Presentation at the W2O PreCommerce Summit in Austin. March 2014

1. Building Brand Journalism Capabilities
Holly Potter
Vice President, Brand Communication

2. Media Consumption is Changing
The Pew Research Center’s for Excellence in Journalism. The State of the News Media 2012 http://stateofthemedia.org/
OR
Those who use only
a desktop/laptop
for digital news
Those who use a
smartphone OR a
tablet for news
Those who use both
a smartphone AND
a tablet for news
More Devices, More Reliance on Social Media
67% 39%
59 24
41 9
Percent who follow
Facebook news links
Percent who follow
Twitter news links
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3. New Data: More Mobile, More News
For Many, Mobile Means More News
New users who said that since getting their tablet they…
Spend more time
with news 31%
Turn to new
sources for news 31%
Are adding to the
news they consume 43%
Based on weekly tablet news (N=810) users. Icons from the Noun Project.
Pew Research Center’s Project for Excellence in Journalism in collaboration with The Economist Group
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4. Newsroom Workforces are Dwindling
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5. — Scoop Nisker
“If you don’t like the news, go out
and make some of your own”
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6. Taking Advantage of the Trends: share.kp.org
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7. Desktop | Laptop
Tablet – Vertical Orientation
Handset
Handset
Navigation
System
Tablet - Navigation System
Responsive Design
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8. Multichannel Communications Platform
News and Press Releases
Features Stories
Blogs
Podcasts
Social Channels
Grant Information and Reporting
Corporate Information
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9. Operating Like a Newsroom
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10. Increased Page Views on New Platform
Launch of Share:
discontinuation of KP
News Center and
Community Benefit sites

11. Strong Traffic Since Launch
Data: September 12, 2013, through Feb. 12, 2014
1,704,381
PAGE VIEWS
335,063
UNIQUE VISITORS
21.9%
FROM MOBILE DEVICES
3.78
PAGES/VISIT
1.56%
BOUNCE RATE
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12. Thank you
Holly Potter | share.kp.org | @htpotter
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