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“ Market research is used to find out information about markets, target markets and their needs, competitors, market trends, customer satisfaction with products and services, etc. Businesses can learn a great deal about customers, their needs, how to meet those needs and how the business is doing to meet those needs.” -Carter McNamara,  MBA, PhD Free Management Library
Recent International Survey ,[object Object],[object Object]
Recent International Survey ,[object Object],[object Object]
Survey Conclusion: ,[object Object],It's speaking English that kills you.
Overview ,[object Object],[object Object],[object Object],[object Object]
Why Use Research ,[object Object],[object Object],[object Object],[object Object],?
Caveats ,[object Object],[object Object],[object Object],[object Object]
Types of Research ,[object Object],[object Object]
Quantitative Research ,[object Object],[object Object],[object Object],[object Object],[object Object]
Qualitative Research ,[object Object],[object Object],[object Object],[object Object]
Conclusion ,[object Object],[object Object],[object Object]
 

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Why Research

  • 1. “ Market research is used to find out information about markets, target markets and their needs, competitors, market trends, customer satisfaction with products and services, etc. Businesses can learn a great deal about customers, their needs, how to meet those needs and how the business is doing to meet those needs.” -Carter McNamara, MBA, PhD Free Management Library
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  • 12.