This slide gives you a sneak peak into the forthcoming Incite: Communications Summit, taking place in NYC o the 18-19 September. With 12+ C-suite executives, 40+ speakers and ALL the core communications issues in 2013 debated and discussed, you can't afford to miss it. More at http://bit.ly/12h6iMB

1. #IMCComms
September 18-19, New York
Map the Future of Multi-channel,
Customer-centric Communications
at a glance: Insight on the issues we’ll be discussing
AGENDA
The Customer-
Centric Future
Change your
corporate culture to
focus better on the
customer
Moving Customer-
Centric Without
Causing Chaos
Get a customer-centric
internal organisation
that’s simple, not
complex
How To Listen,
So You Can Talk
Back Better
Get more useful
insight about your
customers, and
use it to do better
Communications
Build Unique
Customer Experiences
Manage a complex
Communications
landscape and integrate
many channels to build
one effective stake-
holder experience
Less Silos =
More Success
Break down internal
barriers and get
everyone singing from
the same hymn sheet
From
Campaigns
To Engaging
Stories
Telling stories =
more engage-
ment than tradi-
tional campaigns:
Shift your focus
Right Time,
Right Place
Communications
Lots of channels,
one message:
Talk where your
customer is
listening
Dealing With
a ‘Universe
of One’
How corporations
can talk to
individuals
Going Glocal
Another new
buzzword, or
an essential
element of your
communications
strategy?
Prove
Your Worth
Use metrics and
measurement
to show your
job makes a
difference
Improved
Data Collection
= Better
Customer
Understanding
Marshal multiple
data sources for
better decision
making
Get Friendly
With The
Right People
Effective
advocacy:
Get influencers
onside
we have already confirmed to contribute
SPEAKERS
Sony Electronics
Mike Fasulo
Chief Marketing
Officer
Aflac
Michael Zuna
Chief Marketing
Officer
Sears
Jennifer Dominiquini
Chief Marketing
Officer (Seasonal
& Outdoor Living)
Restaurant.com
Christopher Krohn
Chief Marketing
Officer
Arby’s
Russell Klein
Chief Marketing
Officer
BASF
Robin Rotenberg
Chief
Communications
Officer
MetLife
Claire Burns
Chief Customer
Officer
Chobani
Nicki Briggs
Chief
Communications
Officer
Ericsson/Coinstar
Nora Denzel
Non-Executive
Director
Citigroup
Ben Eyler
Vice-President,
Marketing and
Communications
Yum Brands
Amy Sherwood
Vice-President,
Public Relations and
Consumer Affairs
Sprint
Doug Duvall
Vice-President,
Corporate
Communications
Cardinal
Healthcare
Jill LaNouette
Vice-President,
Public Affairs
McDonald’s
Heather Oldani
Head of US
Communications
Nestle
Doug Hawkins
Vice-President,
Public Affairs &
Policy (Nutrition)
Sharp
Robert Scaglione
former Chief
Marketing Officer
Secure your place with our ultra-early bird passes and
SAVE $895 on your ticket at www.incitemc.com/communications
Your sneak peek into how the Incite: Communications Summit is shaping up!
The Incite: Communications Summit
incitemc.com/communications