1. Excellence through Culture, Talent, and Change
Building High-Performance
Multicultural Teams in China
by Dr. Hora Tjitra
Shanghai, April 2010

2. Excellence through Culture, Talent and Change
• Tjitra & associates is a management consultancy founded
by Dr. Tjitra with offices in Hangzhou and Hong Kong.
Our work focuses on the CULTURE, TALENT and CHANGE.
• In the last twelve years, Dr. Tjitra and his team have collected
International project experiences at the global, regional and
national level in the US, Europe and Asia with senior leaders
from over forty countries.
• A team of multilingual psychologist are dedicated to strive for
excellence and provide tailor-made service solutions.
We devote ourselves in ensuring sustainable business results
by understanding the exact needs and situation of our clients.
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3. Excellence through Culture, Talent and Change
Agenda
1 Varieties in Multicultural Teams 4
2 Creating Cultural Synergy 9
3 About Us 14
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4. Excellence through Culture, Talent and Change
Varieties in
Multicultural Teams
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5. Excellence through Culture, Talent and Change
A variety of ways that transnational teams can be used
Transnational A work group composed of multinational members whose
Team activities span multiple countries
Global Efficiency Locally Responsive Organizational Learning
To help their companies To bring together
To develop regional or
attend to the demands of knowledge from various
worldwide cost
different regions‘ market parts of the company,
advantages, standardize
structures, consumer transfer technology, and
designs and operations,
preferences, and political spread innovations
and so forth.
and legal systems. throughout the firm.
Eg. Eastman Kodak‘s photo CD Eg. IBM has a global network of
team sought to tailor the experts, led by a core team of six
Eg. Heineken‘s European
marketing strategy for the new people headquartered outside
Production Task Force
product to each major country in London that consults around the
the European market. world for clients in the airline industry.
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6. Excellence through Culture, Talent and Change
Cultural difference as potential in achieving a better performance
Input Process Output
Cultural Assembling and A better, exceptional
Differences Inter-playing results
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7. Excellence through Culture, Talent and Change
Cultural difference as potential in achieving a better performance
Input Process Output
Cultural Assembling and A better, exceptional
Differences Inter-playing results
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8. Excellence through Culture, Talent and Change
Cultural difference as potential in achieving a better performance
Input Process Output
Cultural Assembling and A better, exceptional
Differences Inter-playing results
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9. Excellence through Culture, Talent and Change
Different styles of Decision Making in multicultural environment
Source: Tjitra & Zeutschel, 1998
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10. Excellence through Culture, Talent and Change
Different styles of Decision Making in multicultural environment
„Finally we found the right way !!“ "Let's check our options again!"
Source: Tjitra & Zeutschel, 1998
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11. Excellence through Culture, Talent and Change
Different styles of Problem Solving in multicultural environment
Source: Tjitra & Zeutschel, 1998
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12. Excellence through Culture, Talent and Change
Different styles of Problem Solving in multicultural environment
“Knowing, “To know what makes the world at its heart
what makes the world go stick together!”
‘round”
Source: Tjitra & Zeutschel, 1998
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13. Excellence through Culture, Talent and Change
Creating Cultural
Synergy
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14. Excellence through Culture, Talent and Change
Areas of Potential Synergy in U.S.-German Team Cooperation
Common assets from ...
… U.S. team members … German team members
Action-orientation, Thorough, in-depth
targeted approach problem analysis
Readiness to reconcile Critical evaluation
different positions and reasoning
Improvisation, Sustainable, well-
ongoing evaluation grounded decisions
Positive, considerate Attention to deficits,
feedback style open criticism
Source: Tjitra & Zeutschel, 1998
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15. Chance and Challenge: Higher Potential Need
Excellence through Culture, Talent and Change
Chance and Challenge:
a Better Competence in Team Work
Higher Potential Need a Better Competence in Team Work
Current
Current Potential
Potential Process
Process
Productivity
Productivity Productivity
Productivity Loss
Loss
Adler, 1997
Adler, 1997
Potential of
knowledge(1)
Amount and
relevance of
knowledge
Loss within the process
through communicational
problems(2)
Gain of
knowledge
(3) = (1) – (2)
(1) Number of
participants
Heterogeneity of
participants
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16. Excellence through Culture, Talent and Change
Intercultural Team - Performance
• Normally intercultural teams
show either a below or above
average performance.
Monocultural Intercultural
Intercultural
teams teams
teams • This results amongst other
things from the handling of
different cultures.
below performance above
average average average
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17. Excellence through Culture, Talent and Change
Creating Cultural Synergy
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18. Excellence through Culture, Talent and Change
Creating Cultural Synergy
Diversity
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19. Excellence through Culture, Talent and Change
Creating Cultural Synergy
Diversity Competencies
Bigger Potential
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20. Excellence through Culture, Talent and Change
Creating Cultural Synergy
Diversity Competencies
Bigger Potential Smaller Process Loss
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21. Excellence through Culture, Talent and Change
Creating Cultural Synergy
Task Complexity
Diversity Competencies
Bigger Potential Smaller Process Loss
Intercultural Synergy
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22. Excellence through Culture, Talent and Change
About Us
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23. Excellence through Culture, Talent and Change
Consultant Profile - Hora Tjitra, Ph.D.
Professional Background
Dr. Tjitra has performed international management consultancy, training,
assessment, coaching and research in Asia and Europe. His working areas are
focused on intercultural management as well as human resource, organizational
and strategic development.
Prior coming to China, he used to live and work in Germany for fourteen years and
was responsible for the global diversity as well as Asian business and management
development practices of leading HR consulting companies in Germany.
In addition to his consulting works, he held a position as associate professor for
applied psychology at the Zhejiang University (China).
Education and Professional Qualification
Dr.-Phil. in cross-cultural psychology and strategic management from the University
of Regensburg (Germany)
Dipl.-psych. in organizational behavior and HR management from the Technical
University of Braunschweig (Germany)
Certification in Hogan Assessment System (China/US), Strategic Management from
McKinsey&Co (Italy/Germany) and HR Management from INSEAD (Singapore/
France)
Executive Director
and Senior Consultant Language and other qualification
He is fluent in Indonesian, German, English, and can communicate in Chinese and
• Intercultural Qualification, Training is a member of the International Academy for Intercultural Research and
and Consulting International Association for Cross-Cultural Psychology.
• Executive Assessment and Coaching
• Talent Development and Management References / Sample Clients
International project experiences for top and middle management at the global and
• Strategic Change and Organizational national level in over ten countries in Europe and Asia.
Development
SAP, Saint-Gobain, Barco, Ameco Beijing, SCHOTT, Siemens, BASF, DHL, Telkom
Indonesia, etc.
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24. Excellence through Culture, Talent and Change
Contact Address and Associates
Hong Kong Office: Hangzhou Office:
Success Commercial Building, 6/F, Room A Guangyin Plaza, Suite 812
245 - 251 Hennesy Road, Wanchai 42 Fengqi Road, Hangzhou 310010
HONG KONG P.R. CHINA Contact Person:
Daisy Zheng
245-251 42
6 A Phone +86 571 8763 1203
812
Fax +86 571 8763 1210
Phone +852 2585 8064 Phone +86 571 8763 1203 Email: info@tjitra.com
Fax +852 2802 1803 Fax +86 571 8763 1210
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