7. Lets debate!
Chamber is a privately run
membership based non-profit
company that represents interests of
its members. Its key role is to
advocate for business friendly
policies.
8. Two Questions?
• What is the role of the chamber or
association?
• How does your job fits within the
overall objectives of your
organization?
9. Generic Roles of a Chamber/Association
• Work proactively to improve the sector's / region’s profitability
and competitiveness (R&D)
• Work effectively to represent the sector's interests at all levels
of the legislative regulatory process (Policy Advocacy)
• Supply sound information and advice for members (PR &
Communications)
• Promote exports and other market opportunities (Trade
facilitation)
• Promote training and education (Training)
• Work to ensure practice of principals of good governance
(Ethics)
10. Role of Office Bearers
• Develop specific objectives and business plan.
• Support and Execute business plan.
• Proactively participate in policy advocacy
initiatives.
• Promote Chamber’s image
11. Role of Staff
Support and Implementation:
• Operations
• Staff and financial management
• Strategic planning
• Membership development
• Program/service development and delivery
• Policy recommendations to the MC/EC
• Research and Development
• Member communication
12.
13. Examples of successful tasks
based on the above that your
chamber or association has done
14. Key Issues with Business Associations
• Inability to run chamber as a Business
• Lack of Vision, Mission, Objectives, Strategic Plan
• Poor financial management (budgeting, fund
raising, expense projection)
• Poor networking (no membership drive)
• Lack of staff capacity (inability to attract and retain
quality staff)
• Inability to attract member attention / support
• Inability to attract donor funds
• No will to excel
• Unethical practices
• Founder’s syndrome
33. Why Focus on Members?
• A member voluntarily invests money by
payment of dues on a regular basis in
exchange for a perceived value from the
chamber.
• Members are the first element of an
organizational structure.
• Members are both owners and customers.
35. Chamber Services
• Networking opportunities
• Advocacy
• Member to Member Discount Program
• Learning opportunities
• Community development through effective CSR
• Trade leads
• Referral services
• Employment exchange
• Subsidized consultancy services
• Promotion and advertising
38. Member Satisfaction Survey
Provide feedback opportunity for all of your
members
Customized to fit your specific business
objectives
Details and ranks causes of dissatisfaction
Benchmarks members satisfaction
Identifies organizations strengths and
weaknesses
Provides management with information to
make timely and critical improvements
Reveals the keys to converting merely satisfied
members into your biggest fans
40. You tell us please!
• What is your understanding of R & D?
• What role it plays in Business Associations?
• Which research (i.e. Primary or Secondary)
method is appropriate for BAs?
41. Key Functions of R&D
• Keep leadership informed :
– about policy, economic, legislative and political
development
– Impact of these developments on business
• Produce Material:
– that is useful for their members
• Sectoral Reports
• Economic Reports
• Business development guides
42. Public Relations
What is the role of PR department?
To communicate chamber’s
position to its target audience
effectively
43. Process:
• Define communication objectives
– What and why
• Identify target audience
– Who and why
• Prepare A key message
– What needs to be communicated
• Prepare communication strategy
– How and when
• Impact assessment
– Changes or otherwise
• Re-strategize
– What are other options
44. Who many business associations
are there in Pakistan?
One reason for non-effectiveness
45. President
Office
Media Publication
& Library
Department
Secretariat
Technology ORG Membership
HR and Admin Finance
R&D
48. Scenario
A team has been formed at the chamber to do
three things:
1. Increase membership (20% new members)
2. Add a member services
3. Increase chamber’s revenues
You are part of the team. Prepare a
bulleted report
53. Leadership – What does it mean?
Leadership, is the ability to motivate a group of
people towards common objectives
Leaders ask right questions at the right time to
the right people
54. “There is no such thing as a perfect leader,
either in the past or present, in China or
elsewhere. If there is one, he is only
pretending, like a pig inverting spring onions
into his nose in an effort to look like an
elephant.” —Liu Shao-Chi — Which means
we must consistently strive to improve
ourselves”.
68. Creativity is not about
Creating Something
new, its about giving a new
experience
Richard Branson
69.
70.
71. Six Lessons from Steve Jobs
Changing you mind is truly a sign of intelligence
Experts are generally clueless
Value is not equal to Price
Design Counts
A-players hire A+ Players
Jump to the next curve
72. Your Ideas will Work if…. You enlighten
yourself like this bulb!
Persist Work
Ask Focus
Improve
Push
Listen Talk
73.
74. Find Time to Create
Success for yourself – Only
you can do it, other will
only talk!
75. What is your dream job?
where do you aim to be in the next
two years
78. A common working individual spends
approximately a third of his life
working at jobs and most of us get
stuck at certain level, and breaking
that level to move further seems
impossible?
79. Are you are stuck in your career
ladder
You might be suffering from
Career Stagnation Syndrome (CSS)
84. Its for YOU if you fall
Ouch! under these categories
Lethargic
Ouch!
Fears
References Ouch!
Ouch! Ouch!
Under the
clouds
Ouch!
Stuck
Ouch! Ouch!
Peer Pressure Time waster
88. What do you need to do to reach
to the position that you have
written a letter to?
89. Answer These Questions
1. Who are my potential employers?
2. How do I find job opportunities?
3. Why would someone give me a job?
4. What would I do if I do not get a job?
Notes de l'éditeur
I will speak about the important of a practical and exciting idea.
Passion is the key for any entrepreneurs to keep surviving in challenging environment.
Every entrepreneur needs these four basic skills.
It is important to check these three points to ensure the validity of a BIG Idea
This concept was introduced by Seth Godin. It’s a way to tell that an entrepreneur should have remarkable and unique ideas.
I will talk about the importance of creativity here.
Two examples of how simple creativity could be.
How did wonder bread become worlds largest bread marketing company.
Some interesting quotes from Steve Jobs. Will explain exactly what these mean in narrative.