▪	 Logo inclusion on select Phoenix Fashion Week marketing collateral (10,000+) $7,500 Value
▪	 Logo recognition on step & repeat signage at Phoenix Fashion Week $3,000 Value
▪	 Logo recognition on provided banners at Phoenix Fashion Week $3,000 Value
▪	 Press release announcing your brand sponsorship (prior to Media Day) $2,500 Value
▪	 (8 total) Platinum VIP passes ($150) includes (8) assigned front row seats to Phoenix Fashion
	 Week fashion shows Thursday October 1st
– Saturday October 3rd
- $1,200 Value
▪	 (8) VIP access passes to all three Phoenix Fashion Week after parties - $200 Value
▪	 Complimentary product placement opportunity (400-piece minimum); market your company
	 through product samples or gift cards in VIP “Swag” bags. $800 Value
	
▪	 ½ Page advertisement in the official Phoenix Fashion Week show program $1,000 Value
SOCIAL MEDIA CAMPAIGN: (15,000+ followers) – Customized for ‘New Product Releases’
▪	 Includes Twitter, Facebook, Youtube, E-blasts and ‘One Nation Under Fashion’ Blog, for all of 2015.
	 $7,500 Value
▪	 Preferred logo placement with hyper-link to sponsor’s website posted on Phoenix Fashion Week
	 website, for all of 2015. $5,000 Value
Total Package Value: $31,200
BRIDGING DESIGNERS & BUYERS.
SILVER SPONSORSHIP - $20,000
11www.phoenixfashionweek.com
Benefits Include: 	Log-In Lounge Naming Rights
▪	 Your brand’s front & center position at blogger central during Phoenix Fashion Week $4,000 Value
▪	 Logo inclusion on select Phoenix Fashion Week marketing collateral (5,000+) $3,000 Value
▪	 Press release announcing your brand sponsorship (prior to Media Day) $2,500 Value
▪	 (6 total) Platinum VIP ($150) passes includes (6) assigned front row seats to Phoenix Fashion
	 Week fashion shows Thursday October 1st
– Saturday October 3rd
- $900 Value
▪	 (6) VIP access passes to all three Phoenix Fashion Week after parties - $150 Value
▪	 Complimentary product placement opportunity (400-piece minimum); market your company
	 through product samples or gift cards in VIP “Swag” bags. $800 Value
	
▪	 1/4 Page advertisement in the official Phoenix Fashion Week show program $250 Value
SOCIAL MEDIA CAMPAIGN: (15,000+ followers)
▪	 Mentions on Twitter, Facebook, Youtube, E-blasts and ‘One Nation Under Fashion’ Blog, for 2015.
	 $5,000 Value
▪	 Preferred logo placement with hyper-link to sponsor’s website posted on Phoenix Fashion Week
	 website, for all of 2015. $5,000 Value
Total Package Value: $21,600
BRONZE SPONSORSHIP - $15,000 Log-In Lounge
BRIDGING DESIGNERS & BUYERS.
12 www.phoenixfashionweek.com
Benefits Include: 	Naming Rights & Interactive Branding Activation
▪	 Emerging Designer Competition Activation is March – October as (14) young designers go through
	 “Fashion Boot Camp.” Includes various challenges with co-branding opportunities for your brand.
	 Opportunity to provide product and service packages, as well as a monetary grant (optional);
	 details to be discussed per brand. Example: Winning emerging designer should receive from your
	 brand, essential tools and services to help them launch and succeed (consulting, sewing machine ,
	 printer, camera, website design, boutique and market exposure, etc.) $4,000 Value
▪	 Logo inclusion on select Phoenix Fashion Week marketing collateral (5,000+) $3,000 Value
▪	 Dedicated web page for the contest on Phoenix Fashion Week website $3,000 Value
▪	 Press release announcing your brand sponsorship (prior to Media Day) $2,500 Value
▪	 (4 total) Platinum VIP passes ($150) includes (4) assigned front row seats to Phoenix Fashion
	 Week fashion shows Thursday October 1st
– Saturday October 3rd
- $400 Value
▪	 (4) VIP access passes to all three Phoenix Fashion Week after parties - $150 Value
▪	 Complimentary product placement opportunity (400-piece minimum); market your company
	 through product samples or gift cards in VIP “Swag” bags. $800 Value
▪	 1/4 Page advertisement in the official Phoenix Fashion Week show program $750 Value
SOCIAL MEDIA CAMPAIGN: (15,000+ followers)
▪	 Mentions on Twitter, Facebook, Youtube, E-blasts and ‘One Nation Under Fashion’ Blog,
	 for 2015. $3,000 Value
▪	 Preferred logo placement with hyper-link to sponsor’s website posted on Phoenix Fashion Week 	
	 website, for all of 2015. ($3,000 value)
Total Package Value: $15,600
EMERGING DESIGNER COMPETITION SPONSORSHIP - $12,000
BRIDGING DESIGNERS & BUYERS.
13www.phoenixfashionweek.com
Benefits include:
▪	 10 Pack – block of tickets ($75 Value each), RESERVED seats - $750 Value
▪	 Hyper-text link on Phoenix Fashion Week website for 2015 - $1,000 Value
Benefits include:
▪ 	 Product placement opportunity (100-piece minimum); market your company through product
	 samples or promotional inserts ($25+ gift cards) in official VIP “Swag” bags $1,000 Value
▪	 Brand listing recognition in the official show program - $250 Value
*Company agrees to support Phoenix Fashion Week with a value of goods in exchange for the
following benefits.
