Watch the webinar: https://blog.hubb.me/allie-answers-webinar-slides-recording
Veteran event prof and Hubb founder Allie Magyar answers questions related to event technology in this wide-ranging webinar.
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Your Event Technology Questions Answered
1.
2. “Do you have creative ideas for
when you have one empty breakout
space while other workshops are
happening in all the rest of them?”
- Dan Miller
3.
4.
5. “How do you account for the growth in
popularity of Airbnb when determining
your city-wide group rooms blocks?
What trends do you predict will develop
with these alternative accommodations
becoming so popular?
- Anonymous
6. “Are there any groups or events
specifically for the content side of
event organization? I want to know
how other people do their CFPs,
breakout sessions, speaker
management, etc.”
- Arrie Brown
10. “Who really are the target
personas that are planning
corporate events? And what are
they looking for in a partner that
will strategize and execute?”
- Sally McComic
11.
12. “I know Allie is an avid speaker and has been in the
events industry a long time. One question I have been
asking myself for the last couple of years. Why don’t we
get more females putting themselves forward for
speaking opportunities at our events?
Its a shame, our industry is full of amazing women with
great insight and I find it hard to tap in to this as an
event organizer.”
- Adam Parry
eventindustrynews.com/ @punchtownparry
13.
14. “What is the balance of mass events
being successful if we're attempting
to make everything personalized?”
- Jim Cascino
15.
16. “What are the best sources that
meeting planners use to find and
vet new event technology
applications?”
- Corbin Ball
corbinball.com / @CorbinBall
17. Websites
Event Manager Blog
http://www.eventmanagerblog.com/
Corbin Ball
https://www.corbinball.com/
Event Industry News
https://www.eventindustrynews.com/
BizBash
https://www.bizbash.com/
Company Blogs
Glisser
http://blog.glisser.com/
Bizzabo
https://blog.bizzabo.com/
Hubb
http://blog.hubb.me/
18. “With all of the buzz surrounding
virtual and augmented reality, what
do you see as it's true potential in the
hospitality industry. Have you seen
any incredibly clever uses of it at
meetings or events yet?”
- Jim Spellos, Meeting U
www.meeting-u.com / @jspellos
19. “What do you think is the biggest
trend planners should be looking out
for in 2018?”
- Liz Caruso (née King)
TechsyTalk.com / @LizKingEvents
21. “The event tech ecosystem is
constantly evolving, but what in
your opinion are the fads we
should ignore, and the critical
innovations we have to have?”
- Marie-Claire Andrews
@marie_clair
22. • Critical innovations improve the attendee experience
• Fads tend to interfere with the core experience
How to tell lasting tech from fads
23. “Of all the tech available, which
comes first in the execution timeline?
Is there a right order?”
- Leonora Valvo
Swoogo.com / @leonorajvalvo
24.
25. “What's the number one metric
you think event planners should
be monitoring?”
- Brent Pearson
InsightXM.com
26. “What is your advice to someone
about to start their career in the
events industry?”
- Marie-Claire Andrews
@marie_clair
27.
28. “I’ve been led down the proverbial primrose
path by two prospective clients this year
resulting in lost time, income, and probably
"idea theft". Where can I find a great
questionnaire to show my interest, get answers
to meaningful questions from the prospective
client and yet not sacrifice the biz time, energy
and resources unnecessarily.”
- Clementine Johnson
29. “Are badges here to stay at events?”
- Greg Lazarro
trcbadgerite.com / @greglazzaro
30. “What is the event industry doing to
encourage diversification of event
managers in it's ranks, i.e. minorities?”
Does the event industry experience the
same gender pay gap between men and
women as seen in other professions?”
- Matthew Forrest
General principles to abide by:
Idea #1: Collaboration Room with whiteboard & flip board
Idea #2: Ignite Hangout
Plan for it.
Lost revenue source >
Can be a supplement when sold out of blocks
All about convenience.
CEMA
Haute Dokimazo
Hubspot > Inbound
PCMA
MPI
Lean on your partners > will help you think strategically
LinkedIn Groups
Lean on your partners > will help you think strategically
CEMA
Haute Dokimazo
Hubspot
LinkedIn Groups
Lean on your partners > will help you think strategically
It depends based on the type of corporate going after.
From a partner: pain points & solutions
20 years experience. Started to get asked to speak but why would people listen to me? Lot of event managers don’t have large egos; we’re sort of used to working in the shadows
Sheryl Sandberg – Lean In
We all have something to contribute
Speaking gets easier every time you do it
Gender gap -> women are taking on more leadership roles
Things being individualized > just the way things are going. Personally, events are an evolution of that.
Old experience: white glove, time consuming. Used to be a bit of a unexpected bonus. Now there is an expectation.
New experience: data providing those experiences
Mobile site knows your preferences and gives you a custom experience
Digital signage can read your badge and tell you what is happening
Things being individualized > just the way things are going. Personally, events are an evolution of that.
Old experience: white glove, time consuming. Used to be a bit of a unexpected bonus. Now there is an expectation.
New experience: data providing those experiences
Mobile site knows your preferences and gives you a custom experience
Digital signage can read your badge and tell you what is happening
+
Look at other events
+
Talk to other event profs, online and in person
Meeting mgmt.: hate flying to be on-site for 8 hours. For me, it’s an amazing way to check out venue spaces and conduct site visits without having to travel. Streamlines the planning process.
AR is part of experiential design. Want now
Getting engagement. Out of box experience.
Consuming content. Experience content in augmented reality
Splash!
Andrea: Hololens
Individualized experiences
Attendee design
Tech solutions that work together > plug event tech tribe
Chatbots
critical innovations are those that streamline attendee experiences without them realising - slick tech that gets them in a room with the right people learning/enjoying the right things.
Fads interfere with the core experience, so for me one fad is badly executed gamification, and maybe even AR
No right order
When you can, as fast as you can
It’s potentially different for everybody.
What is your one metric that most ties to success?
For me, perception analysis
1 – intern -> learn as much as possible
2 – degrees -> meeting management degrees -> who has them?
Yes
- Badges are easiest way an event planner can leave tribal markers for others to pick up on. A badge that says ‘Investor’ ‘Media’ ‘Delegate’ ‘Speaker’ – which tribe are you in? Facilitates communication between strangers.
-” Without knowing your name, someone can’t find you, remember you, track you down or sell something to you. It is a gift, to hand over that power to a new person and means they can relax and engage with you. Put your name on a badge and you hand over a little bit of power to me, and I’m grateful for that.”
I did a little bit of research on this and found a helpful report from PCMA Convene about salaries in the events industry.
They did find that woman are paid less than men.
But it seems like the primary cause of that of that is men have a disproportionate share of leadership roles in the industry.
So yes, there does seem to be a gender gap but it’s not entirely cut and dry. To me, it seems like men and woman are paid nearly the same but that men at times have an easier time getting leadership roles that pay more.