Marketing plan for a new virtual trading game

1. Marketing Plan
- Hrishikesh Kulkarni (IIT B)
CNBC Virtual Market
“First Step to Trading”

2. What is it ?

3. A Virtual trading application which will be an extremely
close replica of the real markets . The purpose of this
app is Educational/Entertainment.

4. How ?

5. • The app will consists
of companies with
shares performing very
close to some of the
companies to real
market. The app will
also consists of a news
blog giving fresh news
periodically which will
affect the markets.

6. Executive Summary
Overview of the Situation
Company’s Goal
Course Of Action

7. Overview of the
Situation

8. An app for the unexperienced people who are unwilling
to take risk and tread in the real markets
Also for budding students in financial universities who want
to gain experience at student level.

9. Company’s Goal

10. • Create a freemium platform to generate revenue and
provide people enough experience and confidence to
shift to real markets after some time.

11. Course Of Action

12. Two methods
Universities and
Financial Institutions
Approach Brokers
(For Collaborators)

13. Situation Analysis
Market Position
Core Competencies
Overview

14. Market Position

15. Fairly new product in the market , not much competition
Best Competitor – 500,000 to 1,000,000 downloads

16. Core Competencies

17. Since an extension of CNBC, creating a new
"environment" of markets will not be tough. Hence the
core competencies is the closeness of the app to the real
markets

18. Market Overview

19. Surprisingly less competed , hence app has huge amount
of potential

20. • Customers – Financial university students , any
enthusiast who is new to the market

21. Collaborators – universities and Brokerage firms like
Motilal Oswal

22. Goal
• Earn 18% p.a. return on capital employed (ROCE)
over the life cycle

23. Strategy
Target Market
Value Propositions

24. Target Market

25. Customers
• College Students
• Working Class people who augment their income
through trading gains.

26. Collaborators
Financial Universities
Brokerage Firms

27. Competitors
• Mutual Funds –
A whole sector of market made of companies who
invest clients’ money using their trading expertise rather
than client trading himself

28. Value Proposition

29. • Customer –
Fun & Learning . Preparing you for real world
trading in an interesting way.
• Collaborator –
Get clients who are ready to trade in real world
markets.

30. Tactics
Price & Revenue
Incentives
Communication & Distribution

31. Price & Revenue
• App will consist of in-app purchases where you can
buy coins for faster transactions
• Other source of revenue includes Ads space .
• The app will be free to download from play store

32. Incentive
• High coin bonus on first sign and 10% discount for the
first week on every in-app purchase.
• Fantasy league kind standings for every week and top
performers will receive exciting prizes

33. Communication &
Distribution
• Social media - Facebook , Instagram, Twitter launch a
new big publicity stunt in the beginning
• Approach universities and Retail Brokers for
collaboration

34. • Universities –
To include the app in curriculum for there finance
students learn trading

35. • Retail Brokers –
To attract these app users as their clients after they
gain sufficient experience from the app

36. Implementation
Organization
Process Flow

37. Organization
CEO
CMO CFO
R&D
HEAD

38. CMO Team Tasks
• To finalize go-to market strategy
• To deal with channel partners
• To reach out to new clients
• To workout sales and promotion strategy

39. CFO Team Tasks
• For continuous news creation
• Initial work of setting up all data
• Determining live trend of all funds

40. R&D Team Tasks
• Technical Support
• Product Development
• Product Upgrades & Value Addition

41. Process Flow
Determining
the funds
needed
Plan how to
procure these
funds
Start research
and create
database
Approach
universities to
market the
product
Ruthless testing
and finishing
touches
App development
2 weeks 8 weeks
4 weeks4 weeks3 weeks
4 weeks