Benefits include:
▪	 Two (2) passes to one evening of Phoenix Fashion Week fashion shows
	 Thursday October 1st
– Saturday October 3rd
- $150 Value
▪	 Logo link on Phoenix Fashion Week website (linked to your website) for 2015 - $1,000 Value
▪	 Brand listing recognition in the official show program - $250 Value
	
Product and Services Include:
▪	 Daily Breakfast - (Seminar Attendees & PHXFW Staff) 100 people
▪	 Daily Dinner - (VIP Room & Models Room) 100 people
“10-PACK” TICKET SPONSORSHIP - $500 (SAVE $250)
14 www.phoenixfashionweek.com
VIP “SWAG” BAG SPONSORSHIP - $100 + PRODUCT (100 UNITS)
GIFT SPONSORSHIP* - EVEN TRADE
BRIDGING DESIGNERS & BUYERS.
Offical Salon/Spa- $20,000
° Includes Naming Rights, Backstage, Model Rooms, and Styling Area.
° October 2015. Customizeable applications to product launches and more.
Sounds of Phoenix Fashion Week Concert Series (Intermission) $10,000
° Provide / book the talent for the (3) intermissions at Phoenix Fashion Week
° Naming rights, booth presence, live remote.
Business of Fashion Seminar (3 per day: 9 total; 9AM-1PM) Sponsorship - $10,000
° Naming rights, table presence, product sampling. Leading industry professionals will share
their expertise at daily seminars & workshops. (Expect 300+ attendees.)
Inspire Fashion Design Scholarship & Contest ” - $7,500
° High School & College based fashion design competition.
° Naming rights, table presence, product sampling. Also can sell product on- site to general
public. (Includes $1,000 Scholarship to Winning Designer)
Style Villa Marketplace (Thur. – Sat. 5PM-10PM) Sponsorship - $7,500
° Naming rights, table presence, product sampling. Nightly trunk sale 5pm-10pm event
where public can purchase direct from all designers and boutiques.
Media Day Naming Rights -Level 3 (Bundled With Platinum Sponsor) -$1,000 Value
° Wednesday Sept. 30th
, when the showcasing designers will be presented to the media in an open
area. A complete digital press kit of PHXFW will be given to all media and press passes.
° Opportunity to secure your brand presence on all media day collateral, banner and
table presence at the event. Your brand logo hyperlinked on PHXFW website.
VIP Lounge (3 nights) Naming Rights -Level 1 Sponsorship- $3,000
° VIP area for celebrity styling, food sampling, product sampling.
° Supply complimentary product to Green Room. Also can market product on-site to the
attendees of this room. VIP’s will be styled in this area and will serve as a “get away” for
all.
Anticipate most attendees from PHXFW attending your after party. This can be bundled with a spirits, wine,
water, or energy drink sponsor. Party can be customized.
	 Thursday Night: $3,000 + activation expense
	 Friday Night: $4,000 + activation expense
	 Saturday Night: $5,000 + actication expense
° Exclusive naming rights to the PHXFW Red Carpet, Thursday Oct. 1st
or Saturday Oct. 3rd
° Also we can customize a package of tickets, links, access, etc. to add value package.
° Opportunity to host and interview all attendees on the Red Carpet. (Logo Backdrop)
° 8 x 6 Sales Area, with table, one chair, 5-10pm Thurs./Fri./Sat. $500 or all (3) nights for $1,200
° Ticket Sponsorship (10 Pack) discounted tickets, VIP access, assigned seats $500 (Save $100)
Your company will be listed on PHXFW website, VIP tickets are $75 individually ($750 value).
PRODUCT PLACEMENT SPONSORSHIPS:
15www.phoenixfashionweek.com
After Party/Special Event - $3,000 - $5,000
BRIDGING DESIGNERS & BUYERS.
Level 2 - Red Carpet - Media Partner - $3,000
Level 3 - Style Villa Sales Booth ($500) or 10 Pack of Tickets ($500)
Company Name: _______ ___
Contact: Email:
Website: Tel: [ ] Fax: [ ]
Address:
City/State: Zip Code:
GENERAL CONTACT INFORMATION
BRIDGING DESIGNERS & BUYERS.
Fashion ● Education ● Humanity
APPLICATION FORM
October 1st
- October 3rd
2015
SPONSOR PACKAGE
MATERIALS NEEDED TO COMPLETE APPLICATION
(CHECK ALL THAT APPLY)
Type: Vectored Logo Payment Swag Jpeg Logo
EventDetails______________________________________________________________________
________________________________________________________________________________
Must submit the following items for you file:
	 Company/Brand profile. (25 words max.)
	 Vectored Logo & Jpeg Logo
	 Website Address
	 Swag Items Description_______________________________________________________
	 Payment (Deposit)__________________
	 Payment (Balance)__________________
	 Public relations or marketing contact info:________________________________________
	 Sponsorship Level (Details)____________________________________________________
__________________________________________________________________________
Must submit 50% deposit with this application. (Your company check will be returned if the
application is not approved by the committee. Full payment must be received by (see your rep for
details)
www.phoenixfashionweek.com
REQUIREMENTS
16
Fashion ● Education ● Humanity
(Add value to your brand! Please check the branding opportunities that you would like to add.)
