The Creative Portfolio of Heather Dodge - advertising and invention samples

1. THE CREATIVE PORTFOLIO
OF HEATHER DODGE
Autumn in Cleveland
A walk in Edgewater Park with
Coco and Zoe, October 10, 2010.
DigiCollage by Heather Dodge
atlantis12@sbcglobal.net
Edgewater Park - reason enough to come home.

2. SHE’S BA-ACK!
The Chicago-trained Copywriter/
Producer/Associate Creative Director,
who outlived seven ad agencies,
numerous clients, and survived the city
ruled by Mattress Mack, is back in town
and rarin’ to write your clients into a
prosperous new year.
Contact: atlantis12@sbcglobal.net • 216-269-4433

3. I CAN DO THAT
OR, HOW IT ALL BEGAN
Mademoiselle, 1976
Reinventing
Judging
Promoted to Senior Writer/Producer
in six months and Associate Creative
Director in two years.
Producing

4. STRINGS FOR ART’S SAKE
MADE MUSIC A MEGA-ENTERPRISE
Just when parents were telling their kids to get a real job.

5. NEW PRODUCT INTRODUCTION
RETAIL AND TRADE

6. BEFORE WALMART, IMPORTS FROM
CHINA, AND DIGITAL ANYTHING
Writing, casting and production with art director.

7. JEANS ARE WORN IN SOME OF THE
BEST HOMES IN AMERICA
Pop Quiz - Who was the
first President to wear jeans
in the White House?
If you don’t know the
answer, you’re too young.
Hint: peanut farmer

8. DIRECT MAIL GRAND OPENING
AND MEDICAL TECH B2B

9. TV COMMERCIAL PRODUCTION
Switzer - writer, producer
Tiger Electronics - writer, original music/lyrics
Sansabelt - writer, producer, original music/lyrics
Captain Kid Peanut Butter - writer, producer
Shedd’s Peanut Butter - writer, producer
Gulbransen Organs - writer, producer
Society Bank - writer, original music/lyrics
McDonald’s - writer, producer

10. ALL IS FAIR . . . BUT NOT ALWAYS KOSHER
Campaign wins
vote of focus
groups, but
loses to
competitor.
New business pitch print campaign for
True Temper, Carr Liggett Advertising.
Copy Chief/Copywriter, Heather Dodge
Art Director, Russ Hirth

11. TWO MONTHS IN BIRMINGHAM, AL
ONE AWARD-WINNING CAMPAIGN
I suppose the headline today would be
Bullish. But deadish.

12. THE AGE OF ART REPRODUCTION
MARKETING IN HOUSTON, TX
Scores of collateral brochures, fliers and artist bios.
End of typesetting. Start of Apple desktop publishing
and creative/economic self-control, circa 1986.

13. WRITER SWITCHES FROM AD BIZ TO
HIGHER ED, CONTINUES MARKETING
Before
After
Art direction and
production.

14. COMPARE FENDER ‘79 TO RICE ’97 -
WRITER BRINGS CLIENTS UP-TO-SPEED
Two years later writer gains control
of event and its inclusive promotion.

15. SPEC BRANDING CAMPAIGN FOR HCCS
“WE’VE GOT IT”
Rewrote lyrics to Orbison’s “You Got It” and recorded.

16. FUN TOUTING SPECIAL PEOPLE WITH
CUSTOMIZED MUSIC
Rewrote “Candy Man” to “Handy Man” and recorded for
Dick’s retirement party.

17. MORE CREATIVE FUN WITH
RETIREMENTS
Rewrote “Thanks for the Memory” to “Thanks for the
Circuitry” and recorded with local jazz vocalist. Created
PowerPoint album for posterity. Put on the party for Dick.

