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Recalibrating Product Strategy - Addressing Demand Shifts in Existing Markets

Existing times are making us think beyond the immediate needs and instead consider different possibilities for the future. This makes recalibration the need of the hour. We have identified four areas where technology product owners can do with some insights – how to change product strategy according to changing demands; how to position a popular product in a new market; how to build a new product for an unmet need; and, finally, how to introduce something new for your existing customers.

In this webinar, our experts will address these points as well as guide you on the new challenges and behaviors of remote users. We will also have Jeremy Tillman of TrainUp share his thoughts as a guest speaker.
Key Takeaways:

- Types of recalibrations which can be considered according to market situations
- How to structure plans to fulfill unanticipated demand changes
- Tried and tested approaches that have worked for some customers, even in tough times

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Recalibrating Product Strategy - Addressing Demand Shifts in Existing Markets

  1. 1. RECALIBRATING PRODUCT STRATEGY Addressing Demand Shifts In Existing Markets © 2020 Harbinger Systems | www.harbinger-systems.com
  2. 2. HOUSEKEEPING 1. If you cannot hear the audio: • Ensure you have selected the right speaker for audio output. • Test your speaker to ensure it is working fine from the “Audio Settings” option on the lower left corner of your screen. • If necessary, dial in using phone. Dial-in numbers available at: https://zoom.us/u/accCHpImAk 2. All attendees will be on mute by default, please raise your hand if you have a query, or post it in the chat window 3. A recording shall be made available to all attendees within a few days 4. Questions can be posed through the Q&A panel • Moderators will try and attend to all questions during the session • Any unanswered questions during the session shall be answered via a follow-up email 5. Please select "side-by-side mode" option under "view options" settings present next to "You are viewing Subodh Bhide's screen".
  3. 3. RECALIBRATING PRODUCT STRATEGY Addressing Demand Shifts In Existing Markets © 2020 Harbinger Systems | www.harbinger-systems.com
  4. 4. PANEL INTRODUCTION 2 Subodh Bhide Vice President - Technology Harbinger Systems Vibhuti Agrawal Senior UI-UX Architect Harbinger Systems Jeremy Tillman CEO & Founder TrainUp.com & KnowledgeFlo
  5. 5. 24 Reposition your product in a new market Build a new product for an unmet need Create more value for existing customers Address shift in demand from existing customers TYPES OF RECALIBRATION WhatsApp for Business Amazon Web Services Salesforce Lightening UI Paychex remote time tracking New Market Existing Market Existing Products New Products
  6. 6. Address shift in demand from existing customers Create more value for existing customers 25 Poll: Over the next two quarters, if your product or service is getting recalibrated, where would you position it in this 2x2 chart? Reposition your product for a new market Build a new product for an unmet need New Market Existing Market Existing Products New Products Option 1 Option 2 Option 3 Option 4
  7. 7. NEED FOR RECALIBRATION? Contactless service delivery to remote users Shift in Price vs Volume matrix Evolution of newer ecosystems – collaboration apps, robotics, AR/VR New challenges and behaviors of remote users 6
  8. 8. PROCESS OF RECALIBRATION 7
  9. 9. 2 CONSULTING FRAMEWORK- BUSINESS MODEL CANVAS 8 Cost Structure Key Partners Revenue Streams Customer SegmentsValue PropositionsKey Activities Key Resources Channels Customer Relationships Integration Strategy​ Value vs Cost Analysis Design Thinking Frameworks Data Intelligence Data Monetization​ Customer Journey Mapping​ Cloud Optimization strategy​
  10. 10. 9 CONSULTING FRAMEWORK- JOURNEY MAPPING
  11. 11. SUMMARY 11
  12. 12. 12 RECALIBRATION JOURNEY Need for recalibration Type of recalibration Frameworks to define recalibration Execute Manage Sustain
  13. 13. Lalit Suhas MaheshkumarSayali Vibhuti Smita PrachiUtkarsh Strategy Technology UX Design Product Management Thank You Q&A Consulting@harbingergroup.com https://harbinger-systems.com/

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