	 Co-Title Sponsorship (2) - $50,000 _________________________________________ approved by
	 Diamond Sponsorship - $40,000 ___________________________________________ approved by
	 Platinum Sponsorship - $30,000 ____________________________________________ approved by
	 Gold Sponsorship - $25,000 _______________________________________________ approved by
	 Silver Sponsorship - $20,000 ______________________________________________ approved by
	 Bronze Sponsorship - $15,000 _____________________________________________ approved by
	 Emerging Designer Contest Sponsorship - $12,000 _____________________________ approved by
	 Business of Fashion Seminar Sponsorship - $10,000 ____________________________ approved by
	 Inspire Fashion Scholarship Sponsorship - $7,500 ______________________________ approved by
	 Ticket Sponsorship 10 pack (save $250) or Style Villa Booth - $500 or $500 ________ approved by
	 Swag Bag Sponsorship 100 Units ($25 Value min.) - $100 _______________________ approved by
	 ( )Custom Sponsorship - $____________________Event (s) ____________________ approved by
Phoenix Fashion Week’s preferred method of payment for your sponsorship is company check.
Check No. (Pre-approved Company Check):________________Bank Name:___________________________
If above sponsor is making a partial payment (deposit of 50% min.) a credit card must be on file.
Card No.____________________________________________Card Type:___________________________
Exp. Date:_________________ CV No. (3 Digit Code Located on Back of Card):________________
Amount:$____________________________________Billing Zip Code_____________________________
*All fields are required. *Make check payable to Phoenix Fashion Week.
*Mail payments to: Phoenix Fashion Week 3316 E. Washington, #201, Phoenix, AZ 85034.
I/We hereby confirm our participation at Phoenix Fashion Week 2015 and accept and agree to abide by the
terms, rules and regulations of Phoenix Fashion Week. I/We authorize Phoenix Fashion Week and/or its
affiliates to cash the check / charge my credit card, the amount of:_____as stated above. Furthermore, I/we
agree to participate in the fashion shows and events produced by Phoenix Fashion Week and its affiliates.
Signature:_________________________________Billing Address:__________________________________
Print Name & Title:____________________________________ : __________________________________
Date:________________________________________________Billing Zip Code_______________________
Please note: Each sponsor wishing to participate in PHXFW must submit application and materials. Submitting this
application does not guarantee selection and is subject to review and approval of the PHXFW Committee. Due to the
large volume of applicants, it is suggested that sponsors submit their application as soon as possible. The PHXFW
committee will continue accepting applications until July 29th, 2015. A decision will be made and communicated to
the sponsor as soon as possible. Print, scan & email application (or take screenshot of this page and email it) and
submit materials to: info@phoenixfashionweek.com. If you require additional information regarding the event, please
contact Brian Hill – brian@phoenixfashionweek.com 480.430.9489.
* No refunds on ANY sponsor fees after July 29th
– NO EXCEPTIONS.
BRIDGING DESIGNERS & BUYERS.
SPONSORSHIP OPPORTUNITIES
PAYMENT DETAILS
17www.phoenixfashionweek.com
18
Phoenix Fashion Week 2015 Sponsor Deck
Phoenix Fashion Week 2015 Sponsor Deck

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Phoenix Fashion Week 2015 Sponsor Deck

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  • 3. 3 Since 2008: The 8h Annual Phoenix Fashion Week is the leading fashion in- dustry event in Southwest. Our Mission is to bridge national and international designers with retailers, boutiques, fashionistas, and top fashion media glob- ally. The 4 day fashion event will showcase Holiday 2015 and Spring 2016 col- lections with 25 designer runway shows, various trunk sales, statewide retail events, fashionable workshops and fabulous after parties. Phoenix Fashion Week is dedicated to developing the Arizona fashion industry through fashionable Humanity - benefiting Phoenix Based Don’t be a Chump, Check for a Lump Charity with our FASHIONABLY PINK Celebrity Runway Show. Our state-wide educational fashion seminars and workshops led by top industry experts are now on a year-round schedule. October 1 - 3, 2015 - Talking Stick Resort - Arizona www.phoenixfashionweek.com Founded 2005: Incorporated 2008 9 established designers, 15 emerging, and 10+ accessory designers present prêt-a-porter, evening, resort collections, luxury sportswear, celebrity designer, high fashion swimwear, and fashionable accessories. Phoenix Fashion Week has organically grown into THE RESOURCE for all things fashionable. Sponsors and partners gain targeted sales exposure allyearthroughourfashionevents,productlaunces,socialmedia,partnerships, and on marketing collateral. Over 300 designers have been invited to apply for only 25 fashion slots to showcase their brands this year. We have over 500 boutiques and retailers in our network. We anticipate over 6,000 attendees for Phoenix Fashion Week 2015 and expect over 3 million marketing impressions on-line, on TV, and in print. Emerging Designer of the Year: Emerging Designer (15) contest: One talented winner Mercedes Benz Official Car - 45 TV Spots over 2.2 Million Impressions Phoenix Fashion Week supports local charities including “Don’t be a Chump, Check for a Lump”, by kicking off the week with the FASHIONABLY PINK Celebrity Fashion Show. Each designer will design one outfit inspired by the color pink for the runway. Talking Stick Resort, No7 Cosmetics, TONI&GUY, Cabana Modern Apartment Homes, FIDM, Uber, Bad Water Brewing, NewTimes,TheAgencyArizona, FBI, PRIGraphics,ArtInstituteofPhoenix,ScottsdalePoloChampionships,Studio3D. PR – Melissa Rein: 602-384-4747 – melissa@thebrandconsortium.com Executive Director: Brian Hill - info@phoenixfashionweek.com Bridging Designers and Buyers. FACT SHEET OVERVIEW DATE AND LOCATION WEBSITE FOUNDED PRODUCTS 2015 POINTS OF INTEREST EMERGING DESIGNER BOOTCAMP MODEL OF THE YEAR: NOTABLE 2014 HIGHLIGHT CHARITABLE CONTRIBUTION 2014 SPONSORS MEDIA INFORMATION PARTICIPATION
  • 4. TIME Thursday Oct. 1 Friday Oct. 2 Saturday Oct. 3 9:00 AM MEDIA DAY (WED., Sept. 30th) (Talking Stick Resort) 9:00AM - 3:00PM On Site Registration (T.S.R.) On Site Registration (T.S.R) On Site Registration (T.S.R.) 9:00AM - 4:00PM Boutique Appointments w/ Designers Boutique Appointments with Designers 9:00AM - 10:30AM Fashion Education Seminar Fashion Education Seminar Fashion Education Seminar 10:30AM - 12:00AM Fashion Education Seminar Fashion Education Seminar Fashion Education Seminar 12:00PM - 1:30PM Fashion Education Seminar Fashion Education Seminar Fashion Education Seminar Concert Series Concert Series Concert Series5:00PM - 7:00PM 5:00PM - 10:00PM 5:00PM (Friday 9/25) Fashionably Pink Show7:00PM - 10:00PM DOORS OPEN TO PUBLIC DOORS OPEN TO PUBLIC DOORS OPEN TO PUBLIC 5 Emerging Designer Shows5 5 Emerging Designer Shows 5 Emerging Designer Shows 9:45PM 3 Established Runway Shows 3 Established Runway Shows 3 Established Runway Shows 7:30PM - 9:30PM "STYLE VILLA" SHOPPING MARKET "STYLE VILLA" SHOPPING MARKET"STYLE VILLA" SHOPPING MARKET Boutique Appointments with Designers PHOENIX FASHION WEEK OCTOBER 1 - OCTOBER 3, 2015 - OFFICIAL SCHEDULE PHXFWPHXFWPHXFW 2015 HOST 4
  • 5. BRIDGING DESIGNERS & BUYERS. Information Packet October 1st - October 3rd 2015 Phoenix Fashion Week has shattered attendance records from 1,300 in 2008, to an expected 6,000+ fashionistas in 2015. The 8th annual Phoenix Fashion Week, is taking place October 1st – October 3rd 2015, bridging international fashion designers with on-line and boutique retailers from primarily the West Coast in a 4-Day market style runway event showcasing Holiday 2015 and Spring 2016 collections. Our ultimate mission to push Arizona Fashion Forward. Phoenix Fashion Week attendees include the following: Apparel, accessory, retail / wholesale buyers, ranging from boutique owners, mass retailers, fashionistas, professional stylists, fashion designers, models, photographers, fashion bloggers, on-line / e-commerce retailers, celebrities, politicians, to local and national media. More than 6,000 guests are expected throughout the 4 days with over 3,000,000 marketing impressions expected for 2015. Over 66% of our guests are college educated between the ages of 18 and 40. Fashion buying is a high priority in their lives, most shop multiple times per month both in stores and on-line. 70% of our guests are female. 79% of males attending are between the ages of 20-40. Reach New Buyers & Increase Sales Gain access to our established database that includes fashionistas, designers, retailers, media, social media outlets, and industry professionals attending Phoenix Fashion Week. Sell direct through our shopping portals: Style villa, ticket hub, “SWAG” bags, after parties, and more. Strengthen Existing Client Relationships & Increase Sales By partnering with Phoenix Fashion Week, your brand will have VIP Access. Invite your clients and employees to experience fashion shows, workshops, meet and greet designers, network with industry professionals and celebrities, all while supporting our community. These experiences for your brand are priceless. Enhance Your Brand’s Reputation Improve how your brand is perceived by your target audience and further shape buying attitudes by sponsoring an event that appeals directly to your market. Increasing sales and maximizing your brand’s exposure will ensure this to be a profitable opportunity for your company. Humanity Local charity Don’t Be A Chump, Check for a Lump- Phoenix is just one of the 3 charities that your brand will be aligned with as we raise both awareness and funds for breast cancer research again this year. Education Project your brand in the minds of fashion career minded high school & college students that use Phoenix Fashion Week as their Educational Resource for all things fashionable in the Southwest. Year Round Your brand will be seen and shopped throughout 2015 monthly, through our website, Fashion Arizona network group, PHXFW Program, Twitter, Facebook, and our popular ‘One Nation Under Fashion’ blog. SPONSORSHIP 5www.phoenixfashionweek.com GUEST PROFILE GUEST DEMOGRAPHICS BENEFITS
