Excellent Social Media Tools for non experts.

1. 10 Secret Social Media Tools
Hammad Siddiqui
http://hammadsiddiquiblog.com
http://twitter.com/hammads

2. “Market for social
media management tools grow
over 100% to $970 million in
2016, from $389 million this
year.” – Bloomberg

3. 10 Secret Tools can help you use
your social media more effectively!

4. EditFlow
It is a plugin from open source content management
system WordPress that allows you to manage your
editorial team seamlessly.
With it, you can get a snapshot of your month-to-month
content with the calendar feature. It also offers improved
content status beyond WordPress' default draft and
pending review. And user groups can help you keep your
team of writers organized by department or function.

5. TweetReach
This tool allows you to see how far your tweets travel.
For example, with TweetReach I can search my blog
and come up with these results. It breaks down how
many people your messages reach and how many
tweets it took to reach them. For instance, TweetReach
can tell you how many times your tweets have been
shared by retweets, replies and other standard tweets.

6. ArgyleSocial
This Durham, N.C.-based startup is a social media platform that
aims to help marketers connect the business dots with the social
media dots. ArgyleSocial offers a single dashboard to monitor
Facebook and Twitter that allows you to delegate tasks to your
team. It also offers easy reporting on the ROI of your social
media efforts.
If you'd like to be an affiliate, you can use ArgyleSocial's white
label brand and resell the social media platform to your clients.
All of your accounts can be wrapped up into one bill and sent to
you to distribute or absorb as an included service.

7. HootSuite for iPad
HootSuite users should be happy with this iPad
application. It includes a stationary column in the sidebar
that keeps track of all streams being tracked.
Among the other things HootSuite says you can do with
this iPad app include checking in using a Foursquare
account, scheduling messages to send at a later time,
examine click-through statistics, add geo-location
coordinates to messages and shorten URLs with a built-
in Ow.ly tool.

8. TweetLevel
You might be thinking you don't need another Tweet metric tool,
but TweetLevel, allows you to specifically search for hashtags,
which can lead you to insights on who to follow based upon
conversation versus person.
Once you've found someone you'd like to follow, you can use
TweetLevel to help measure his or her social influence. You can
also evaluate the buzz around a certain topic to determine if it's a
trend worth paying attention to. Then take a peek at related
phrases around your topic to gauge the true scope of the
trending idea.

9. ReFollow
When it comes to Twitter, numbers might not be as important as
the people you follow and who follows you. ReFollow is an
application that allows you to lock in those followers that you've
connected with and make sure they continue to follow you.
Other features include filtering a search on Twitter to uncover
insights, such as what you have in common with certain
followers. This can lead you to connecting with someone who
maybe you're Twitter conversation has been close to zero, but
with a simple direct message to that person you can make a
connection and build a business relationship.

10. TwitterSearch
You've probably heard of TwitterSearch but, more than likely,
you aren't using it correctly.
New media expert Thomas Baekdal offers a number of little-
known tips for using TwitterSearch. For instance, to see what
people are saying about your competitors, search with
to:competitor or from:competitor. Replace "Competitor" with that
company's Twitter handle.
To uncover top trending topics search that topic plus –rt
filter:links. For example, "digital marketing-rt filter:links". That
code will remove all of the retweets from the search

11. Traackr
One simple way to find and follow people who are influential in
your space is to use Traackr. It allows you to identify the
"authorities" in your industry who can mean the most to your
business or your client's.
What's also useful about Traackr is that you can watch how
social media leaders are responding and contributing to content
you are sharing. An ad agency, for example, can see who it
should target to help social media campaigns get off the ground,
build its engagement strategies based upon Traackr's unique
intelligence and then see results of those campaigns.

12. SocMetrics
The Topical Influencer platform by SocMetrics is a web-
based tool that allows you to identify influencers,
understand who these people are, interact with them
and then monitor your campaign.
The "Competitive Influence" feature allows you to
specify brands and drill down for detailed influencers.
What's slick about this tool is that you can narrow your
search to a long-tail keyword, seeing who is truly
influential.

13. Social Scope
For BlackBerry users who've longed for an app that
combines Twitter and Facebook on one screen, such as
TweetDeck for your desktop, consider trying Social
Scope.
And on that same screen you'll see a thumbnail image if
someone shares something from TwitPic. It also has a
built in retweeting feature, hash tag search and will also
let you see the entire URL to know where a truncated
URL is pointing.

14. http://hammadsiddiquiblog.com
http://twitter.com/hammads
Credits for this compilation go to Neil Patel
Neil Patel is co-founder of KISSmetrics, a customer analytics platform
based in San Francisco.