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Social Media Tracking Effectiveness #Csm Hubert Grealish Tom Tom 181110

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Hubert Grealish
Hubert Grealish

The document discusses tracking the impact of social media strategies. It notes that millennials frequently discuss brands online and provide recommendations as well as critical feedback. Social media allow for social interactions and co-creation of value. The document outlines developing a three-tier social media strategy involving proactive campaigns, consumer engagement, and addressing product/quality issues. It stresses the importance of listening to online communities, identifying issues, and taking proactive action through integrated on and offline campaigns.

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Track your impact Understanding Metrics and Measurement 18 Nov 2010 Hubert Grealish, TomTom Consumer @HubertGrealish #CSM10
Social Media’s … let’s be friends ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],Lessons
Word of Mouse… Micro Matters... Societal Mass Media to Niche…. ,[object Object],[object Object],[object Object]
Era of (even more) personal publishing ,[object Object],[object Object],“ “ ,[object Object],[object Object],1.Media 2.Analysis 3.Strategy
Social Media… Gold Rush? ,[object Object],[object Object],[object Object],[object Object],[object Object],Social networks now more popular than search engines in the UK
News: Facebook now No1 for Product Opinions 62% of all social media messages about products and services are posted via Facebook (Forrester Research, Q3 2010)
Where do people talk about driving? ,[object Object],[object Object],[object Object]
Congestion’s most annoying off-peak ,[object Object],Results by day of week Results by time of day ,[object Object],[object Object],1.Media 2.Analysis 3.Strategy
Social Media Strategy …keep it simple! ,[object Object],[object Object],[object Object]
Social ‘Iceberg’ – Bright campaigns ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Three tier integrated strategy – Linking PR to Cust Care and Products # BreakFree 3 2 1
Pro-active campaigning One strategic Approach ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Convert critics Campaign hub (cross-link to TomTom.com) TomTom.com 3
Critical success factors ..? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
So… ,[object Object],[object Object],[object Object],Integrate campaigns on/offline! “ Build business, make money, find fun!” 3 2 1
Thank you! Questions and sharing [email_address] @HubertGrealish

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Social Media Tracking Effectiveness #Csm Hubert Grealish Tom Tom 181110

  • 1. Track your impact Understanding Metrics and Measurement 18 Nov 2010 Hubert Grealish, TomTom Consumer @HubertGrealish #CSM10
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  • 7. News: Facebook now No1 for Product Opinions 62% of all social media messages about products and services are posted via Facebook (Forrester Research, Q3 2010)
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  • 15. Thank you! Questions and sharing [email_address] @HubertGrealish