  • 6. 6 Placement: Presenting Title (1) and Hosting Title (1) - $50,000 (Naming Rights) This year round level is tailored and personalized to meet the needs and goals of 2 sponsors (Presented by & Hosted by). This level includes: Pre-Event for 100 attendees, unique logo positioning on all Phoenix Fashion Week 2015 collateral (50,000+ items), strategic banner placement, interview in PHXFW Blog, with preferred logo placement and link on the phoenixfashionweek.com homepage, Phoenix Fashion Week program Ad, and Social Media Campaign, Includes naming rights to Outstanding Brand Award or VIP Lounge. Diamond – Model of The Year Contest (July thru October 2015) - $40,000 Platinum – Exclusive Auto Brand of Phoenix Fashion Week (Includes Media Day Rights) - $30,000 Gold - Fashionably Pink Celebrity & Charity Fashion Show (Naming Rights) - $25,000 Silver – Official Spirits/Wine/Beer Sponsor (includes After Party or VIP Lounge area) - $20,000 Bronze - Log-In Lounge & Red Carpet - (Blogger central & designer interview area) - $15,000 Official Hair Partner - Includes Backstage, Model Room and Style Area Naming Rights $20,000 Emerging Designer Contest (June – October & Naming Rights) - $12,000 Concert Series: Live Concert Series & Booth Area (Secure intermission talent each day) - $10,000 Business of Fashion Seminar Series (Naming Rights to 9 Seminars) - $10,000 Inspire Fashion Contest (High School & College Design Scholarship Naming Rights) - $7,500 Style Villa Naming Rights (Includes Vendor Booth for 3 nights) - $7,500 Official Nails - Naming Rights (Oct. 1 - Oct. 4) - $2,000 10 Pack Tickets Sponsorship – (Your team, group or business name listed, save $250) - $500 Product Placement & Custom Package: VIP Swag Bags Style Villa Vendor Booth (8x6 area on Thur, Fri, or Sat.) – Direct sales or sampling opportunity - $500 SWAG Bag Custom Bag Sponsor - $250 & Provide 100 Bags (With co-branded logos on each bag) SWAG Bag Product in Bags ($25 est. value per gift) - $100; plus 100 product samples or gift cards In- Kind Trade Partners- No Cash Daily Breakfast- (Seminar Attendees & PHXFW Staff) (enough to cover 100 people per day) Daily Dinner- (Green Room & Models Room) (enought to cover 100 people per day) Official After – Parties – Can be bundled with a Spirits or Auto Brand Package Thursday Night: $3,000 (250+ Attendees Expected) + your activation expense Friday Night: $4,000 (500+ Attendees Expected) + your activation expense SPONSORSHIP LEVELS- *All can be bundled and customized for your brand. BRIDGING DESIGNERS & BUYERS. www.phoenixfashionweek.com
  • 7. www.phoenixfashionweek.com 7 Benefits include: (For all of 2015) ▪ Includes ability to tailor and personalize specific Title Sponsorship needs for your brand ▪ Logo inclusion on all Phoenix Fashion Week marketing collateral (50,000 prints) $10,000 value ▪ Logo recognition on Phoenix Fashion Week Print Advertisements $15,000 Value ▪ Logo recognition on step & repeat signage at Phoenix Fashion Week $3,000 Value ▪ Press release announcing your brand sponsorship (prior to Media Day) $2,000 Value ▪ Brand name recognition on radio & television announcements (when applicable) $5,000 Value ▪ (16) Platinum VIP passes ($150) includes (16) assigned front row seats to of Phoenix Fashion Week fashion shows Wednesday October 1st – Saturday October 3rd $2,400 Value ▪ (16) Total VIP access passes ($50) to all three Phoenix Fashion Week after parties $800 Value ▪ Complimentary product placement opportunity (400-piece minimum); market your company through product samples or gift cards in VIP “SWAG” bags (4 nights). $800 Value ▪ Full page advertisement in the official Phoenix Fashion Week show program $2,000 Value ▪ Phoenix Fashion Week Pre-Event (July-September) (100+ people) $10,000 Value SOCIAL MEDIA CAMPAIGN: (15,000+ followers) - Customized for Title Sponsor ▪ Includes Twitter, Facebook, Youtube, E-blasts and ‘One Nation Under Fashion’ Blog, for all of 2015. $12,000 Value ▪ Preferred Logo placement with hyper-link to sponsor’s website posted on Phoenix Fashion Week website, for all of 2015. $5,000 Value Total Package Value: $68,000 CO-TITLE (2) SPONSORSHIP - $50,000 Presenting or Host BRIDGING DESIGNERS & BUYERS.
  • 8. 8 www.phoenixfashionweek.com Benefits include: March – October Activation – 6 Full Months of Impressions & Sampling ▪ Presenting logo on all ‘Model of the Year’ marketing collateral (20,000+) $15,000 Value ▪ Logo inclusion on select Phoenix Fashion Week marketing collateral (10,000+) $7,000 Value ▪ Logo recognition on step & repeat signage at Phoenix Fashion Week $3,000 Value ▪ Press release announcing your brand sponsorship of ‘Model of the Year’ $2,500 Value ▪ (14 total) VIP passes ($50) includes (14) assigned front row seats to Phoenix Fashion Week fashion shows Wednesday October 1st – Saturday October 3rd - $2,100 Value ▪ (14) VIP access passes to all Phoenix Fashion Week after parties - $1,200 Value ▪ Complimentary product placement opportunity (400-piece minimum); market your company through product samples or gift cards in VIP “Swag” bags. $800 Value ▪ Full page advertorial in the official Phoenix Fashion Week show program $3,000 Value SOCIAL MEDIA CAMPAIGN: (15,000+ followers) – Customized for ‘Model of the Year’ ▪ Includes Twitter, Facebook, Youtube, E-blasts and ‘One Nation Under Fashion’ Blog, for all of 2015. $12,000 Value ▪ Preferred Logo placement with hyper-link to sponsor’s website posted on Phoenix Fashion Week website, for all of 2015. $5,000 Value Total Package Value: $51,500 DIAMOND SPONSORSHIP - Model of The Year Contest - $40,000 BRIDGING DESIGNERS & BUYERS.
