16. Where are you heading?
If your customers use ‘the internet’, it’s certain that they will also use one of these Search Engines
to access information.
17. Where are you heading?
Google has a ‘search’ share of 65%.
55% ahead of its nearest rivals.
18. Where are you heading?
As Google has the bigger share of searches,
it makes sense understand what Google loves.
In other words…
20. Please, please me.
In short, the Mob run the internet (technically they are called the ‘Linkerati’) and, to be successful,
you need to please them.
21. Please, please me.
The Linkerati in numbers:
• 66% of int. users are social networking site users
• 55% share photos
• 37% contribute rankings and ratings
• 33% create content tags
• 30% share personal creations
• 26% post comments on sites and blogs
• 15% have personal website
• 15% are content remixers
• 14% are bloggers
• 13% use Twitter
• 6% location services
24. Why should you invest?
Content provides you with a multi-channel solution. Creating various marketing opportunities and
business wins.
Higher Conversion Rates
Bigger Fanbase & More Long Tail SEO
Community
Higher Organic Search
More Referring Traffic Content
Rankings
More Direct & Bookmarking
Traffic Stronger Social Following More Brand Visability
25. Why should you invest?
That’s not all. There are even more benefits…
Provides insights Builds links with
in to your other websites
audience Builds brand
loyalty & trust
Lower Acquisition
Value & Higher
Customer Return
Content isn’t just
now, but it’s the
future