Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
Social media 101
1. Social Media 101 The Big 3 (or is it 4? Or maybe 5? Or 6? or....)
2. “ANY media connected to the internet that enables interaction between two or more people.” Also referred to as: Web 2.0 Digital media New Media Social Networking What is social media
12. Social Media Marketing Landscape and Worldwide Users Twitter 300 million (Feb2011) You tube 490 million every month FACEBOOK 600 million[5][6] (active in Jan 2011) MySpace 34 million (March 2011) LinkedIn 100 million (March 2011)
15. We want to be part of the conversation; we don’t want to be marketed at
16. We feel overwhelmed by information because we don’t always know how to filter information
17. Word of mouth and trusted sources are more important than everhttp://www.peoplecanfly.com/blog/2011/01/never-trust-strangers/
18. Advantages? Drives traffic to your website Good for SEO Establishes you as an expert Nurtures relationships with customers
19. How Can Social Media Help A Business? Social media can help your brand. Social media can bring in more leads. You can get valuable customer feedback You can inform customers of company news You can interact with customers
21. Facebook What is it? Users may create a personal profile, add other users as friends, and exchange messages, including automatic notifications when they update their profile. Additionally, users may join common interest user groups, organized by workplace, school or college, or other characteristics. Why use it? Create a customizable presence for your business and connect with your customers on a more personal level How to use it? Go to Facebook.com and create a page for your business, advertise your Facebook page and grow your connections
23. Here you can search your friends Here you can update your status Account setting You can edit your profile Facebook Advertisement Your Current updated Status Online Chat frds Your Friends
24. Getting People To LikeYour Page Suggest to friends Add buttons to your website or blog Include social media links on all your printed matter Incentivise it Provide valuable content Encourage interaction
25. What to post Link to sites that will interest your target market Import your blog Create content unique to Facebook Canvass opinion – create polls Encourage your community to share
45. What To Tweet? Come up with a strategy and stick to it Always consider your target market Keep it relevant and on topic Ask for input
46. Getting People to Follow You Follow People Add buttons to your website Tweet interesting and relevant content Engage people in conversation and RT them Add social media links to all your printed material
47. Profile Tips Add a good profile pic Personalise your link Get recommendations Rename your websites Add applications