  • 9. Benefits include: Exclusive Auto Brand of Phoenix Fashion Week ▪ Logo inclusion on select Phoenix Fashion Week marketing collateral (15,000+) $12,000 Value ▪ Logo recognition on step & repeat signage at Phoenix Fashion Week $3,000 Value ▪ Press release announcing your brand sponsorship (prior to Media Day) $2,500 Value ▪ (12 total) Platinum VIP passes ($150) includes (12) assigned front row seats to Phoenix Fashion Week fashion shows Wednesday October 1st – Saturday October 3rd - $1,800 Value ▪ (12) VIP access passes to all Phoenix Fashion Week after parties - $300 Value ▪ Complimentary product placement opportunity (400-piece minimum); market your company through product samples or gift cards in VIP “Swag” bags. $800 Value ▪ Full Page advertisement in the official Phoenix Fashion Week show program $1,500 Value SOCIAL MEDIA CAMPAIGN: (15,000+ followers) – Customized for New Car Release, etc. ▪ Includes Twitter, Facebook, Youtube, E-blasts and ‘One Nation Under Fashion’ Blog, for all of 2015. $10,000 Value ▪ Preferred Logo placement with hyper-link to sponsor’s website posted on Phoenix Fashion Week website, for all of 2015. $5,000 Value Total Package Value: $36,900 PLATINUM SPONSORSHIP - $30,000 BRIDGING DESIGNERS & BUYERS. www.phoenixfashionweek.com 9
  • 10. Benefits include: Naming Rights to Fashionably Pink Celebrity Fashion Show ▪ Your brand aligned with one of the premiere platforms at Phoenix Fashion Week. ▪ Fashionably Pink: Your brand will be the official sponsor that kicks off Phoenix Fashion Week and “Breast Cancer Awareness Month.” We envision successful brands that range from a focus on the color pink, to brands supportive of the important work that is done daily by the amazing team at Don’t Be a Chump, Check for a Lump- Phoenix. ▪ Logo inclusion on select Phoenix Fashion Week marketing collateral (12,000+) $10,000 Value ▪ Logo recognition on step & repeat signage at Fashionably Pink Show $3,000 Value ▪ Press release announcing your brand sponsorship (prior to Media Day) $2,500 Value ▪ (10 total) Platinum VIP passes ($150) includes (10) assigned front row seats to the Fashionably Pink fashion show Friday September 25th - $1,500 Value ▪ (10) VIP access passes to all three Phoenix Fashion Week after parties - $300 Value ▪ Complimentary product placement opportunity (400-piece minimum); market your company through product samples or gift cards in VIP “Swag” bags. $800 Value ▪ Full page advertorial in the official Phoenix Fashion Week show program $2,000 Value SOCIAL MEDIA CAMPAIGN: (15,000+ followers) – Customized for ‘Fashionably Pink’ ▪ Includes Twitter, Facebook, Youtube, E-blasts and ‘One Nation Under Fashion’ Blog, for all of 2015. $10,000 Value ▪ Dedicated web page to Fashionably Pink with hyper-link to sponsor’s website posted on Phoenix Fashion Week website, for all of 2015. $5,000 Value Total Package Value: $35,100 GOLD SPONSORSHIP - $25,000 Fashionably Pink BRIDGING DESIGNERS & BUYERS. 10 www.phoenixfashionweek.com
  • 11. Benefits include: Official Spirits/Wine/Beer Sponsor (Naming Rights) ▪ Logo inclusion on select Phoenix Fashion Week marketing collateral (10,000+) $7,500 Value ▪ Logo recognition on step & repeat signage at Phoenix Fashion Week $3,000 Value ▪ Logo recognition on provided banners at Phoenix Fashion Week $3,000 Value ▪ Press release announcing your brand sponsorship (prior to Media Day) $2,500 Value ▪ (8 total) Platinum VIP passes ($150) includes (8) assigned front row seats to Phoenix Fashion Week fashion shows Thursday October 1st – Saturday October 3rd - $1,200 Value ▪ (8) VIP access passes to all three Phoenix Fashion Week after parties - $200 Value ▪ Complimentary product placement opportunity (400-piece minimum); market your company through product samples or gift cards in VIP “Swag” bags. $800 Value ▪ ½ Page advertisement in the official Phoenix Fashion Week show program $1,000 Value SOCIAL MEDIA CAMPAIGN: (15,000+ followers) – Customized for ‘New Product Releases’ ▪ Includes Twitter, Facebook, Youtube, E-blasts and ‘One Nation Under Fashion’ Blog, for all of 2015. $7,500 Value ▪ Preferred logo placement with hyper-link to sponsor’s website posted on Phoenix Fashion Week website, for all of 2015. $5,000 Value Total Package Value: $31,200 BRIDGING DESIGNERS & BUYERS. SILVER SPONSORSHIP - $20,000 11www.phoenixfashionweek.com
  • 12. Benefits Include: Log-In Lounge Naming Rights ▪ Your brand’s front & center position at blogger central during Phoenix Fashion Week $4,000 Value ▪ Logo inclusion on select Phoenix Fashion Week marketing collateral (5,000+) $3,000 Value ▪ Press release announcing your brand sponsorship (prior to Media Day) $2,500 Value ▪ (6 total) Platinum VIP ($150) passes includes (6) assigned front row seats to Phoenix Fashion Week fashion shows Thursday October 1st – Saturday October 3rd - $900 Value ▪ (6) VIP access passes to all three Phoenix Fashion Week after parties - $150 Value ▪ Complimentary product placement opportunity (400-piece minimum); market your company through product samples or gift cards in VIP “Swag” bags. $800 Value ▪ 1/4 Page advertisement in the official Phoenix Fashion Week show program $250 Value SOCIAL MEDIA CAMPAIGN: (15,000+ followers) ▪ Mentions on Twitter, Facebook, Youtube, E-blasts and ‘One Nation Under Fashion’ Blog, for 2015. $5,000 Value ▪ Preferred logo placement with hyper-link to sponsor’s website posted on Phoenix Fashion Week website, for all of 2015. $5,000 Value Total Package Value: $21,600 BRONZE SPONSORSHIP - $15,000 Log-In Lounge BRIDGING DESIGNERS & BUYERS. 12 www.phoenixfashionweek.com
