This an updated and improved presentation that I used in a session at Institute of Business Administration (IBA). Social Media for Marketing and Branding. With some relavant

1. Why Social Media is Essential for
Marketing and Branding?
Hammad Siddiqui
http://hammadsiddiquiblog
hammadlinks@gmail.com

4. • Your Name
• Your field of expertise
• Do you use a smartphone
• Your preferred social media platform
• Why do you use social media
• How many followers do you have

5. What is Social Media?
Social Media is an
internet based
interactive medium of
communication

6. #1 activity on the Internet

7. Some Interesting Facts
• Radio took 38 years to reach 50
million users.
• TV took 13 years
• Internet took 4 years
• Facebook took 9 months to
reach 100 million

8. Do you Understand this?
• CUL
• Lol
• BBIAB
• BISLY
• JTLYK
• NVM
• W/E
• CYA
• BFF
Click for the next slide 

9. • BBIAB – Be Back in a Bit
• BISLY - But I Still Love You
• JTLYK - Just to Let You Know
• NVM - Never Mind
• W/E – Whatever
• CYA - See Ya
• BFF - Best Friends, Forever

11. Four Basics of Branding
• Name Awareness
• Outreach / recognition /
Visibility
• Creating Value for Customers
• Striving to be at the top

12. Six Basics of Marketing
• Defining product value
• Identifying the target market
• Fight the competition
• USP
• Build trust
• Generate leads

13. Social Media Matrix
Influencing Engagement

14. Fact Sheet & Current Potential
• Facebook: Over 1 Billion users
• Twitter: over 500 million users
• LinkedIn: 200 million members
• Google Plus: 170 million “people who have
upgraded”

15. Fact Sheet
• 80% companies are using LinkedIn as their primary tool
to find new employees
• 45% companies screen out candidates by spying on
profiles on social media.*
• 80% Twitter usage is on mobile device.
• The biggest source of Breaking News is Twitter.
*Technology.inc.com

16. Fact Sheet
• 100,000, 000 videos are watched daily on YouTube.
• 300,000,000 active blogs
• 54% bloggers post content & tweet daily
• 34% of bloggers post opinion about brands/products

17. 5 most liked brands on Facebook:
• Coca-Cola - 47.6 Million Likes
• Disney - 37.8 Million Likes
• Converse - 32.7 Million Likes
• Starbucks - 31.3 Million Likes
• Red Bull - 29.6 Million Likes

18. Top Facebook Pages from Pakistan
• OLX 1.8million
• Nokia 1.3million
• Pizza Hut 0.9million
• Pepsi 0.6million
• Djuice 0.6million
• Pantene 0.59 million
• Head & Shoulder0.52million
• KFC 0.45million
• Nandos 0.42million
• Maggi 0.41million

19. Fastest Growing Pages Last Month
• Atif Aslam 372384
• Ali Zafar 107885
• Bohemia Rapper 51511

20. Fastest Growing Twitter Accounts
• Kamran Khan 35752
• Mubashr Luchman 34785
• Veena Malik 25025
• Ali Zafar 20720
• Nasim Zehra 16684

21. Habitual Change!
Customers are now more responsive to
engaging – They like to talk to you!

22. How do you think you can use Social
Media
• Customer Feedback
• Build brand loyalty
• User Generated Content instead of typical PR and news
releases
• Re-purpose existing content to enlarge your audience
• Manage your reputation
• Conduct crisis communications
• Hold contests
• Crowdsource your challenges
• Avail free advertising opportunities
• Showcase your brand / products
• Recruit employees

23. What is NEXT?

24. Social Media Policy
– Why are we using social media (what are our objectives, what
are we going to achieve)
– What resources will be deploy
• Financial resources
• Human resources
• How will internal buy-in be created
• How will manage social media accounts
• What information is not for public consumption
• Redressing
• Role of employees in using social media for official purpose
• Social media code of conduct
• Disclaimers

25. Social Media Strategy
– Who are the Target audience
– Which social media channels will be used
• Specific use of
– Facebook
– Microblogging such as Twitter
– Social bookmarking services
– Blogs
– Linkedin
– YouTube
– Flicker
– What message will be pushed
– Who will be followed
– Who will be blocked
• Engaging in debate
– What kind of debate
– If yes, who will moderate
– Damage control strategy
• What must not be done (restrictions)

26. Basic Analysis Of Social Media Success
• Number of fans
• Frequency of updates
• Quality of information
• Customer engagement

27. Be Careful not to hurt feelings!
• Kenneth Cole: Millions are in uproar in #Cairo.
Rumor is they heard our new sprint collection is
now available online.
• MSN: Bee Gees Co-founder Robin Gibbs dies at
62. Click “Like” to pay your respect.
• Kmart: Our thoughts and prayers are with the
victims of this terrible #Shooting tragedy
#PrayersforNewtown #CTCshooting #Feb15Toys
• UrbanOutfitters: This storm blows (but free
shopping does not – Today only! #Frankenstrom

28. Recognize the
Reality &
Embrace the
Change!

29. Open Social Media Channels

30. Integrate Your Social Media

31. Build Your Community

32. Engage Your Community

33. Four Lessons from Steve Jobs
Experts are generally clueless
Value is not equal to Price
A-players hire A+ Players
Jump to the next curve

35. Why Social Media is Essential for
Marketing and Branding?
Hammad Siddiqui
http://hammadsiddiquiblog
hammadlinks@gmail.com