1. Facebook & Twitter for Business The Executive’s Guide To Presented by: Micro Business Development Program and the Vermont Womens Business Center

6. Create a Business Page From your personal page, select: “Ads and Pages”.

7. Create a Business Page Create a page for local business

9. Engage Daily Menu Specials Promoting Special Events

10. Drive Action Great input from happy customer!

11. Add Scale & Impact – Targeted Advertising 1

12. Add Scale & Impact – Targeted Advertising 2

13. Add Scale & Impact – Targeted Advertising 3

14. Add Scale & Impact – Targeted Advertising 4

15. Add Scale & Impact – Targeted Advertising 5

16. Add Scale – Place Links on Web Page

17. Measure Success 1

18. Measure Success 2

19. Measure Success 3

24. A Strategic Approach to Using Twitter -Ogilvy Know your followers, thank them for support, get them involved Added value; health tips, disaster alerts, fundraising info Those interested in your cause, industry leaders, news Issue Advocacy Check replies, and DMs, answer questions, provide info when needed Links to online promos, insider info on upcoming sales, discount codes Current and potential customers, those interested in similar products Product Promotion & Sales Set up Tweet-ups, talk to attendees, ask and answer questions Event information, updates behind the scenes coverage Those interested or attending event, media Event Coverage Jump in the conversation. Be transparent and add value Insights, expertise, become a thought leader Industry leaders, similar interest groups, news/media Corporate Reputation Management Answer questions, respond to comments, raise issues, provide information Direct to additional resources, updated information, explanation Your brand, products and relevant issues Crisis Management Answer questions, respond to comments about your brand Content relevant to your customers; tips, company info, etc Your customers and potential customers Customer Relations ENGAGE CREATE FOLLOW STRATEGY

25. Follow

26. Create Content

27. Engage