  • 13. Benefits Include: Naming Rights & Interactive Branding Activation ▪ Emerging Designer Competition Activation is March – October as (14) young designers go through “Fashion Boot Camp.” Includes various challenges with co-branding opportunities for your brand. Opportunity to provide product and service packages, as well as a monetary grant (optional); details to be discussed per brand. Example: Winning emerging designer should receive from your brand, essential tools and services to help them launch and succeed (consulting, sewing machine , printer, camera, website design, boutique and market exposure, etc.) $4,000 Value ▪ Logo inclusion on select Phoenix Fashion Week marketing collateral (5,000+) $3,000 Value ▪ Dedicated web page for the contest on Phoenix Fashion Week website $3,000 Value ▪ Press release announcing your brand sponsorship (prior to Media Day) $2,500 Value ▪ (4 total) Platinum VIP passes ($150) includes (4) assigned front row seats to Phoenix Fashion Week fashion shows Thursday October 1st – Saturday October 3rd - $400 Value ▪ (4) VIP access passes to all three Phoenix Fashion Week after parties - $150 Value ▪ Complimentary product placement opportunity (400-piece minimum); market your company through product samples or gift cards in VIP “Swag” bags. $800 Value ▪ 1/4 Page advertisement in the official Phoenix Fashion Week show program $750 Value SOCIAL MEDIA CAMPAIGN: (15,000+ followers) ▪ Mentions on Twitter, Facebook, Youtube, E-blasts and ‘One Nation Under Fashion’ Blog, for 2015. $3,000 Value ▪ Preferred logo placement with hyper-link to sponsor’s website posted on Phoenix Fashion Week website, for all of 2015. ($3,000 value) Total Package Value: $15,600 EMERGING DESIGNER COMPETITION SPONSORSHIP - $12,000 BRIDGING DESIGNERS & BUYERS. 13www.phoenixfashionweek.com
  • 14. Benefits include: ▪ 10 Pack – block of tickets ($75 Value each), RESERVED seats - $750 Value ▪ Hyper-text link on Phoenix Fashion Week website for 2015 - $1,000 Value Benefits include: ▪ Product placement opportunity (100-piece minimum); market your company through product samples or promotional inserts ($25+ gift cards) in official VIP “Swag” bags $1,000 Value ▪ Brand listing recognition in the official show program - $250 Value *Company agrees to support Phoenix Fashion Week with a value of goods in exchange for the following benefits. Benefits include: ▪ Two (2) passes to one evening of Phoenix Fashion Week fashion shows Thursday October 1st – Saturday October 3rd - $150 Value ▪ Logo link on Phoenix Fashion Week website (linked to your website) for 2015 - $1,000 Value ▪ Brand listing recognition in the official show program - $250 Value Product and Services Include: ▪ Daily Breakfast - (Seminar Attendees & PHXFW Staff) 100 people ▪ Daily Dinner - (VIP Room & Models Room) 100 people “10-PACK” TICKET SPONSORSHIP - $500 (SAVE $250) 14 www.phoenixfashionweek.com VIP “SWAG” BAG SPONSORSHIP - $100 + PRODUCT (100 UNITS) GIFT SPONSORSHIP* - EVEN TRADE BRIDGING DESIGNERS & BUYERS.
  • 15. Offical Salon/Spa- $20,000 ° Includes Naming Rights, Backstage, Model Rooms, and Styling Area. ° October 2015. Customizeable applications to product launches and more. Sounds of Phoenix Fashion Week Concert Series (Intermission) $10,000 ° Provide / book the talent for the (3) intermissions at Phoenix Fashion Week ° Naming rights, booth presence, live remote. Business of Fashion Seminar (3 per day: 9 total; 9AM-1PM) Sponsorship - $10,000 ° Naming rights, table presence, product sampling. Leading industry professionals will share their expertise at daily seminars & workshops. (Expect 300+ attendees.) Inspire Fashion Design Scholarship & Contest ” - $7,500 ° High School & College based fashion design competition. ° Naming rights, table presence, product sampling. Also can sell product on- site to general public. (Includes $1,000 Scholarship to Winning Designer) Style Villa Marketplace (Thur. – Sat. 5PM-10PM) Sponsorship - $7,500 ° Naming rights, table presence, product sampling. Nightly trunk sale 5pm-10pm event where public can purchase direct from all designers and boutiques. Media Day Naming Rights -Level 3 (Bundled With Platinum Sponsor) -$1,000 Value ° Wednesday Sept. 30th , when the showcasing designers will be presented to the media in an open area. A complete digital press kit of PHXFW will be given to all media and press passes. ° Opportunity to secure your brand presence on all media day collateral, banner and table presence at the event. Your brand logo hyperlinked on PHXFW website. VIP Lounge (3 nights) Naming Rights -Level 1 Sponsorship- $3,000 ° VIP area for celebrity styling, food sampling, product sampling. ° Supply complimentary product to Green Room. Also can market product on-site to the attendees of this room. VIP’s will be styled in this area and will serve as a “get away” for all. Anticipate most attendees from PHXFW attending your after party. This can be bundled with a spirits, wine, water, or energy drink sponsor. Party can be customized. Thursday Night: $3,000 + activation expense Friday Night: $4,000 + activation expense Saturday Night: $5,000 + actication expense ° Exclusive naming rights to the PHXFW Red Carpet, Thursday Oct. 1st or Saturday Oct. 3rd ° Also we can customize a package of tickets, links, access, etc. to add value package. ° Opportunity to host and interview all attendees on the Red Carpet. (Logo Backdrop) ° 8 x 6 Sales Area, with table, one chair, 5-10pm Thurs./Fri./Sat. $500 or all (3) nights for $1,200 ° Ticket Sponsorship (10 Pack) discounted tickets, VIP access, assigned seats $500 (Save $100) Your company will be listed on PHXFW website, VIP tickets are $75 individually ($750 value). PRODUCT PLACEMENT SPONSORSHIPS: 15www.phoenixfashionweek.com After Party/Special Event - $3,000 - $5,000 BRIDGING DESIGNERS & BUYERS. Level 2 - Red Carpet - Media Partner - $3,000 Level 3 - Style Villa Sales Booth ($500) or 10 Pack of Tickets ($500)