18. HOW TO SPOT SOMEONE WHO
CAN’T SHAKE THE AD BIZ
Their hobby is inventing new business
so they can create the ads for it.
Over 100 years ago George Eastman endeavored
“to make the camera as convenient as the pencil.”
He succeeded, but the photo emulsion that provided beautiful glossy
snapshots of life’s events of the 20th century is no match against the
ravages of 21st century global storms and floods.

19. KODA-LAMI-NATION :60 TV
Lyric rewrite to Fascinatin’ Rhythm for Kodak and Target business adjunct venture:
Koda-Lami-Nating the moments of your life, you’re encapsulating the total picture.
Koda-Lami-Nation – no wind or rain or shine can eliminate them.
They’re lam-inated.
Don’t take the chance they’ll all wash away.
Preserve your precious memories today - at Target.
Koda-Lami-Nation is yours forever more.
Waterproof collections for everybody.
Nevermore to worry. Nevermore to fret.
Koda-Lami-Nated, your photos are set.
Don’t wait for your best moments to be swept to sea.
Koda-Lami-Nation will keep them for posterity.

20. KODAK FOREVER-FOTO-FILM
FROM YOUR KODA-OPTIC PRINTER
Then they keep tweaking the business to make it viable, as
a means of getting back to the ad biz — simply incorrigible.
Long live happy memories.
So we created a genuine
paper bypass.

21. CAN KODAK LIVE BY BRAND ALONE?
VIEW THE NUMBERS
• 1996 - Kodak ranked #1 as America’s Best Brand - peak of film industry
• 1999 - Ranked #16 most valuable brand of global top100, worth $14.8 billion - Interbrand
• 2001 - #27 @ $10.8 billion (Kodak starts selling digital cameras) - 9%
• 2002 - #30 @ $9.6 billion -10%
• 2003 - #34 @ $7.8 billion -19%
• 2004 - #53 @ $5.2 billion - 33%
• 2005 - #62 @ $4.9 billion - 5%
• 2006 - #70 @ $4.4 billion -12%
• 2007 - #82 @ $3.9 billion -12%
• 2008 - #155 - dropped from top 100 list
• 2009 - #182 @ $1.76 billion
• 2010 - 2nd Quarter Revenue $1.569 billion -11% - Cash Balance $1.3 Billion — Revenue
from digital businesses $1 billion -6% — Revenue from film, photofinishing, entertainment
group $466 million -21%.

22. EXTREME INVENTION -
THE OCEANIC VACUUM CLEANER
Problem
X2 =
Pacific trash gyre Half million square miles Marine life extinction
Solution
X x# =
Roomba robot concept 200,000+ cubic feet
RoboCalypso, Inc.

23. NOTABLE MENTORS & COLLABORATORS
David Pazdernik - Biddle Advertising, Chicago, IL -
Creative Director
Ray Gardner - Albert J. Rosenthal, Chicago, IL -
Creative Director
Bob Welke - Albert J. Rosenthal, Chicago, IL - became
Creative Director for Leo Burnett, London
Tom Smith - Wyse Advertising, Cleveland, OH - Art
Director extraordinaire

24. CLIENT LIST
American Masters Foundation
Babcock & Wilcox - CSCA Lincoln Savings & Loan
Barton Brands Marriott
Beatrice Foods McDonald’s
Central Bank of the South - ADDY Mister Donut
Curtin Matheson Scientific nAbleMD.com
Fender Strings Plochman’s
Gulbransen Organs Rice University
Helene Curtis Sansabelt
Hilton Sears
Holiday Inns - NRA Gold, Silver Society Bank of Cleveland
Houston Community College SW Houston Surgicare
Icelandair Switzer
Interfin Tiger Electronics
Jolly Rancher Toshiba Global Imaging
Just Pants Tremco
Keri Western Oceanic
Koch Industries Xonics

25. AMARANTH PRODUCTIONS
21st Century Marketing Solutions
Writing the Future into Being
— the amaranth is an imaginary
flower that never fades, much
like a vision that becomes reality
when we nurture its growth
atlantis12@sbcglobal.net • 216-269-4433