  • 16. Company Name: _______ ___ Contact: Email: Website: Tel: [ ] Fax: [ ] Address: City/State: Zip Code: GENERAL CONTACT INFORMATION BRIDGING DESIGNERS & BUYERS. Fashion ● Education ● Humanity APPLICATION FORM October 1st - October 3rd 2015 SPONSOR PACKAGE MATERIALS NEEDED TO COMPLETE APPLICATION (CHECK ALL THAT APPLY) Type: Vectored Logo Payment Swag Jpeg Logo EventDetails______________________________________________________________________ ________________________________________________________________________________ Must submit the following items for you file: Company/Brand profile. (25 words max.) Vectored Logo & Jpeg Logo Website Address Swag Items Description_______________________________________________________ Payment (Deposit)__________________ Payment (Balance)__________________ Public relations or marketing contact info:________________________________________ Sponsorship Level (Details)____________________________________________________ __________________________________________________________________________ Must submit 50% deposit with this application. (Your company check will be returned if the application is not approved by the committee. Full payment must be received by (see your rep for details) www.phoenixfashionweek.com REQUIREMENTS 16
  • 17. Fashion ● Education ● Humanity (Add value to your brand! Please check the branding opportunities that you would like to add.) Co-Title Sponsorship (2) - $50,000 _________________________________________ approved by Diamond Sponsorship - $40,000 ___________________________________________ approved by Platinum Sponsorship - $30,000 ____________________________________________ approved by Gold Sponsorship - $25,000 _______________________________________________ approved by Silver Sponsorship - $20,000 ______________________________________________ approved by Bronze Sponsorship - $15,000 _____________________________________________ approved by Emerging Designer Contest Sponsorship - $12,000 _____________________________ approved by Business of Fashion Seminar Sponsorship - $10,000 ____________________________ approved by Inspire Fashion Scholarship Sponsorship - $7,500 ______________________________ approved by Ticket Sponsorship 10 pack (save $250) or Style Villa Booth - $500 or $500 ________ approved by Swag Bag Sponsorship 100 Units ($25 Value min.) - $100 _______________________ approved by ( )Custom Sponsorship - $____________________Event (s) ____________________ approved by Phoenix Fashion Week’s preferred method of payment for your sponsorship is company check. Check No. (Pre-approved Company Check):________________Bank Name:___________________________ If above sponsor is making a partial payment (deposit of 50% min.) a credit card must be on file. Card No.____________________________________________Card Type:___________________________ Exp. Date:_________________ CV No. (3 Digit Code Located on Back of Card):________________ Amount:$____________________________________Billing Zip Code_____________________________ *All fields are required. *Make check payable to Phoenix Fashion Week. *Mail payments to: Phoenix Fashion Week 3316 E. Washington, #201, Phoenix, AZ 85034. I/We hereby confirm our participation at Phoenix Fashion Week 2015 and accept and agree to abide by the terms, rules and regulations of Phoenix Fashion Week. I/We authorize Phoenix Fashion Week and/or its affiliates to cash the check / charge my credit card, the amount of:_____as stated above. Furthermore, I/we agree to participate in the fashion shows and events produced by Phoenix Fashion Week and its affiliates. Signature:_________________________________Billing Address:__________________________________ Print Name & Title:____________________________________ : __________________________________ Date:________________________________________________Billing Zip Code_______________________ Please note: Each sponsor wishing to participate in PHXFW must submit application and materials. Submitting this application does not guarantee selection and is subject to review and approval of the PHXFW Committee. Due to the large volume of applicants, it is suggested that sponsors submit their application as soon as possible. The PHXFW committee will continue accepting applications until July 29th, 2015. A decision will be made and communicated to the sponsor as soon as possible. Print, scan & email application (or take screenshot of this page and email it) and submit materials to: info@phoenixfashionweek.com. If you require additional information regarding the event, please contact Brian Hill – brian@phoenixfashionweek.com 480.430.9489. * No refunds on ANY sponsor fees after July 29th – NO EXCEPTIONS. BRIDGING DESIGNERS & BUYERS. SPONSORSHIP OPPORTUNITIES PAYMENT DETAILS 17www.phoenixfashionweek.com
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